Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. Keep reading to see what we did, our results and learnings to bolster your strategy. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more.

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

Scoop.it

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Optinmonster

DECEMBER 21, 2023

You first need a pre-launch marketing strategy to introduce a new product successfully. In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. What Is a Pre-Launch Marketing Strategy? Apple’s product launches are another example of a brilliant pre-launch strategy.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

APRIL 4, 2024

Then, you’ll be able to find the option that’s best for your business and start building a winning email marketing strategy. In fact, Constant Contact has pre-made templates set up for these workflows. It comes with an easy-to-use drag-and-drop email builder and several email templates to help you design beautiful emails.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Convince & Convert

AUGUST 3, 2017

It all comes down to months (and years) of building up your social media presence using a solid strategy. But before you start working on that strategy and start investing in ads, there’s some groundwork to be done. Enable a custom URL or “ username ” for your page. Select the Best Template.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Optinmonster

MAY 4, 2021

Whether your site gets traffic through pay-per-click ads, organic traffic, or social media, you’ll find the right promotional idea for you. Plus, OptinMonster has a drag and drop editor that you can use to quickly modify the appearance of these templates. But the best part about SeedProd is the template selection.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Oktopost

JULY 30, 2020

So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. Webinars can be pushed to YouTube or Facebook Live. Basic landing page templates. No live chat.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

ConvertKit

NOVEMBER 20, 2020

Growing a social media following can feel like a bigger “win” for creators than amassing email subscribers because social media is so visible. Not everyone who visits your website or social media profile is immediately ready to buy. Compare this to other forms of marketing, such as social media marketing.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Optinmonster

MAY 1, 2020

Tripwire funnels are a super powerful strategy that turn cold traffic into big spenders within minutes of being on your site. By the end of this article, you’ll have a simple tripwire funnel template that drastically improves your marketing strategy and increases your sales. Why Are Tripwire Funnels a Good Marketing Strategy?

Top of Funnel 96

Top of Funnel Funnel Advertising Terms and Conditions Marketing Funnels 96

Optinmonster

AUGUST 17, 2020

Promote on social media. Ask for positive reviews as social proof. One good strategy is to create a popup campaign that is specifically designed to be viewed on smartphones. Promote on Social Media. Social media can be one of the best tools in your promotional belt. Create an email campaign.

Landing Pages 103

Landing Pages Urgency Marketing Mobile Marketing Trigger Marketing 103

Optinmonster

JUNE 10, 2021

We’ll even include the tools you need to successfully apply each strategy covered. But these basic strategies are universally proven to work. This simple strategy has been shown time and again to boost conversions and drive more profits for eCommerce stores. For this holiday, choosing your template is even easier.

Promotion 69

Promotion Landing Pages Template eCommerce 69

Sprout Social

SEPTEMBER 22, 2020

It’s no secret that businesses today should have some sort of social media strategy. Perhaps you inherited your social presence from someone who was “winging it.” Either way, conducting a quick audit can let you know whether or not your social strategy aligns with your business’ goals.

Template 145

Template Social Media Top of Funnel Media 145

Contently

NOVEMBER 12, 2019

A Marketer’s Guide to Decoding Social Media Algorithms in 2019 | Buffer. Having an online social media presence is very important for any company online. Buffer, which offers clients social media management tool, also has a weekly podcast about all your social needs.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Optinmonster

MAY 13, 2020

For example, you may have an ebook on social media marketing that you offer across your entire site. So why doesn’t every company use content upgrades as part of their strategy? With OptinMonster’s content lock feature, you can strengthen your email marketing strategy by using existing posts as lead magnets.

Lock-In 113

Lock-In Top of Funnel Conversion Content 113

Convince & Convert

AUGUST 3, 2017

It all comes down to months (and years) of building up your social media presence using a solid strategy. But before you start working on that strategy and start investing in ads, there’s some groundwork to be done. Enable a custom URL or “ username ” for your page. Select the Best Template.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Scoop.it

FEBRUARY 2, 2022

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it Each of your topic pages comes with its own URL you can share on any public or private channel that helps you reach relevant people. These plans also give you an option to pick from a library of templates with various layouts.

