The Effective Marketer

Trending Sources

The Danger of Automatic Feeds in Social Media

The Effective Marketer

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. Fully automatic feeds publish to a social media platform without any human intervention. Ignoring them only renders your social media activity less effective.

How to Get Sales and Marketing on the Same Page

The Effective Marketer

Brad Shorr is Director of Content & Social Media for Straight North, an agency that does web marketing in Chicago. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales! Problem 1: Political Infighting. Work On It.

The New Rules of Lead Generation: Book Review

The Effective Marketer

He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media. Social Media Advertising. Scott, for review. New and Old Rules.

Rules 59

The State of Demand Generation

The Effective Marketer

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). Here are some of my notes. MQL to SAL: 66%.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Content Marketing is the New PR

The Effective Marketer

20% year-over-year increase in media mentions (v 2.7% for followers). 15% year-over-year increase in social media mentions (vs 2% for followers). should be carefully considered in combination with more traditional ones (media mentions, advertising equivalents, etc.). Content Marketing Leaders and Followers. The Changing Role of PR. Recommended Actions.

PR 37

It’s Time for CEO’s to Get Social

The Effective Marketer

We’re talking about social media, which seems to either be fully embraced by some companies while shunned by others as something that “doesn’t work for us” If you are trying to get your CEO or company execs to embrace social media the following infographic by MBAOnline.com should help. The Social CEO, via MBAOnline.com.

Media 23

Marketing Automation Catching On Fire

The Effective Marketer

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ?

How to Build a Content Development Plan for Your Site

The Effective Marketer

Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm. Note: this is another great guest post by Brad Shorr. See his bio at the end. Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch. Prospects who are ready to buy get confused, frustrated, or lost on the site – and fail to convert.

Plan 28

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

smart’ television -- cable vs. streaming media like Netflix or. on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. and value. content.

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions. Buyer Persona Insights makes a good argument when it says that buyers in B2B marketplaces are becoming more social in their interactions. “B2B buyers today are becoming more social and not just in technology usage but in terms of what the influence of the technology has done to make buyers behave more socially.&# – Buyer Persona Insights. Infrastructure. Process Planning. Program Execution. Measurement. Map your content.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. Does it sound familiar? And scary? United States License.

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues? What information is required before leads are passed to sales? You can follow any responses to this entry through the RSS 2.0

RSS 27

How to Maintain Great Content Curation

The Effective Marketer

Interact with other webmasters on social media and encourage them to send you interesting links. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. Participate in Your Community.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.

What Makes Ads Go Viral?

The Effective Marketer

Some people share it for ‘status’, or to rank up higher in social media circles, or to be seen as savvy in a subject. Content Marketing Social Media hbr viral ads viral videoLooking for a recipe to get your new video to go viral? Utilize “Brand Pulsing”: weave your brand throughout the ad instead of placing it front and center. or Is It?

Viral 18

what's your marketing approach?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. Like Be the first to like this post.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. In their research they also classify companies according to their results in email marketing usage.

Inbound Marketing Analytics 101

The Effective Marketer

In the eBook you will see metrics for the following marketing tactics: Social Media. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteHubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. Inbound Marketing Analytics Overview. Email Marketing. Lead Nurturing & Marketing Automation. Agreed!

ROI 17

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

How Viral Marketing Can Kill You

The Effective Marketer

Book Review Communication Marketing Planning Marketing Strategy Social Media engagement failure scott stratten success story unmarketing Viral MarketingViral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. Start Engaging.” The Start of a Good Idea.

Viral 17

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Hubs tend to be better informed because of their social links and they can also influence their networks (hey, if I got this from Bob it must be good!). Problem is, many research papers contradict each other.

Viral 17

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Sure, budget is short and you can’t attend every single event, but is good to know what’s coming up so that you can prepare yourself and pick the ones you should go.

Link 17

Getting the most out of conferences and events « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone. You will suddenly realize not all sessions are really good.

Email 17

Content Strategy for Marketing

pushing products through mass media has been upended, as consumers, empowered by information, are demanding. SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. your reputation, earned media, sales or sales leads, and. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content.

A Brief History of Marketing

The Effective Marketer

Sure, I get it that they want to focus on the ‘old’ broadcast systems to contrast with the ‘new’ marketing tools (email, social media, marketing automation), but by leaving them out makes the “Evolution of Marketing Automation” topic a bit of a mismatch with the content. I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Although interesting, I am not sure the infographic format is the best way to visualize this information.

Email 13

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email.

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format. Big companies and small companies have different needs, and so their briefs are also formatted differently. Like Be the first to like this post.

RSS 13

Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

Social media promotion – The most important aspect for promoting your site through content. Google ranks websites depending on indicators from social media. Content Marketing Online Marketing Social Media Web Design content marketing David Tully personas SEONote: This is a guest post by David Tully. See his bio at the end.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

ROI for email marketing is still there, despite many talking about the demise of email as social channels become more prominent. “70% of company respondents rating email as “excellent” or “good” in terms of ROI”. Greater understanding of social media and email as complementary channels. Why is email still a major force in the marketer’s arsenal? 26% use content personalization.

Email Adoption High But Lacking Best Practices

The Effective Marketer

Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Prioritize Relevance Over Rich Media. Embed Social Media Into Email Content. A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Online Video.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else. Market Segmentation And here is worth pausing for a moment.

WordPress Plugins for Marketers

The Effective Marketer

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. Let us know! United States License.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.

Making the Most of Your Webinars

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “,  has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation. United States License.

RSS 9