Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. And for a blog this specialized, the traffic is pretty impressive.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

MAY 13, 2016

The site filled a need, however, and traffic has grown steadily to more than 350,000 monthly page views. Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Cisco Connected Futures. Connected Futures is a little-known gem.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Sounds simple but it ain’t necessarily so.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JULY 9, 2015

The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers – Boost Blog Traffic. Kevin Duncan must know a little about this topic because his post on Boost Blog Traffic drew 275 comments of its own!

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

MARCH 1, 2012

I personally don’t spend much time on LinkedIn.com, but I get far more business value from it than I do any other social network. For one thing, ComScore doesn’t measure mobile traffic, a fact that disproportionately penalizes Twitter. The low number for Twitter is so misleading that it should be asterisked.

Social Networks 50

Social Networks Twitter API Facebook 50