LeadSloth

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. Lead Generation. Lead Nurturing. Lead Intelligence.

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Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.),

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Marketing Automation Trends for 2010

LeadSloth

Integration of Social Media, Inbound Marketing and Marketing Automation. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Creation of buyer-centric content. The need for new analytical skills.

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Inbound Marketing Automation

LeadSloth

Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. Rank tracking is most relevant if it shows the website traffic and conversions generated by the keywords, in addition to the position in the search results. That gave me enough ideas for a new post, so here it is.