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THE EFFECTIVE MARKETER
JANUARY 31, 2012
The Danger of Automatic Feeds in Social Media
Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. Fully automatic feeds publish to a social media platform without any human intervention. Ignoring them only renders your social media activity less effective.
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THE EFFECTIVE MARKETER
DECEMBER 14, 2011
Inbound Marketing Analytics 101
In the eBook you will see metrics for the following marketing tactics: Social Media. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteHubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. Inbound Marketing Analytics Overview. Email Marketing. Lead Nurturing & Marketing Automation. Agreed!
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THE EFFECTIVE MARKETER
JUNE 19, 2012
How to Maintain Great Content Curation
Interact with other webmasters on social media and encourage them to send you interesting links. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. Participate in Your Community.
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THE EFFECTIVE MARKETER
NOVEMBER 18, 2011
Content Marketing Starts With Your Brand
Likes to socialize vs. Keeps to himself. If you are thinking about putting together a social media policy, for example, it would have to follow the brand strategy for your company. Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on. Every now and then you refer back to those branding guidelines that tell you the correct position for your logo and the approved color scheme. Funny vs. Taciturn.
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THE EFFECTIVE MARKETER
JULY 13, 2011
How Viral Marketing Can Kill You
Book Review Communication Marketing Planning Marketing Strategy Social Media engagement failure scott stratten success story unmarketing Viral MarketingViral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. Start Engaging.” The Start of a Good Idea.
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THE EFFECTIVE MARKETER
FEBRUARY 7, 2011
Making the Most of Your Webinars
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “,  has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation. United States License.
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