22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
A Handy Guide to Optimizing Your Social Media Channels
APRIL 17, 2014
If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. Use the Proper Image Dimensions for Social Profiles and Posts. This is especially true when it comes to social media cover photos.
Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
SEPTEMBER 21, 2016
If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you're falling behind on your general social media knowledge and education. Give it the direction it needs to garner attention from media.
15 Ways to Synchronize Social Media and Email Marketing
AUGUST 26, 2015
Social media and email marketing are two of the most widely used digital marketing tactics. And while some companies still struggle to prove ROI for social media, at least now everybody knows it really can be done. 72% use social media. If so many of us are doing both email and social, why not sync them up? Add annotations to your YouTube videos.
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Mobile 2.0
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Eventbrite provides everything you need including custom page templates and the ability to sell tickets. Sharing photos, videos, press releases, media coverage, speaker updates, etc. Adam Q.
9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
OCTOBER 22, 2016
But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In the past, you had paid and earned media. Then along came owned media, a website, an SEO strategy, content marketing, and on and on it went.
5 Insightful B2B Content Marketing Strategy Videos
APRIL 10, 2014
B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility. While there may not be a clearly defined blueprint for success, there are several resources on today’s web that can assist B2B content marketers in crafting a successful strategy. The 3 Step Strategy for B2B Content Marketing. Enjoy!
Can Google find you in your online store?
MAY 12, 2015
Over time, you would spend that SEO money on link-buying, link-farming, and reciprocal linking strategies. For Google, this means broken links, broken pages, ten-year-old templates. YouTube should be de rigueur as it’s the most personal and immediate way of connecting with people face-to-face. Sorry, earned media isn’t enough on Facebook. lives. Use it.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Why Businesses Need a Content Marketing Strategy. Manage social media. Conducting analytical projects to improve blog strategies/tactics. Social Media Manager. Social Media.
25 Ways to Get More Social Media Followers
DECEMBER 20, 2010
Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Here are 25 easy ways you can get more social media followers: 1. Enable Social Sharing. Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn.
25 Content Marketing Stats to Guide Your 2017 Strategy
DECEMBER 5, 2016
And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Orbit Media Studios. The takeaway: Email marketing, when part of a larger content marketing strategy, needs to be mobile-friendly in 2017. Social Media Examiner. Social Media Examiner.
How to Create a Content Strategy That Actually Drives Organic Traffic
SEPTEMBER 29, 2014
But how do you create that refined content strategy? In this article, I explain the process for creating a content strategy that drives traffic in detail. By engaging in this process, then repeating it, you’ll be able to develop a powerful strategy that produces steady amounts of organic traffic. Check out the simple template below. ( You can download it here.)
5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
So you have set up a blog and social media profiles…. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. By the end of this article you will be on the road to developing a deep clarity and focus in your content strategy that will eventually skyrocket your ROI. 1. Setting up social media profiles.
8 Clever Ways to Triple Your Content Output (and Traffic)
AUGUST 26, 2014
In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Then, promote it through your social media and email channels, and submit it to any of the following directories: [link]. link]. link].
One Thing is Killing Content Marketing and Everyone Is Ignoring It
FEBRUARY 7, 2017
Their customers were ignoring them on social media. He promoted content from the manufacturer on his YouTube page and his blog. HANDPICKED RELATED CONTENT: Why – and How – to Map Out Your Customers’ Journeys [Template. Content Marketing StrategyEditor’s note: Most marketers are searching for the answers on how to make their content marketing more successful.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Millenial Media. Millenial Media is the dominant mobile advertising platform. Sprout Social.
How to Become a Household Name
FEBRUARY 20, 2017
Four Brands That Replaced Product Names. 1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. “Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”.
No Super Bowl Ads? No Problem: How Every Brand Can Win the Big Game
FEBRUARY 3, 2017
Content with a Super Bowl angle should be published during this time period, and relevant social media, display advertising, and other distribution efforts should be used as well. Instead, the company leaned on a content strategy that sought to drive sales during the Super Bowl, positioning Pizza Hut as a way to keep fans fed and happy during the game. Then, you start to panic.
Hacking Tribal Social Instincts with LinkedIn
MAY 8, 2015
SEE ALSO: Why Employees Need to be Part of Your LinkedIn Marketing Strategy Symbolic Markings in the Digital Age: Harnessing a Strategic Advantage with LinkedIn Let’s now address the elephant in the room: how can SMBs harness the psychological power of symbolic marking to foster tribal-style cohesion among employees? links to a branded Slideshare deck or promotional YouTube video).
