4 Cold-Call Lines That Don’t Creep Out Your Prospect
DiscoverOrg
MAY 8, 2018
Social media metrics. Bryerton recommends referencing intent data in your cold call like so: “I’ve been seeing X trend in your industry. Kalmbach also suggests looking at the company’s website and social media accounts, or do a quick Google search for related news. Intent data includes: Web search history.
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