Industrial Marketing Today
MAY 15, 2012
Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
Industrial Marketing Today
MARCH 12, 2012
Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Both studies cite this as the number one reason for using social media.
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Industrial Marketing Today
MAY 7, 2012
In my last post, I talked about using content to convert website traffic into leads and customers. However, creating content that will convert traffic into leads in one fell swoop is a challenge since industrial sales typically have long sales cycles and a multitude of stakeholders are involved in the purchase decision.
Industrial Marketing Today
JANUARY 10, 2011
Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). This dependence on site traffic is even more pronounced among small and mid-sized manufacturers. Print magazines: 39% effectiveness (65% usage).
Industrial Marketing Today
SEPTEMBER 20, 2010
In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. How do you drive more traffic?
Industrial Marketing Today
MARCH 8, 2011
Building a thriving online community around your social media strategy takes a lot of hard work. According to Paul’s article, traffic to element14 doubled shortly after “The Ben Heck Show” debuted and page views increased 5X – to more than 500,000 a month. Social media marketing done right does produce real business results!
Industrial Marketing Today
DECEMBER 22, 2011
If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. I looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking.
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