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. increase in organic traffic as a result of this strategy. These relationships must be cultivated over time, so bank this as a long-term strategy.
[NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content Marketing
FEBRUARY 24, 2016
In the meantime, I encourage all manufacturing content marketers to consider the following questions: Do you have a documented content marketing strategy? If you’ve documented your strategy, great. If you are “doing” content marketing with no strategy at all (as 27% said they are), please stop. 87% distribute videos on YouTube. 66% say YouTube is effective.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
Put another way, it’s great to be able to demonstrate a positive ROI from content marketing; it’s more essential, particularly at the director level and below, to understand why , in order to continually optimize strategies and tactics. Track how many signups or sales each of your ad campaigns, social media posts, or other promotions have generated. Buffer Social.
4 Attributes of Your Next Content Marketing Superstar
It's All About Revenue
NOVEMBER 20, 2014
He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. Strategic Thinker- Research has shown that more than half of all business-to-business marketers don't have a strategy. superstar content marketer should have a strategy consisting of goals for their content production, including: ?increasing
B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
DECEMBER 6, 2011
Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers. link] Red Rocket Media.
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Modify your e-mail templates to fit your content. There are many extensions, plug-ins and social icons that you can add to your website and e-mail to enhance clicks or the user-experience. Wisestamp is a customized signature for e-mail and social media marketing. SOCIAL MEDIA MARKETING. The biggest surprising trend for me this year was in social – the networks themselves.
What Is Digital Marketing?
SEPTEMBER 1, 2016
Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Earned online coverage (PR, social media, and reviews). Learn what goes into a modern content marketing strategy here. ).
Tutorial: Adding Video to Your LinkedIn Profile in 7 Easy Steps
FEBRUARY 10, 2011
Similar to the corporate atmosphere that is LinkedIn, I recommend you take a similar reserved approach, imagining a Fortune 500 executive looking at your profile and providing them with a visual experience that they would expect from being on the premiere social networking platform for professionals. Upload to YouTube. Web search engine world wide web YouTubeThanks!
9 Ways to Recycle Your Blog Posts Into Other Content Formats
JANUARY 19, 2015
Someone who does this extremely well is Ian Cleary from Razor Social. Brilliant, yet outrageously simple! 2) Social Media Posts. According to a survey by Social Media Examiner , 92% of marketers indicate that social media is important for their business. You could be using these when you share your blog on social media. Bonus Tip.
Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
JULY 11, 2014
You see, inbound marketing is a marketing strategy, but it''s also a philosophy. Buyer personas are one of, if not the most important part of a successful inbound strategy. Then, use this template to create your own buyer personas for your business. Use this free template as a guide to help you set your SMART goals. Read this post for tips on how to use the template.).
The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
B2B Marketing Insider
JANUARY 19, 2015
As a student of marketing and social media, I am always looking for the best examples of content out there. Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore - 1 Million+ Views. This Slideshare provides amazing stats on the state of the digital, social and mobile web from around the world. Which are your favorite?
25 Killer Resources to Learn Storytelling
MARCH 18, 2014
Research indicates that Facebook may soon lose its hold as the world’s most-popular social media network. Coca Cola’s latest YouTube venture, the Content 2020 project has gotten a lot of attention. Duarte’s free resources include a beautifully-designed guide to presentations, as well as free templates to help you fake a serious design skill set. 7. Image source.
How Higher Education Marketing has Changed
AUGUST 16, 2016
Prospects have access, through social media, to the everyday conversations other students, parents, and prospects are having about the schools they attend or are thinking about attending. This newly empowered, self-directed prospect means educational marketing strategies need to evolve to meet them. You can find free templates to use for your school here. Education
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 1) Social Media Manager. Job Description: Do you tweet, share, and post to social media in your sleep? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Definitely! Maybe not.
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
The only way to evaluate customers' interactions with your marketing materials and to adapt accordingly is to measure engagement with the pieces most central to your content marketing strategy. This could mean email, documents, videos, social media or a combination of everything. Social Media Tracking/Analytics. As they put it, “social is all we do.”. 7.
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Companies Believe Social Media Can Increase Revenue!
One Thing Is Killing Content Marketing and Everyone Is Ignoring It
FEBRUARY 3, 2016
Their customers were ignoring them on social media. RECOMMENDED FOR YOU: Ultimate Guide: 11 Sign-Up Strategies for Building Your Email List. He promoted content from the manufacturer on his YouTube page and his blog. Try a Customer-Journey Map [Template]. They came from all different industries. Some were consultants. Pest management? Most had e-newsletters.