B2B Marketing Traction
SEPTEMBER 18, 2015
If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media.
B2B Marketing Traction
APRIL 17, 2015
Still haven’t dipped your toe into business-to-business social media marketing waters? LinkedIn is the number one most-used social media platform for business to business marketing. Create new discussions by asking people questions about industry news, trends, how-to’s and more. Help, don’t sell.
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B2B Marketing Traction
AUGUST 25, 2010
B2B marketers are adopting social media, but they have a lot of questions about it! In a recent blog post, Paul Dunay referenced Jeff Bullas ‘ blog on B2B social media statistics. Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing.
B2B Marketing Traction
JANUARY 6, 2014
Ad agency JWT publishes a list of 100 trends to watch in the coming year. Reviewing this is a fun exercise in the New Year, since many trends affect marketing. 25 Contemplative computing , which is trying to pull us out of the 24/7 email, social media, mobile device technology trap and into mindfulness.
B2B Marketing Traction
NOVEMBER 23, 2010
And technology has helped us become more efficient and cost-effective at reaching our buyers in the form of Open Source software from which we develop web sites and social media platforms, utilities and programs to manage email, contacts, social media messages and marketing results tracking. Buyers Rule.
B2B Marketing Traction
APRIL 13, 2015
A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. social media (other than blogs), 2.) At the top of the list for tactics used were 1.)
B2B Marketing Traction
MARCH 7, 2014
Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube.
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