KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. Modify your e-mail templates to fit your content.

Tactics 120

Tactics Top of Funnel B2B Marketing Effectiveness 120

KoMarketing Associates

NOVEMBER 5, 2019

The value of social media marketing is undeniable. Many marketers have come to understand this and now leverage social media as an integral part of their overall marketing strategy. However, recent research shows that marketers still face a number of challenges when it comes to strategy and tactical implementation.

Social Media 128

Social Media Social Marketing Marketing Strategy Marketing & Strategy 128

KoMarketing Associates

JUNE 20, 2019

That being said, you need to know what kind of strategies you can rely on and even more importantly – how to implement them. B2B link-building strategies that really work. Below, you’ll find a list of strategies that I’ve found especially effective when it comes to acquiring links for B2B businesses. Send outreach emails.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

KoMarketing Associates

OCTOBER 1, 2019

As illustrated in a report earlier this year from Ascend2, the ability to increase the number of leads generated or converted, and improve prospect or customer engagement, rank 2 and 3 as critical challenges, just behind traffic acquisition overall. Emphasize options for communication such as contact forms, chatbots, and social media assets.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

DECEMBER 20, 2018

Five Social Media Trends That Will Impact Digital Advertising. Being that social media is an ever-evolving space, keeping up on trends in both paid and organic is made easy by articles such as this published in Forbes. Link Building Strategies: The Complete List. From Anastasia Warren. From Kristen Vaughn.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

FEBRUARY 26, 2019

Essentially, you put in a topic or keyword and it will show you the most popular articles calculated through social media shares on that specific topic. In our terms specifically, content created is usually better than not creating content all, as long as there are thought and strategy behind it.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

APRIL 29, 2020

While it’s great to hear from B2B marketers about which content marketing strategies and tactics are working best right now, sometimes it’s also a good idea to view things from the other side of the equation: How B2B buyers view and interact with content. Images are also essential elements for social media shares.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

KoMarketing Associates

JULY 6, 2017

If you’re looking for a B2B viewpoint of content marketing, be sure to check out Content That Converts by Laura Hanly, which talks content strategy specifically in the realm of B2B. How to Tie in Social Media to Blogging. Creating content is only one part of the puzzle in a successful marketing content strategy.

Resources 124

Resources Top of Funnel Content Paper 124

KoMarketing Associates

JULY 2, 2015

What happens from the moment you first see a headline to time you share it across social media platforms? Remember: Headlines not only attract new readers, but they will appear in front of your existing audience, whether on Google or social media. What actually encourages people to share content? Distribute Your Content.

Content 120

Content Distribution Curation Keywords 120

KoMarketing Associates

JANUARY 11, 2018

But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms. This can be used multiple times, with new text in the main area.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

KoMarketing Associates

JULY 25, 2017

JORDAN KASTELER , SEO Consultant : We’ve adjusted page templates and increased word count to watch our page engagement go through the roof. All our experts mentioned social media in their answers, asserting that even though it’s B2B, social media should still have a place in your marketing strategy.

B2B 152

B2B Linkbait Advertising Agencies Work Management 152

KoMarketing Associates

JULY 18, 2019

As a first time attendee at MozCon , the extremely actionable presentations, unique perspectives, and cutting edge strategies that were shared blew me away. Rand Fishkin talked about the many ways in which the search industry (and Google) is evolving, and how digital marketers can adjust their strategies to be more successful.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28