[Infographic] 10 Ways to Generate More Leads from Your Business Blog
JANUARY 21, 2016
The social media landscape is littered with business blogs that, on the surface, do everything right. B2B Marketing blog marketing Blogs Inbound marketing Interactive Design lead generation Social Media blog best practices blog design blog lead generation blog leads blog ROI blog subscribers social media design social media ROI
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.
Infographic: 17 Tips for Generating Leads from Social PPC Advertising
DECEMBER 23, 2014
Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.
A Simple 2-Step Technique for Improving Lead Follow Up
JULY 14, 2015
In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. Most B2B marketers take for granted that content marketing will, by default, generate a wide spectrum of leads – some of them qualified, perhaps, but most just conducting informal research (the proverbial “tire kickers”).
4 Key Takeaways from the 2015 SiriusDecisions Summit
MAY 16, 2015
Targeted display advertising is an obvious candidate, but social media is also an intriguing possibility. Consider a company like Insightpool , whose technology enables marketers to identify, connect and nurture 1:1 social relationships at scale. 4. Outbound is the New Inbound. But as I wrote in this earlier post , inbound marketing can’t do the job alone.
Forrester thinks Content Marketing Isn’t Working – They’re Half Right
JULY 18, 2014
More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. But though I quibble with the general sentiment, Ms. In her interview, Ms.
9 Proven Ways to Increase Webinar Response
MARCH 25, 2016
Leverage social media to extend the reach of your campaign. Social media can be an easy and effective way to increase attendance by leveraging existing event creative and assets like registration pages. Let’s face it: most business inboxes get flooded every day with Webinar invitations. Sell the event, not the product. No-one cares about how wonderful your product is.
Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
SEPTEMBER 9, 2014
Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. In fairness to my VP friend, he won’t be the last to ask the question (or its close cousin, “How many touches does it take to make a sale?”)
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. 1. Twitter. 6. General.
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement. This year, take your reporting up a notch and make a commitment to show the true impact that your programs have on the company’s bottom line. Test more.
A Really Useful B2B Marketing Benchmark Report from Optify
FEBRUARY 4, 2013
Twitter is by far the most effective social media channel for generating leads , outperforming Facebook and LinkedIn by a factor of 9 to 1, even though Facebook generates the larger percentage of visits (from social media sources), and LinkedIn shows the highest engagement rates (page views per visit.)
29 Tips to Improve B2B Email Campaign Performance
SEPTEMBER 12, 2013
Secondary offers and extraneous links (including social links) distract the reader and reduce conversion rates. Social sharing links can expand an email’s reach, but they can also cannibalize email response, driving away clicks to your primary call-to-action. In general, social links are best relegated to the landing page, thank you page or confirmation email. Learn how …”).
What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
OCTOBER 29, 2014
Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. Even Salesforce announced their own Analytics cloud. The second is about the technology.
Evangelizing a Content Marketing Program
50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.
Salesforce “State of Marketing” Report: Better Happy Than Good
MAY 3, 2016
75 percent of high-performing teams report that social is generating ROI. In my view, social media remains one of the great untapped opportunities for marketing ROI, especially in B2B. No longer the sole province of PR teams , companies are finally waking up to (and seeing results from) social media as a true demand generation engine that drives engagement, leads, and revenue.
Maker’s Mark: PR Debacle or Social Media Genius?
MARCH 6, 2013
mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. B2B Marketing B2C Marketing Branding Campaign Strategy Social Media brand awareness forbes magazine maker's mark mea culpa marketingWe realize we can’t lose sight of that. Let’s translate, shall we? We have loyal and passionate fans. Cheers!
Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora
FEBRUARY 11, 2014
Today over 70 percent of new buyers find your company via inbound marketing channels (search, advertising, social). At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns. How does your content compare to your competition?
Report: Trade Shows Generate Highest Quantity & Quality of Leads
NOVEMBER 14, 2014
Consider a scenario: if I embark on a social media campaign, for example, generate a thousand leads, and two hundred of those leads convert to customers twelve months later, were those quality leads? Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Far from it.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Depth Of This Goodwill Social media, online activity, and the mobile. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. essential to market to and through your advocates, and not simply generate one-off testimonials, because: › social opens up a new world of advocacy opportunities. Advocate Marketing Creates B2B Customer. offerings.
