B2B Memes

OCTOBER 12, 2010

Would we say that blogging and other forms of social media have not in fact altered the practice of journalism? Or that journalism as we knew it a decade ago can simply be ported into social media without undergoing some degree of transformation? I don’t think that means you can’t practice journalism in a blog.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

NOVEMBER 22, 2011

Though not the only ones, the following six new-media preferences are to my mind the most significant: Dialogue over monologue. The transparent over the opaque. For the rest of this week, I’ll share a few thoughts about how these preferences underlie new-media practices. Social Media and the Decline of Editing.

Media 100

Media Transparency Differentiation Social Media 100

B2B Memes

JUNE 30, 2010

Now, though, in the era of social media and content marketing, corporate communications is increasingly less about “control over your messaging,” as Frank Reed put it recently , and more about “telling the truth and being accountable.”. Tags: Content Marketing Ethics Social Media control transparency.

PR 100

PR Public Relations Ethics Transparency 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. What’s the way forward for journalists?

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

NOVEMBER 15, 2011

Attribution and Linking Are Essential to Transparency. Make sure you match your I —links to your own stories—with equal measures of they —what others, including your competitors , have said—and you —reacting to and soliciting information from your readers and followers. Related posts: Do B2B Editors Get Twitter?

Twitter 100

Twitter Transparency Promotion Studies 100