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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

Size is also important because companies of certain sizes need certain tools. At international companies, other social media networks, like XING , are more prevalent than LinkedIn. has at least 75,000 employees according to the United Nations Global Compact and 86,000 according to Wikipedia. Which one is right?

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

While AI-powered tools are great at projecting confidence and certainty in their responses, chances are you know little about the origin of the AI’s data. Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media?

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Social media strategy leaders: an intro to the series

Biznology

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. or you can plug a URL into a new tool and have it tell you what it thinks. Indispensable Grading Tools to Fine-Tune Your Marketing. Nibbler score for the MeUndies website and social profiles.

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The right social media listening tools for the right jobs

Biznology

Photo credit: Wikipedia. But I know that not everyone will spend the money to get their social media listening to be as accurate as Converseon can do it. And you can use a free tool to do social media listening–it’s not against the law. Free tools can be just fine in those situations.

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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Google will swear up and down that social media signals don’t matter, but we all know they must in some way. Social media is a huge driver of engagement and traffic. You can’t be an expert in everything.

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Your social media faults are not in the tools but in ourselves

Biznology

Credit: Wikipedia. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first tool that we have such outsized expectations for. I am not sure that we should expect more out of social media.