Buzz Marketing for Technology

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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. If I can discover the trends and themes consumers are creating, then I can put myself in the mix by building content to show up in that top eight to 10 results as well.

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Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

So I like to classify this ROI in Social Media as an approach that leverages the data of social media. Now that’s a real ROI in Social Media!

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Email this to a friend?

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What’s your Social Media diet?

Buzz Marketing for Technology

Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at. Social Media speeds Onboarding I am officially up and running now in my. This morning I typed into Google the search term: VoIP.

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Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

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Trust is hard to come by these days

Buzz Marketing for Technology

So what does this mean for marketers and for major brands in an era of social media? Which to me clearly underscores a need for trend analysis around your brand (think Google Trends for your Brand) to understand what to attack first to raise trust in your own company. Well 2 things …. No related posts.