Stories that Sell

Trending Sources

5 Tips for Tweeting Your Customer Case Studies

Stories that Sell

In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87% of them choosing to do so on Twitter. customer case studies Customer success stories Using case studies in social media social media TwitterLet's look at a few examples.

The Small Marketer’s First Steps to a Customer Advocacy Effort

Stories that Sell

The new program didn’t disappoint: My client grew named customer case studies by 50%, customer participation in speaking engagements to 164% of goal, and customer participation in media interviews by 650%. Social media and web traffic stats make it easier to measure the impressions that advocacy content generated. What’s that, you might ask? Impressive.

FAQ 58

5 Trends in Customer Case Studies – An Interview with Projectline

Stories that Sell

I've followed the firm and gotten to know a few folks via social media the past few years. I asked about story length in light of Eccolo Media's survey indciating IT buyers want longer stories. A company may want to share customer evidence on social media sites, but their customers may not be there, or might be on one platform and not another. How about you?

Do Buyers Still Read Case Studies?

Stories that Sell

But a recently released survey from Eccolo Media backs me up. Eccolo Media surveyed more than 500 B2B technology buyers about the types of content they consume, when, and the value of it in their purchase decisions. This year''s Eccolo Media 2014 B2B Technology Content Survey Report revealed that more buyers prefer customer case studies in a written format than in other forms.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Survey Says…Case Studies Still Influential in B2B Tech Purchases

Stories that Sell

Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Social media sites. Oddly, just the option of sharing on social media gave the perception that the content was more worthwhile. We all work hard to create attractive content. Podcasts. Video. E-books.

Case Studies: When Measurable Results AREN’T Necessary

Stories that Sell

That's the headline on one of Twitter's new success stories , one of many about how the social media site has made a difference for people. "Chris Strouth tweeted "sh*t, I need a kidney" then got one." " Whoa, what? Twitter features a number of stories, but out of all of them, I needed to read that one - to know the rest of the story.

Why Companies Need to F-R-E-E Their Case Studies

Stories that Sell

The Social Media Factor. Finally, if you’re not sharing your customer stories on social media sites like Twitter and Facebook, you should be. It’s incongruent with the way social media sharing flows. Site visitors could read or download stories freely, without having to provide any information. The results were pretty shocking.

How, When and Where Buyers Want Case Studies

Stories that Sell

Yet, Eccolo Media is about as close as anyone gets. Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media. When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. It’s just really good stuff! Clearly, they want detailed stories.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Putting Social Media Theory into Practice – Learn from 171 Authors

Stories that Sell

The ideas of marketers Drew McLellan and Gavin Heaton led to a project with 100 bloggers from nine countries, and has now evolved to a third collaborative effort, a printed book with 171 authors all talking about putting online marketing and social media best practices into practice. Share: Tags: Uncategorized social media " The best part of Age of Conversation 3 ?

Customer Presented on Your Behalf? Do More with a Live Case Study

Stories that Sell

Send the video link to prospects, Tweet about it, and distribute it on social media video sharing sites. This week, two PowerPoint presentations came my way. My clients’ happy customers had actually presented these decks in live case studies (either in person or on a webinar). That’s about as good as it gets. Ask for permission upfront. Not true. The presenter adds that.

3 Tips for Finding Your Next Case Study Customer

Stories that Sell

Social media: LinkedIn, Facebook, Twitter. Several times a week, an appeal for funds from a charity (or alma mater) arrives in my mailbox or inbox. The same organizations contact me over and over. It’s annoying, but if they don’t ask for contributions, they usually don’t get them. That’s just how it works. We have too much going through our heads. E-mail.

86,552 Views of a Single Case Study

Stories that Sell

Make it easy to share your content on social networking sites like Twitter. Include a Retweet button or other social media sharing icons. For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. Include them with product information.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. Gen Xers are twice as likely to follow a brand on social as Baby Boomers are. YouTube is their second favorite social platform. By Brooke B.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.

Tools 90

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds. It is.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. The post Social Media Explained.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Employ Someone Who Knows Social Media, Not Just Your Business.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Can you please share what brought you to where you are now, a social media leader in the healthcare industry?

49
49

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

Stats 125

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. Social media success takes time. Weak relational links.

The Future of Social Media

B2B Marketing Insider

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. The post The Future of Social Media appeared first on Marketing Insider Group. Social MediaMany well-known […].

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

The first step in social media marketing is not social media

grow - Practical Marketing Solutions

“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Sometimes the first step in social media marketing … is NOT social media! I had an email from a young guy recently.

How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. There was a time, just a few years ago, that lead-gen efforts on social media were kinda … disappointing. It’s becoming pronounced, too.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. Fowler.

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. And by the way, your social media initiative doesn’t start with a Facebookpage. Assess the company culture You might be wondering what the company culture has to do with social media success. What did I miss?

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars. She is currently Senior Manager, Social Media Strategy at CVS Caremark. Jay_zo.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. S ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? They can surround themselves with people who can set up a social media account or create Facebook ads, for example.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. Of the F500 CEOs, not one has a presence on all 6 major social media platforms. WHY SHOULD I BE ON SOCIAL MEDIA?

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social Media Social Media Campaigns

25 Nuggets of Essential Social Media Wisdom

grow - Practical Marketing Solutions

So here are some perspectives on digital marketing, content creation, and social media that might connect with you in a helpful way. Maybe the most important social media measure isn’t ROI. Content fuels the social web. Social media marketing is about marketing , not social media. How do you find the time for social media?

There is no community on social media

grow - Practical Marketing Solutions

Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. Which leads me to this final point on the nature of social media community … 4.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. Look through other social media accounts. By Mark W. Schaefer.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.

ROI 88

Re-thinking social media engagement

grow - Practical Marketing Solutions

In this edition, I re-visit the idea of social media engagement and the notion about approaching it strategically. So whether you are an experienced community manager or somebody just starting out in the field, I think you’ll enjoy this entertaining take on social media engagement (with really cool slides from my art director Sarah Mason ).