Tomorrow People

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Why Most CMOs Are Getting Their Social Media Strategy Wrong

Tomorrow People

CMOs need to evaluate their processes of building business reputation, enabling growth and establishing brand awareness through social media.

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’. These elements became the backbone of the Oktopost social media platform. Social Listening.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’. These elements became the backbone of the Oktopost social media platform. Social Listening.

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Don’t Be a Social Media Harlot!

Tomorrow People

Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Do you get around? What’s your number? Find something real.

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Don’t Be a Social Media Harlot!

Tomorrow People

Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Do you get around? What’s your number? Find something real.

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How to Generate Leads from Social Media

Tomorrow People

What the lead generation companies don’t tell you about social media. But if it isn’t, it may be time to assess what it is that the lead generation companies have been neglecting to say about social media: "Not a lot". Social media can indeed be used to win attention – and convert it into leads.