Social Media and Tips - B2B Marketing Zone

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year.

Social Media

Social Media Optimization Media Web 2.0

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media

Social Media Web 2.0 iCrossing Optimization

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media

Social Media Social Marketing Burn Rate Web 2.0

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important?

Social Media

Social Media Optimization Digg Web 2.0

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics?

Social Media

Social Media Social Marketing Web 2.0 Paid Search Agency

Using ALL the Tools of Social Media Optimization

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

Social Media

Social Media Wiki Optimization Digg

The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Tip: Don't promote your site with every tweet, lest you become labeled a spammer.

Small Business Marketing

Small Business Marketing Social Media Wiki Wikipedia

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly? Exactly how helpful is online video as as search marketing tool? so far in 2008. tags: most popular Web 2.0

Social Media

Social Media Web 2.0 Optimization Media

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

Social Media

Social Media Optimization Linkbait Media

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

JULY 23, 2007

and social media aren't just for teenagers and garage bands; they are being embraced in a big way by B2B technology buyers and vendors alike. Get your Blogging Tips from Douglas Karr at The Marketing Technology Blog _ ** technorati tags: Web 2.0, Here is the vendor perspective. Clearly, Web 2.0 tags: Web 2.0, tags: Web 2.0,

Vendors

Vendors Web 2.0 Social Media RSS

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

DECEMBER 28, 2009

Pro Twitterers Share Their Secrets by MediaPost Online Media Daily Mark Walsh reports on the secrets of highly successful corporate Twitterers from Comcast, Dunkin' Donuts and Six Flags. Among the tips: be human, authentic, even a bit immature. What’s a Retweet?

Twitter

Twitter Tactics Web 2.0 Tips

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

Twitter

Twitter Web 2.0 Marketing Analytics Tools Tips

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Adwords

Adwords Tactics Tips PPC

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

NOVEMBER 10, 2009

AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value.

Adwords

Adwords Tactics SEM Tips

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

Search Marketing, MSN AdCenter, Ask SponsoredListings, Google Content Network Tips, Inside AdWords, Adwords Conversion Optimizer, PPC Blog, Gordon Choi, semvironment, AdWords Quality Score, PPC Hero, Blogation, David Rodnitzky del.icio.us tags: Google AdWords, search engine marketing, SEM, Yahoo!

Adwords

Adwords Tactics Tips SEM

Best of 2008: SEO Keyword Tips & Tools

WebMarketCentral

FEBRUARY 20, 2009

Among the ideas: looking at terms used by visitors in your site search box, gathering terms from offline conversations with customers and prospects, and checking tags clouds on social media sites.

Keywords

Keywords SEO Tools Adwords

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

NOVEMBER 23, 2009

Consolidate your online profiles and social networking presence? Use social media more effectively for research? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Generate word-of-word referrals?

Tools

Tools Best Practices Adwords Word of Mouth

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. You'd better be able to write a complete sentence." Yeah, seems obvious, but you'd be amazed.)

RSS

RSS Best Practices Business Blogger

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

DECEMBER 17, 2009

How does the increasing use of social media affect SEO efforts? Another excellent SEO post from Search Engine Land is The Evolving State Of Social Media & SEO. Social media works. What are the key signals of SEO quality on a website? What common SEO mistakes should you avoid, and what myths to dispel?

SEO

SEO Marketing Analytics Tools Best Practices PageRank

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

NOVEMBER 16, 2009

Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. Great tips for SEOs who know their craft but may struggle with business development.

SEO

SEO Forrester Best Practices Adwords

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

OCTOBER 13, 2009

27 Blogging Secrets to Power Your Community by Community and Social Media Chris Brogan shares more than two dozen tips for attracting more blog traffic, divided into three categories: Starter Moves (e.g. share your posts using social media platforms, link to other blogs often).

Forrester

Forrester Landing Pages Business Best Practices

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? Fleischner, author of SEO Made Simple: Strategies For Dominating The World's Largest Search Engine to share their best tips and tricks for SEO newbies. Still, even experienced SEOs may find some useful tips here. Is SEO Worth the Cost & Effort?

SEO

SEO Best Practices Adwords Copywriting

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.).

Tools

Tools Best Practices RSS Adwords

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

AUGUST 24, 2009

Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. Content marketing within the realm of social media is extremely powerful, but it does have a downside. Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. How not to use PowerPoint. Clueless tech support.

Web 2.0

Web 2.0 Creativity Copywriting Best Practices

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Creativity

Creativity Paid Search Agency Best Practices Adwords

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? SEO social media interactive PR? tags: PR 2.0 tags: PR 2.0

PR

PR Best Practices Blogger Copywriting

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices

Best Practices Business Adwords Blogger

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

Bookmark this page and keep it near the top of your list. Another great post from Danny is The Beginner's Checklist for Learning SEO , a step-by-step guide to creating a well-optimized website.

