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Blog Makeover Nets Sales Leads for Software Company

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. convert that search traffic to measurable sales leads. Navicure turned to its demand generation agency, Spear Marketing Group , for help.

Demand Generation Agencies 100
Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100
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Q4 Marketing Budget: 4 Key Areas to Consider

The Point

SEPTEMBER 20, 2010

A blog should be the centerpiece of your social media strategy. It should contribute significantly to overall search traffic and SEO rankings. Or is it simply a dumping ground for company propaganda posing as thought leadership? First, it should be generating sales leads. Upgrade email and landing page creative.

Marketing Budget Creation 100
Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100
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