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Social media SWOT analysis: what it is and how to do it

Sprout Social

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” A SWOT analysis can point you toward the answers ASAP.

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Social media moderation: How to respond to world events

Sprout Social

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

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Competitor mapping: The benefits and how to create your own

Sprout Social

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. You need to know it all.

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How to build a competitive analysis report with examples and tools

Sprout Social

A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. With that, you’ll get a clear idea of your position based on the SWOT analysis you created earlier.

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How to Create a Marketing Plan

Sharpspring

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Is it paid advertising, social media growth, website visitors? For example, “Get more followers on our business’s Twitter page” is not a well-defined goal.

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The Beginner's Guide to the Competitive Matrix [Template]

Hubspot

SWOT analysis. With this template, you can compare social media followers, blog strategy, email strategy, SEO, etc. This will help you decide where you need to focus your content strategy -- should you place an emphasis on Twitter, rather than Facebook? SWOT Analysis Template. SWOT Analysis Template.