The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. Not taking the effort to monitor social media conversation can result in the risk of failing to engage with potential new and existing customers on the web! Good news can spread fast in social media and reach new potential customers. MORE >>

Shift your employee recruitment to social media. The same rules which apply to attract new customers the social media way, also apply to attract new employees. Also you can introduce your staff with a short bio, picture and social media activities they are in. Give everybody of your staff a Flip Cam to record interesting daily tasks and upload those videos on YouTube. Encourage your staff to communicate open positions within their social networks. Share your location based info with others in a social network. Measure your results. MORE >>

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Online Video Facts Infographic: The easiest way for you to profit from online video for your business is to do videos by yourself and publish them in your corporate blog on Youtube, Facebook and other videos channels on the web. Market it on your social media channels and ask for comments and opinions. Start-Up Memoires: YouTube fame & Brand Consisency. The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. Videos made as product pitches are not a good bet to attract interested people. MORE >>

If we can produce interesting and useful content, and use social media and other platforms to spread the good word, we at least have a chance of getting into the conversations that our customers and prospects actually want to have.  According to ITSMA, 77% of respondents cited thought leadership development  as a priority, beating out references and testimonials, senior executive programs, and social media.  For a guide to developing effective points of view, check out Solutions Insights' Point of View Development Template.). We're still learning, too.    . MORE >>