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4 Cold-Call Lines That Don’t Creep Out Your Prospect

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Social media metrics. Bryerton recommends referencing intent data in your cold call like so: “I’ve been seeing X trend in your industry. Kalmbach also suggests looking at the company’s website and social media accounts, or do a quick Google search for related news. Intent data includes: Web search history.

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B2B is Dead – Long Live B2P

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While B2C enjoys its continual evolution of character and color as companies market to an ever-sophisticated internet audience on social media apps, B2B stands in a completely different light. In either sense, whether it’s through big budget research or social media presence, consumers are generally easier to track in B2C.

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Where Politics & Business Collide: Political Donations of B2B Decision Makers

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Social Media. Broadcast Media. Print & Digital Media. Do you find that these trends hold true for you, in your industry, among your peers? Agriculture & Forestry. Logistics & Transportation. Holding Companies. Industries Most Likely to Donate to Democrats. Gaming Software/Systems. School Districts.