Oktopost

NOVEMBER 9, 2022

Social selling is not social media marketing. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many. So what exactly sets social selling apart from social media marketing? Episode Summary.

Social Media 126

Social Media Social Marketing Media Transparency 126

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Can I use AI to create social media video content?

Social Media 118

Social Media Traffic Top of Funnel Media 118

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. How do you define social media governance? Want to hear more from renowned B2B marketing leaders?

Social Media 86

Social Media Media Peer-to-peer Transparency 86

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract?

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Social Media Template Media Terms and Conditions 96

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jennifer Gutman is Oktopost’s Director of Social Strategy.

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Social Media Media Transparency Webinar Metrics 158

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

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Social Media Phishing Marketing Management Media 126

Oktopost

JUNE 8, 2022

Being authentic has become the key to creating meaningful social media content and building a loyal audience. Jeff Pooley, Professor of Media and Communication at Muhlenberg College. Jeff challenges marketing leaders to think about social media and self. Want to hear more from famous B2B marketing leaders?

Social Media 118

Social Media Peer-to-peer Media Transparency 118

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. Here’s the solution: harnessing social media engagement insights. But why is this so important?

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Top of Funnel Social Media Ideal Customer Profiles Work Management 137

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. It begs the question. It begs the question.

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Social Media Media Viral Marketing Eye-Tracking 72

Brandpoint

SEPTEMBER 2, 2022

This “show don’t tell” mentality is forcing companies to focus on their corporate transparency, requiring a top-down approach to corporate communications. So, what are the steps to increasing transparency and connecting better with the audience you’re trying to reach on the topics they care about?

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Transparency Brand Identity Branding Ad Building 96

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Not anymore!

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Social Media Paid Content Media Advertising Agencies 132

Oktopost

DECEMBER 9, 2020

Social media is at the forefront of marketing and has changed the way we do business as a result. Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program.

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Social Media Media Startups Transparency 148

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. What is AI in social media? How is AI used in Social Media?

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Marketing AI Social Media Media Ethics 90

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

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Social Media Analytics Work Management Media 116

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

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Marketing AI Social Media Social Marketing B2B Marketing 67

Sprout Social

FEBRUARY 5, 2024

Use social data to inform intentional campaigns that align with culture Review your social media analytics and social listening data to identify ways to specialize campaigns and identify unique opportunities. Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.

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Social Media Practices Media Best Practices 110

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Bannerflow

JUNE 1, 2023

This unique feature, powered by generative AI, offers a fresh way to interact and create in the social media space. As it stands, the best uses we’ve seen on social apps are background alteration tools and chat enhancements. The future of social media and generative AI remains intriguing yet uncertain.

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Social Media Media Youtube Paid Search Agency 98

Content Standard

DECEMBER 22, 2017

All year, I’ve watched changes in social media—from the way users interact with each other to the fundamental mechanics of the platforms—completely reshape the way my favorite platforms feel and operate. Trust has become the audience currency of the day , and social media platforms are scrambling to find ways to earn that trust.

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Transparency Social Media Social Marketing Media 106

Biznology

JUNE 1, 2021

The AP says she violated its social media policy , but it hasn’t said how or when or with what. Some speculate the agency buckled to pressure from conservative political groups and media, which dug up postings she had made as a student activist supporting the Palestinian cause. It doesn’t have to be a nightmare.

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Social Media Media Personalization Business 118

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

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Social Media Tools Campaigns Media 123

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

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Social Media Generation Media Lead Ranking 138

SmartBrief - Marketing

JULY 11, 2023

Social media is everywhere, and nearly everyone including brands and businesses have a presence on one social media platform or more. By understanding the importance of authenticity, businesses can create social media marketing campaigns that are both effective and impactful.

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Social Media Social Marketing Media Loyalty 52

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

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Social Media Work Management Marketing Management Service 86

Oktopost

MAY 26, 2020

Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. But social media is where your audience is, and it’s where they want to engage with you. There’s another angle to social media to keep in mind, too. .

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Social Media Social Marketing Media Planning 142

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

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Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 98

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”. What do I mean by that?

Social Media 157

Social Media Media Ad Exchange Work Management 157

Biznology

APRIL 20, 2022

These are exactly the kinds of tactics that erode trust in both B2B and B2C marketing, whether its websites, email, mobile apps, social media or SMS. The post Can A Web Browser Improve Transparency and Trust in Digital Marketing? Digital Marketing Deserves its Reputation. appeared first on Biznology.

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Trust Marketing Transparency Privacy SMS 104

Brandpoint

JUNE 21, 2021

But, here are a few I thought of: being a digital native, understanding modern-day memes, thinking TikTok is “educational,” preferring mobile interfaces, not being afraid to show my face online and purchasing products after being ~influenced~ on social media. Read More: Nimble & Authentic Social Media Marketing ].

Social Media 110

Social Media Generation Media Transparency 110

Oktopost

MAY 4, 2022

Today, HR is more like marketing than ever before – and social media is a key player in making sure an employer brand is communicated. During the episode, Andrew, who has over 11 years in the recruitment industry, gets radically transparent about the biggest challenges facing brands today looking to sign talent.

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Social Media Acquisitions Transparency Media 70

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Social Media Media Burn Rate Tagging 143

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. More About the Show: Radically Transparent is one of Oktopost ’s popular original podcast shows on the podcast channel, B2B Marketing Now.

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Social Media Video Marketing B2B Thought Leadership Media 105

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

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Social Media ROI Work Management Marketing Management 100

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

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Social Media Allocation Emarketing Media 52

Lattice

MAY 13, 2016

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Companies need to be transparent about what their goals are, and how those are shared with teams.

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Transparency Marketo Vendors Marketing Prospects 100

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Want to hear more about social media from renowned marketing leaders? In most B2B organizations, social media activity is the responsibility of the marketing team. Catch all episodes here.

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Social Media Paid Search Agency Media Companies 62