| | | WriteSpark | |  Social Media | 15 articles |
| Page 1 of 1 | Previous | Next | WRITESPARK MAY 14, 2013  How Services Firms Grow with Online Marketing (Guest Post) It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. However, these services aren''t often the focus of guidance for effective marketing. by Sylvia Montgomery. | WRITESPARK JULY 6, 2010  Is It a Case Study or Just a Testimonial? Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. Case Studies Sales Materials Social Media case studies case study customer quotes customer stories customer story success stories success story testimonial white paperThe story may not be ready to tell. | | | | | |
| WRITESPARK JANUARY 10, 2012  Great Ideas and Resources for Technology Content Marketing Case Studies Content Marketing Sales Materials Social Media White PapersAs the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs. Highly recommended; this is one of the very few sites on my regular reading list. . | WRITESPARK SEPTEMBER 7, 2010  Who Are Your Thought Leaders, Really? Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. Content Marketing Sales Materials Social Media White Papers technical experts thought leader thought leadership thought leadership contentStandard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." | WRITESPARK APRIL 10, 2012 Do You Need a Specialty Copywriter? Writing and managing short-form social media content has become a specialty for some writers. Content Marketing Sales Materials Social Media Working with Writers freelance copywriter freelance writer specialty copywriter technical copywriterIt's easy to understand that not every freelance writer is a good match for every marketing project. Yet, how can you recognize when you need a specialty writer and identify what kind of writer to seek? These ideas can help your search. You need a writer with specific technical or subject knowledge. | WRITESPARK FEBRUARY 12, 2013 Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post) expert) and Chicago Manual of Style-freak who dabbles in social media, works in. availability of the material or a concurrent social media push? A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. But using these sites can be overwhelming and nonproductive if not approached carefully. The current. In the. | | | | | | | |
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WRITESPARK | TUESDAY, OCTOBER 28, 2008 When the Draft has "Problems"
Social Media. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. « Technical Writer or Technical Copywriter? Whats the Difference? Conference Focuses on Making the Most of Customer References » When the Draft has "Problems". "It has problems, let’s talk." Strategy #1. What is the problem, really? Strategy #2. TrackBack. MORE >> -
WRITESPARK | TUESDAY, AUGUST 12, 2008  Technology PR Sessions at 2008 PRSA Conference
Social Media. Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. MORE >> -
WRITESPARK | TUESDAY, AUGUST 19, 2008 Technical Writer or Technical Copywriter? What's the Difference?
Social Media. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. « Technology PR Sessions at 2008 PRSA Conference | Main. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Whats the Difference? Technical Writer. Project Types. Organizational Fit. Marketing, sales, or public relations groups. MORE >> -
WRITESPARK | TUESDAY, NOVEMBER 11, 2008  Conference Focuses on Making the Most of Customer References
Social Media. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. « When the Draft has "Problems" | Main. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. This conference is scheduled for February 17-19, 2009 near San Francisco. TrackBack. MORE >> -
WRITESPARK | TUESDAY, DECEMBER 16, 2008 How Marketers Can Help Salespeople Succeed with Large Companies
Social Media. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. « Conference Focuses on Making the Most of Customer References | Main. December 16, 2008 in Sales Materials | Permalink. TrackBack. About Janice King. MORE >>
- B2B Tech Buyers Like Social Media WRITESPARK | WEDNESDAY, FEBRUARY 18, 2009
- Buyers Increase Use of New Info Sources WRITESPARK | THURSDAY, JULY 30, 2009
- Roundup: Social Media Policies from Technology Companies WRITESPARK | THURSDAY, AUGUST 6, 2009
- New FTC Disclosure Guidelines for Testimonials and Endorsements WRITESPARK | WEDNESDAY, SEPTEMBER 16, 2009
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