Stories that Sell

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The Small Marketer’s First Steps to a Customer Advocacy Effort

Stories that Sell

The new program didn’t disappoint: My client grew named customer case studies by 50%, customer participation in speaking engagements to 164% of goal, and customer participation in media interviews by 650%. Social media and web traffic stats make it easier to measure the impressions that advocacy content generated. What’s that, you might ask? Impressive.

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5 Trends in Customer Case Studies – An Interview with Projectline

Stories that Sell

I've followed the firm and gotten to know a few folks via social media the past few years. asked about story length in light of Eccolo Media's survey indciating IT buyers want longer stories. company may want to share customer evidence on social media sites, but their customers may not be there, or might be on one platform and not another. How about you?

Do Buyers Still Read Case Studies?

Stories that Sell

But a recently released survey from Eccolo Media backs me up. Eccolo Media surveyed more than 500 B2B technology buyers about the types of content they consume, when, and the value of it in their purchase decisions. This year''s Eccolo Media 2014 B2B Technology Content Survey Report revealed that more buyers prefer customer case studies in a written format than in other forms.

How Customer Case Studies Drive Traffic to Company Sites

Stories that Sell

Companies today are using case studies in multiple ways to pull prospects to their websites, from traditional print media to social media to digital advertising. NASCAR and HP teamed to create a way to measure NASCAR''s impressions and success across its media channels. After all that work, how do you use the heck out of a case study to engage prospects and customers?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Case Studies: When Measurable Results AREN’T Necessary

Stories that Sell

That's the headline on one of Twitter's new success stories , one of many about how the social media site has made a difference for people. "Chris Strouth tweeted "sh*t, I need a kidney" then got one." Whoa, what? Twitter features a number of stories, but out of all of them, I needed to read that one - to know the rest of the story.

Why Companies Need to F-R-E-E Their Case Studies

Stories that Sell

The Social Media Factor. Finally, if you’re not sharing your customer stories on social media sites like Twitter and Facebook, you should be. It’s incongruent with the way social media sharing flows. Site visitors could read or download stories freely, without having to provide any information. The results were pretty shocking.

How, When and Where Buyers Want Case Studies

Stories that Sell

Yet, Eccolo Media is about as close as anyone gets. Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media. When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. It’s just really good stuff! Clearly, they want detailed stories.

Putting Social Media Theory into Practice – Learn from 171 Authors

Stories that Sell

The ideas of marketers Drew McLellan and Gavin Heaton led to a project with 100 bloggers from nine countries, and has now evolved to a third collaborative effort, a printed book with 171 authors all talking about putting online marketing and social media best practices into practice. Share: Tags: Uncategorized social media Check it out.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.

Customer Presented on Your Behalf? Do More with a Live Case Study

Stories that Sell

Send the video link to prospects, Tweet about it, and distribute it on social media video sharing sites. This week, two PowerPoint presentations came my way. My clients’ happy customers had actually presented these decks in live case studies (either in person or on a webinar). That’s about as good as it gets. Ask for permission upfront. Not true. The presenter adds that.

3 Tips for Finding Your Next Case Study Customer

Stories that Sell

Social media: LinkedIn, Facebook, Twitter. Several times a week, an appeal for funds from a charity (or alma mater) arrives in my mailbox or inbox. The same organizations contact me over and over. It’s annoying, but if they don’t ask for contributions, they usually don’t get them. That’s just how it works. We have too much going through our heads.

86,552 Views of a Single Case Study

Stories that Sell

Make it easy to share your content on social networking sites like Twitter. Include a Retweet button or other social media sharing icons. For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. Include them with product information.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. Fowler.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. The post Social Media Explained.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

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Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Let’s discuss. Yikes!

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

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Definitive Guide to Planning a New Content Initiative

dictates this answer, but if you’re starting something like a new email initiative, social channel. social channels and via email marketing, the cost of those conversions is much less. Check in on the trending hashtags on your social channels. On your social channels, look for posts that have received the most. traditional media industry. In that time, we’ve.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by  Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. Social media success takes time. Weak relational links.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%

The first step in social media marketing is not social media

grow - Practical Marketing Solutions

“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Sometimes the first step in social media marketing … is NOT social media! I had an email from a young guy recently.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists  spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic. Here we go. 1.

36 Sensational Social Media Stats and Facts

Webbiquity

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.

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Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

This was long before “influence marketing” was a thing and I called this new trend “social scoring.” There was no inherent SEO value in my original post — I had invented the term social scoring — so the web activity alone led the reporter to me. Every organization active on the social web needs at least one source of “rich content:”. Twitter?

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. huge part of social media is understanding your audience. Sort of.

25 Nuggets of Essential Social Media Wisdom

grow - Practical Marketing Solutions

So here are some perspectives on digital marketing, content creation, and social media that might connect with you in a helpful way. Maybe the most important social media measure isn’t ROI. Content fuels the social web. How do you find the time for social media?  We all have the same amount of time. Content fuels the social web. Or film.

There is no community on social media

grow - Practical Marketing Solutions

Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. Which leads me to this final point on the nature of social media community … 4.

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. Buffer. Edgar. DrumUp.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. And by the way, your social media initiative doesn’t start with a Facebookpage. Assess the company culture You might be wondering what the company culture has to do with social media success. What did I miss?