Customer Experience Matrix

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Mautic will encourage such support by building a marketplace for users to sell or share resources such as workflows and templates. It is also putting together its own set of templates and workflows to help users get started. Template-based emails can also be linked to a landing page. What about the product itself?

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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

These are then pulled into promotion templates as needed, meaning that much localization is fully automatic. In all cases, the campaigns are set up by central marketers as templates that determine which elements, if any, the local marketers can change. several vendors offer media buying. social media support is hard to find.

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Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products

Customer Experience Matrix

Most of these features are still relatively rare, although the group average is raised by two relatively common items (templates that automatically copy changes into existing assets and reports on asset usage by campaign). You may have noticed that social media is missing from these lists.

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing. Looking at the other functions: - emails can be built on user-customizable system-provided templates, on imported templates, or from scratch.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Mindmatrix does a good job with these features.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.