Marketing Insider Group

APRIL 17, 2023

90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37% By Tim Soulo Image Source: Ahrefs As expert content marketers, we understand the importance of a strong SEO strategy. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 337

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

Social Media 117

Social Media Training Course Resources 117

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Social Media 114

Social Media Media SWOT Guidelines 114

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Optinmonster

MARCH 21, 2024

These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. Additionally, companies can gather feedback by monitoring reviews on 3rd-party sites, as well as posts and comments on social media. Customer feedback is also a powerful resource for your digital marketing strategy.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Every employee spotlight is different, but it’s a good idea to come up with a basic structure or template to help create your posts. 5 Best Practices for Creating an Employee Spotlight.

Social Media 109

Social Media Media Linkedin Impressions 109

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Some of the best places to obtain user reviews are review websites such as G2, Yelp, TripAdvisor, or even social media sites.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. The two strategies can and should be used together to help ensure future sales. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities.

Social Media 75

Social Media Email Marketing Social Marketing Marketing & Strategy 75

Hubspot

AUGUST 21, 2023

Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. Know exactly what you need? Explain your "why" with an executive summary.

Template 69

Template CMS Development Examples Marketing Proposals 69

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. And the best way we know how to research an audience is through social listening.

Social Media 135

Social Media Product Media Work Management 135

SmartBug Media

APRIL 10, 2023

If you’re thinking about adopting SMS marketing, you may have some questions about how to develop and implement a strategy that works. Let’s talk about your SMS marketing strategy with tips and important considerations to help you get started. Keep the following tips in mind: 1. Run social media campaigns and promotions.

SMS 98

SMS Marketing & Strategy Marketing Strategy Planning 98

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. Frustrated, I went to Google to find the answer: social media cards. That's when I knew I had to learn more about social media cards. It's social cards with no frills.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. Social Media. it’s called SOCIAL media, after all?—offers

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. Guest post by Mitt Ray.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Optinmonster

DECEMBER 21, 2023

You first need a pre-launch marketing strategy to introduce a new product successfully. In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. What Is a Pre-Launch Marketing Strategy? Apple’s product launches are another example of a brilliant pre-launch strategy.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sharpspring

JULY 22, 2022

Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. First, let’s look at the good side of digital media automation – the things you can do that will help with your social media strategy as a whole. Are you suddenly losing or gaining traffic?

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Whale Pages

MARCH 6, 2020

Our B2B SaaS Marketing Strategy | + Growth Template. All of the strategies we’ll discuss below are feisty non-paid growth strategies.” A B2B SaaS Marketing Strategy That Yields Predictable and Consistent MoM (Month over Month) Growth. Social media 5. Social listening 6.

Template 52

Template Marketing & Strategy Marketing Strategy B2B Marketing 52

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Website traffic. Social listening.

Branding 131

Branding Brand Identity Marketing & Strategy Eye-Tracking 131

Vision6

JULY 5, 2023

in this article, we’ll answer your burning questions from what is email marketing to how your team can perfect their email strategies. Try including links to your blog posts, social profiles and other content you want to promote. Increase your enagagement on newsletters by sharing it with your community on social media.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Zoominfo

JUNE 6, 2018

But, with the rise of social media and other recruiting platforms, many companies neglect their career page. We give you our top tips to build a better career page and bring in more qualified applicants. That’s why search engine optimization (SEO) needs to be at the forefront of your strategy. Keep reading!

Organization 250

Organization Ad Building Tips Keywords 250

BenchmarkONE

AUGUST 13, 2020

You will ultimately have to overcome these if you want to increase traffic to your website and convert that traffic to valuable leads. With help from their simple content marketing tips , you’ll be able to achieve a strong online presence and, over time, see similar site traffic. Use a Content Cluster Strategy.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Sprout Social

OCTOBER 11, 2022

The pillars of a content strategy for employee advocacy platform. Social media posts. Templates and tools. Incorporate executive thought leadership into your advocacy strategy. Share blog articles, videos, social posts and other content created by your C-suite or leadership team. Data reports. Case studies.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! That’s why you need a strong email strategy if you want to supercharge your business growth. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 92

Email Marketing Marketing & Strategy Marketing Strategy Work Management 92

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. How to calculate your YouTube engagement rate 10 tips to improve your YouTube engagement rate Are you taking steps to increase your YouTube engagement rate? Is your YouTube engagement where you want it to be? What is YouTube engagement?

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Scoop.it

SEPTEMBER 2, 2021

In this digital realm, various efficient and effective ways to generate qualified business leads are available, such as social media, pay-per-click advertising, customer referrals, search engine optimization, and so on. So, here are some expert tips to keep your audience excited to hear more from you. .

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Optinmonster

FEBRUARY 13, 2023

All you need is a computer, an Internet connection, and a smart strategy. How to Sell a Digital Product (Step-by-Step) Find a Problem to Solve Build an Audience Create Digital Products to Sell Set Up Your Online Store Drive Traffic to Your Product Next Steps: Start Selling Digital Products Online What is a Digital Product?

Product 66

Product Tips Work Management Digital Marketing Funnels 66

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Hubspot

AUGUST 28, 2019

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts. We've also included templates to help get you started on your own order confirmation email. Order Confirmation Email Template.

Order 93

Order Template Examples Effectiveness 93

Optinmonster

OCTOBER 31, 2023

Why Headlines Matter Key Components of a Great Headline Types of Headlines and Their Uses Best Headline Examples for Different Niches How to Start Writing Your Own Headlines Tips and Best Practices for a Catchy Headline Why Headlines Matter The online world is saturated with content. ” Types of Headlines and Their Uses 1.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Identify content gaps.

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. We also included examples from brands to inspire your strategy. Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Scoop.it

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

The Marketing Blender

OCTOBER 21, 2022

This includes having a well-designed website, a strong social media presence, and high-quality content that accurately reflects your brand voice and message. Drive more website traffic? Are they hanging out on social media? Keep Reading: Your guide to building a marketing budget template . Reading blogs?

Allocation 98

Allocation Marketing Budget Marketing Budget Creation Budget Programs 98

Brandpoint

APRIL 16, 2019

After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Ranking 117

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Track website traffic, lead generation, social engagement, and email marketing.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52