SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

Social Media 130

Social Media Optimization Media Marketing & Strategy 130

KoMarketing Associates

NOVEMBER 5, 2019

The value of social media marketing is undeniable. Many marketers have come to understand this and now leverage social media as an integral part of their overall marketing strategy. However, recent research shows that marketers still face a number of challenges when it comes to strategy and tactical implementation.

Social Media 128

Social Media Social Marketing Marketing Strategy Marketing & Strategy 128

Scoop.it

OCTOBER 13, 2022

So how do you access the proper information to personalize your content curation strategy for each customer? The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales.

Curation 85

Curation Social Media Analytics Personalization 85

Scoop.it

OCTOBER 6, 2022

Such has been the rise of social media over the last couple of decades. Initially formulated as a means for people to stay connected with their loved ones and the world in general, social media has, hence, broadened its scope by leaps and bounds. Upload Your Contact List To Social Media Platforms.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

Social Media 115

Social Media Training Course Resources 115

The Marketing Blender

OCTOBER 14, 2022

Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. While each social media platform has its own unique benefits, they’re not all laser-focused on ROI.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Enhance your B2B marketing plan with this marketing plan template. Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

The Marketing Blender

OCTOBER 1, 2022

Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. Here are some tips on how to build a marketing budget template for your business.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Do you need help developing a strategy?

Paid Social Agency 122

Paid Social Agency Paid Search Agency Social Media Ad Agencies 122

Optinmonster

OCTOBER 6, 2021

Are you trying to learn how to raise awareness on social media, but not sure how to go about it? Social media can be one of your company’s biggest assets. That’s why, in today’s post, we’re going to share 5 battle-tested strategies for how to raise awareness on social media for your brand.

Social Media 91

Social Media Media Marketing & Strategy Viral Marketing 91

Sprout Social

FEBRUARY 17, 2022

Social media. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Thankfully, this is possible using email templates and tools. How email templates accelerate marketing efforts. Text messaging.

Template 129

Template Email Marketing Blast Campaigns Planning 129

Marketing Insider Group

APRIL 17, 2023

90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37% By Tim Soulo Image Source: Ahrefs As expert content marketers, we understand the importance of a strong SEO strategy. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

RebelMouse

MARCH 12, 2024

Find out how an all-in-one content management system (CMS) can help publishers find the right tools and strategies to succeed and compete in the media industry. This ensures your content is informative and discoverable by search engines, increasing your visibility and driving organic traffic.

CMS Development 97

CMS Development Industry CMS Template Lead Scoring 97

Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. Referral traffic. Conversion rates.

Social Media 133

Social Media Long Tail Marketing Media CTR 133

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Social Media 111

Social Media Media SWOT Guidelines 111

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

Social Media 90

Social Media Brand Identity Branding Media 90

Marketing Insider Group

OCTOBER 16, 2023

BuzzSumo provides insights into their content strategy , helping you refine yours. Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. Traffic analytics. Social media toolkit.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Planning 111

Planning Social Media Template Marketing Plans 111

SmartBug Media

AUGUST 2, 2021

Campaigns are the bread and butter of every successful inbound marketer’s strategy, but they mean nothing if you can’t report on metrics from them. Databox Campaign Report 1: HubSpot Marketing Template. Databox Campaign Report 2: Google Analytics Template. Databox Campaign Report 3: SEO Template. Organic search rankings.

Template 98

Template Campaigns Marketing Analytics Tools Lead Scoring 98

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. The two strategies can and should be used together to help ensure future sales. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Every employee spotlight is different, but it’s a good idea to come up with a basic structure or template to help create your posts. 5 Best Practices for Creating an Employee Spotlight.

Social Media 109

Social Media Media Linkedin Impressions 109

Marketing Insider Group

FEBRUARY 23, 2021

They’ll also gain valuable and memorable insights into your business strategies. Case studies act as social proof – giving prospects the peace of mind they need before deciding to work with or buy from you. 13% of marketers say case studies are a primary form of media in their content marketing strategy. Quick Takeaways.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. Let’s look at some specific lead generation strategies for bringing in organic leads.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Social data can strengthen your campaign strategies.

Paid Content 139

Paid Content Social Media Campaigns Media 139

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. And the best way we know how to research an audience is through social listening.

Social Media 133

Social Media Product Media Work Management 133

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social.

Budget Programs 120

Budget Programs Video Marketing Tools Marketing & Strategy 120

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Some of the best places to obtain user reviews are review websites such as G2, Yelp, TripAdvisor, or even social media sites.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Hubspot

AUGUST 21, 2023

Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. Know exactly what you need? Explain your "why" with an executive summary.

Template 69

Template CMS Development Examples Marketing Proposals 69

Webbiquity

MARCH 17, 2023

According to recent statistics, 62% of B2B companies lack an effective lead generation strategy. To attract B2B sales prospects, companies use a variety of strategies to grab the attention and interest of their target audience. Work to become a trustworthy thought leader on social media.

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

JULY 5, 2022

Below are nine great tips for successful marketing on a small budget, from free marketing tools you can use to get your brand noticed to tips for low-budget marketing strategies you can start using today. Taking the time to map out your marketing strategy in advance will help you avoid overspending on unnecessary activities.

Promotion 335

Promotion Spending Marketing Budget Tactics 335

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. You can increase your brand awareness and website traffic all while connecting with consumers. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time.

Paid Content 52

Paid Content Social Media Pricing Price 52

Outgrow

JUNE 5, 2023

How to Create a Social Media Quiz That Drives Business Growth Quizzes are an effective way to engage your followers on social media! In this blog post, we’ll discuss all a social media quiz and understand how to create one. What Is a Social Media Quiz? Let’s jump right into it!

Social Media 52

Social Media Outgrow Media Business 52

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. What Is Content Marketing Strategy? Why Is a Content Marketing Strategy Important?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Hubspot

MARCH 18, 2020

billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. There are over 3.8

Social Media 100

Social Media Analytics Media Work Management 100

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. Social Media. it’s called SOCIAL media, after all?—offers

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240