Distribution 52

Distribution Curation Content Newsletter 52

Sharpspring

OCTOBER 27, 2021

“Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Here are the best marketing strategies for small businesses. Building a Sustainable Small Business Marketing Strategy.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Optinmonster

APRIL 15, 2020

Ok, now compare that vague message with this one that is clearer: Note: Would you like to use that as a template for guest outreach? Feel free to download the template here. Out of the two templates, the latter has concrete information and has already answered the specific questions required to run a successful virtual summit.

Conference 94

Conference Work Management Budget Programs Marketing Management 94

ConvertKit

FEBRUARY 10, 2020

You can turn social media followers into email subscribers. If you rely on social media platforms to communicate with your audience, you won’t always have a direct line of communication to them. You can do this by copying the URL of your landing page and pasting it into Bit.ly. Image via Brittany Hennessy.

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

Optinmonster

SEPTEMBER 2, 2020

Share a piece of content on social media. This is true for blog posts, YouTube videos, social media posts, podcast episodes, and more. Text in social media posts. 5) Text in Social Media Posts. You need to make the call to action in your social media post incredibly clear.

Examples 122

Examples Click Rate Social Media Copywriting 122

ConvertKit

FEBRUARY 4, 2020

Successful strategies to help you promote your landing page. We have several strategies you can customize to fit what your brand needs, starting with social media promotion tactics. Facebook is a social media hub for all generations, making it a must-have promotion tool for businesses of all industries.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Scoop.it

NOVEMBER 28, 2019

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it Each of your topic pages comes with its own URL you can share on any public or private channel that helps you reach relevant people. These plans also give you an option to pick from a library of templates with various layouts.

Distribution 63

Distribution Curation Content Newsletter 63

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. A sound SEO strategy includes achieving links from high quality sites. Sprout Social.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

DECEMBER 19, 2019

Unofficially, Google also takes other factors into consideration when referring to sources, including social media presence, keywords, and a site's relative authority based on who else links into that domain. Be present on social media. That includes social media profiles. Optimize your site for humans.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

ClearVoice

MARCH 26, 2020

We know coming up with ideas and executing them in a way that makes sense within your content strategy and content planning can be tough when working with limited resources. Think mailers with specific incentives and creative ads that launch before YouTube videos. Branding or content strategy. Communications or media agency.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

B2B Marketing Insights - WE

JUNE 29, 2018

A solid brand development strategy can mean the difference between floundering or growing your business 10x. Your brand development strategy is a critical component of your company’s long-term plan for growth. The brand core is made up of four primary segments, and they’re critical to any brand development strategy: Brand Values.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

SendX

MARCH 18, 2021

So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Templates, Reporting, A/B testing. Social Media Integration. Mailchimp offers a library of pre-designed beautiful templates. Makes sense? Sendinblue. $25.

Marketing Management 363

Marketing Management Budget Programs Email Marketing B2B Marketing 363

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Optinmonster

NOVEMBER 12, 2019

Do you want more from your social media holiday strategy? Either way, in this article, you’ll find a simple, 5-step process to creating a social media strategy for the holidays that will engage your audience and boost sales. Why Social Media? Let’s jump into some strategy building.

Social Media 66

Social Media Media Marketing & Strategy Landing Pages 66

Webbiquity

SEPTEMBER 19, 2023

Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). Be sure to use LinkedIn’s upload list templates. The platform has more than 900 million users worldwide.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Marketing Insider Group

MARCH 7, 2021

These are the tools we use to help our clients develop an effective content marketing strategy that delivers real business growth. DrumUp is also a social media management tool that lets you schedule and share content via the platform. Hootsuite is still my top choice for social media scheduling and sharing.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. What Is Content Marketing Strategy? Why Is a Content Marketing Strategy Important?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Buffer

OCTOBER 3, 2018

Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. Understand how to amplify blog content by reverse engineering social media videos that your audience will love. The blog post gets a nice spike of traffic from social media and email on the day of publishing.

Paid Content 97

Paid Content Social Media Peer-to-peer Media 97