LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. I asked myself: Does Marketing Automation Get Social? Collaboration.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). How would you use this lead source tracking tool?

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

JULY 12, 2010

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. If you compare it with stand-alone SEO & Social Media tools, you may say it’s expensive.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Those tools are promising, but not mainstream yet. Social Media monitoring : see who writes about your company or your areas of expertise.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

OCTOBER 20, 2009

You start defining the personas that you target, and you find out how to reach them through Social Media. For example, in the old situation you were also thinking about your audience, you just didn’t have all the tools to narrow down the audience. The NEW Situation. In the new situation your read from the top down.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

MARCH 8, 2010

This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Social Media monitoring? Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 is all about. Chatter and Marketing Automation. Be Creative With Alerts.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

JULY 22, 2009

I though Inbound Marketing and Social Media would be a Generation Y thing! LinkedIn users are more likely to know about Inbound Marketing than the average marketer, because LinkedIn is one of the Inbound Marketing tools. Seasoned Marketers Know the Trends. “Older&# usually means markers in senior positions.

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100