5 Common Content Syndication Mistakes
JUNE 13, 2014
Like other inbound marketing programs – search, social media, and the like – content syndication is one more way to increase the chances that a qualified prospect, on any given day and at any given time, finds and engages with your company when he or she is searching for your kind of solution, or even researching a relevant topic. And yet content syndication is no slam dunk.
9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
AUGUST 6, 2012
Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Social sharing buttons (Like, +1, Tweet, etc.) Surprising?
5 Tips for Successful Survey Campaigns
FEBRUARY 23, 2016
Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. But those aren’t the kind of headlines that generate press, social shares, downloads, and leads. Today, we seem to be approaching a similar tipping point for survey campaigns.
3 Demand Generation Goals to Avoid in 2013
JANUARY 17, 2013
Create a social media campaign. What is about social media that you think will extend and improve your demand generation mix? Social media can do many things but, like lead nurturing (see above), it’s only merits investment if you have a firm idea of what you hope to accomplish. Launch a lead nurturing program. Ask yourself: why lead nurturing? And so on.
Study: How Much of Your Content Marketing Is Effective?
Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%
Branding is Not Demand Generation. Stop Pretending That It Is.
APRIL 30, 2013
Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. You can engage in thought leadership through social media, or propagate early stage content into the marketplace. Hey, I get it. Demand generation is hot. understand. Wait, what?
Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.
SEPTEMBER 30, 2013
Integrate social media seamlessly into email campaigns in a way that extends the reach and value of the campaign. A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. It’s just not a particularly sophisticated way of going about it. Certainly.
How the Answer to One Question Can Tell You How to Market Your Technology
FEBRUARY 18, 2014
Social media can play a key role in that it helps spread the word about a particular solution or problem. One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. Which end of the spectrum are you closer to?”. How a company answers this question tells me a great deal about two things: 1.
Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
SEPTEMBER 17, 2014
Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. • For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. Improve deliverability and overall email performance as measured by open and click rates.
Staffing and Launching Your Content Marketing Program
in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.
In Defense of Unsolicited Email
MARCH 18, 2014
Today’s modern demand generation is driven by content marketing, social media, search marketing, and other inbound strategies. Stop buying lists. Use email only to contact your customers when you have something specific to say to them, and explicit permission to talk to them. This is the only way that email is going to survive as a useful tool for any of us.”.
MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads
MAY 30, 2012
Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads?
5 Campaign Ideas for When You Have No Content
JUNE 27, 2012
But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Promote social media connections. For today’s B2B marketer, content is the fuel that feeds the demand generation engine.
3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
MARCH 29, 2012
B2B Marketing blog marketing Blogs Campaign Measurement Campaign Strategy SEO Social Media b2b demand generation b2b lead generation b2b marketing agency blog design marketo landing pages social media design social media marketingWant a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Download Now.
B2B Marketing Trends for 2016
social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.
Slidecast: Getting Leads (and More!) From Your Blog
OCTOBER 31, 2012
B2B Marketing blog marketing Blogs Campaign Measurement Installed Base Marketing Lead Nurturing Marketo SEO Social Media blog design blog ROI blog tips blogging best practices social media ROIIf you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. Access the free Slidecast here.
8 Things Your CEO Can Write About On His/Her Blog
JUNE 20, 2011
B2B Marketing blog marketing Blogs Social Media B2B blogs blog writingLaunching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. good place to be controversial. 2. years ago?
The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
DECEMBER 17, 2010
Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. The Internet and social media have triggered a turbulent change – the rich dialog has shifted on-line and away from the sales person.
No Leads from Social Media? No Excuses.
NOVEMBER 16, 2011
In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. B2B Marketing blog marketing Blogs Campaign Measurement Social Media Web 2.0
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global. important media topic of 2015. SOCIAL.
Does Your Email Campaign Make a Case for Action?
SEPTEMBER 11, 2012
If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. In more basic terms, demand generation is about getting people to do stuff – namely, register for or download or request whatever it is you’re offering.