B2B Memes

JULY 22, 2011

From this execrable marketing trend arises the term you ask me about: ‘branding.’”. There is, I suspect, a troubling nub of validity in Weingarten’s reaction to it that should sound a note of caution for all of us new-media enthusiasts. Will the social media revolution be co-opted? I don’t think so.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

JULY 22, 2013

Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media.

Personalization 100

Personalization Brand Identity Branding Blogger 100

B2B Memes

NOVEMBER 25, 2011

But in the social media world, they have an increasingly personal and direct connection to their readers. But the reality is that social media, and the social Web in general, have created a shift from the institutional news brand to journalists’ personal brands.

Personalization 100

Personalization Media Social Networks Social Media 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. For me, no one better epitomizes this trend than Mark Schaefer. What’s the most important message you have for people regarding social media?

Content 100

Content PR Social Media Ethics 100

B2B Memes

JANUARY 24, 2011

Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that.

Bundling 100

Bundling Social Media Distribution Advertising Channels 100

B2B Memes

JANUARY 10, 2011

It has the look of two trends hurtling toward a head-on collision. Sooner or later, one of these trends is bound to falter–but which will it be? We may not like it, but behind this trend is the force of economic law. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

JULY 15, 2011

Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. A little early adoption might have gone a long way towards slowing, if not reversing, that depressing trend. I’m not sure she means it.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100