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Sunday, June 20, 2010
With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. survey showed 65% regarded the social web as a “distracting waste of time&#. STRATEGY. BACKGROUND. ACTIONS.
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Wednesday, August 4, 2010
Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Usage : 86% of B2B firms are using social, compared to 82% of B2C. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms.
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Sunday, October 18, 2009
At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY. Nathan’s challenge was to increase awareness for his company through social media initiatives. Money in the bank from a social media victory. That’s right.
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Monday, February 16, 2009
A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. decided to see which PR firms were actively participating in social media. But If you don’t have a social media presence, tell me why. from their website. del.icio.us
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Sunday, July 25, 2010
Social media “marketers&# who have never practiced marketing. 8220;You can’t walk out your house without bumping into a social-media expert today, said Forrester Analyst Sean Corcoran in a WSJ article. &# The reality is the space is still very much a Wild West.&#. Research, strategy, planning. Maybe.
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Tuesday, November 24, 2009
One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies.
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Sunday, February 8, 2009
After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Let me know what you think.
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Tuesday, June 2, 2009
Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.
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Thursday, July 2, 2009
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE's social media initiative when doing research for an article on Social Media's B2B Superstars. An example of her creative flare: "Hey baby!
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Wednesday, June 17, 2009
I've been aggressively skeptical about the role of social media in an environment where there is a finite number of customers, an emphasis on long-term contracts, and no patience for fluff. But after spending a few weeks assessing the state of social media among industrial companies, I'm changing my mind.
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