SEO

SEO Marketing Proposals Best Practices PageRank

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

Most of this is common sense (or at least should be): be careful about what you post on sites like your Amazon Wish List and Flickr , and don't ever give a social media site access to your email address book. 3 Reasons Why Purpose is Essential in Business by Words for Hire In this thought-provoking, almost spiritual post, Karen D.

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Marketing & Strategy

Marketing & Strategy Brand Identity Branding Best Practices

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

Learning for the 21st Century by Informal Learning Blog In this profound and beautifully crafted post, Jay Cross identifies what is broken in today's educational systems, particularly in workplace training, provide detail to back up his statement that "Most organisational learning is built on nineteenth-century principles, and these days that’s a formula (..)

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

Among Ann's quick tips: be "scan friendly" by using bullet points, link to other blog posts on the same topic, and engage your readers in conversation by responding to comments. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical. Networking takes time and effort.

RSS

RSS Best Practices Business Blogger

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

DECEMBER 3, 2009

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. The goal, as she states it, should be rather on "maximizing lead volume at an acceptable (profitable) cost/lead."

Search Engine Marketing

Search Engine Marketing Search Marketing Adwords SEM

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions.

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

The 6 Untold Reasons Why Businesses Fail by Growthink Dave Lavinsky elaborates on six common but often unrecognized causes of business failure, such as confusing ego with a business opportunity, trusting "white lie" feedback and failing to make a 100% commitment.

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO

SEO SEM Work Management Thought Leadership

Why Marketers Should Act Like 3-Year Olds

WebMarketCentral

DECEMBER 11, 2008

Social media participation helps drive business. but another part, the branding and credibility value that social media participation provides, is every bit as real but much tougher to quantify. These effects can be difficult to measure, but are nonetheless very real. Part of this effect is easy to measure (e.g.

SEM

SEM CTR Paid Search Agency Press

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO

SEO Best Practices PR PageRank

4 Ways to be a Better B2B Twitterer

WebMarketCentral

JULY 21, 2009

Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Whether on Twitter or any other social media platform , the key word to remember is "social." Nobody wants to be a dork.

Twitter

Twitter Web 2.0 RSS B2B

Best of 2008: SEO Link Building

WebMarketCentral

MARCH 2, 2009

His tips include using news monitoring tools to react to new developments quickly; taking a stand on a controversial issue within your industry; and creating linkworthy content (glossaries, reviews, advice, tools, assets, news, etc.). The next idea is.read the post!

Link Building

Link Building SEO Ad Building Linkbait

Best of 2008: SEO Guidance, Part 1

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.

SEO

SEO Microsite Best Practices SEM

Best of 2007: Interactive PR

WebMarketCentral

FEBRUARY 13, 2008

Fresh Link Building Tips: New Search Filters = Easy Link Research by SEO Book Techniques for building links through blogs, online forums, social networking sites, and blog comments. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Nevertheless, worth checking out.

PR

PR Web 2.0 Best Practices Blogger

WebMarketCentral

Best of 2008: Social Media Optimization, Part 5

Best of 2008: Social Media Optimization, Part 6

Webinars

Trending Sources

Best of 2008: Social Media Optimization, Part 3

Webinars

Best of 2008: Social Media Optimization, Part 2

Best of 2009 (So Far): Social Media Marketing, Part 4

Best of 2008: Social Media Optimization, Part 1

Best of 2009 (So Far): Social Media Marketing, Part 2

Using ALL the Tools of Social Media Optimization

The 5 Best Social Media Sites for Small Businesses

Best of 2008 (So Far) - Social Media Optimization, Part 2

Best of 2008 (So Far) - Social Media Optimization, Part 1

B2B IT and Social Media 2: The Vendor Perspective

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

Best of 2008: AdWords Tips and Tactics, Part 2

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

Best of 2008: AdWords Tips and Tactics

Best of 2008: SEO Keyword Tips & Tools

Best of 2009 (So Far): Cool Web Tools, Part 2

Best of 2008: Blogging for Business, Part 3

Best of 2009 (So Far): SEO Guidance, Part 3

Best of 2009 (So Far): SEO Guidance, Part 2

Best of 2009 (So Far): Blogging for Business, Part 1

Best of 2008: SEO Guidance, Part 5

Best of 2008: Cool Web Tools, Part 1

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Best of 2008: Interactive PR, Part 2

Best of 2008: Blogging for Business, Part 1

Best of 2008: SEO Guidance, Part 4

Best of 2008: Random but Interesting, Part 1

Best of 2008: Strategy and Branding, Part 2

Best of 2008: Random but Interesting, Part 2

Best of 2008: Blogging for Business, Part 2

Best of 2009 (So Far): Search Engine Marketing

Best of 2008: SEM Landing Pages

Best of 2008: Strategy and Branding, Part 1

Best of 2007: Articles and Blog Posts on SEO (Part 2)

Why Marketers Should Act Like 3-Year Olds

Best of 2008: SEO Guidance, Part 3

4 Ways to be a Better B2B Twitterer

Best of 2008: SEO Link Building

Best of 2008: SEO Guidance, Part 1

Best of 2007: Interactive PR

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