Buzz Marketing for Technology
MARCH 16, 2011
We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. The great thing about using social media data for topic discovery is you can see all of those searches connected together. So I ran across some interesting stats last week when.
Buzz Marketing for Technology
JUNE 15, 2009
But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.
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Buzz Marketing for Technology
MAY 18, 2009
Right now you have to think of ways to use social media as an “outpost” for your content and use that outpost to drive back to your website. I think in the next few years you will have ways of tagging pages with 1x1 pixels so you can effectively track the traffic to and from things like Facebook.
Buzz Marketing for Technology
DECEMBER 29, 2010
4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend the time and money to truly develop new efforts for them.
Buzz Marketing for Technology
OCTOBER 18, 2013
By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Forge meaningful social relationships.
Buzz Marketing for Technology
JUNE 17, 2015
Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. The CMM also helps you think about the right balance of what Michael Stelzner of Social Media Examiner called nuclear and primary fuel.
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