| | | Stories that Sell | |  Social Media | 9 articles |
| Page 1 of 1 | Previous | Next | STORIES THAT SELL NOVEMBER 3, 2011  Case Studies: When Measurable Results AREN’T Necessary That's the headline on one of Twitter's new success stories , one of many about how the social media site has made a difference for people. "Chris Strouth tweeted "sh*t, I need a kidney" then got one." " Whoa, what? Twitter features a number of stories, but out of all of them, I needed to read that one - to know the rest of the story. | STORIES THAT SELL NOVEMBER 11, 2010  Why Companies Need to F-R-E-E Their Case Studies The Social Media Factor. Finally, if you’re not sharing your customer stories on social media sites like Twitter and Facebook, you should be. It’s incongruent with the way social media sharing flows. Site visitors could read or download stories freely, without having to provide any information. The results were pretty shocking. | | | | | |
| STORIES THAT SELL FEBRUARY 23, 2012  5 Trends in Customer Case Studies – An Interview with Projectline I've followed the firm and gotten to know a few folks via social media the past few years. asked about story length in light of Eccolo Media's survey indciating IT buyers want longer stories. company may want to share customer evidence on social media sites, but their customers may not be there, or might be on one platform and not another. How about you? | STORIES THAT SELL OCTOBER 13, 2011  Survey Says…Case Studies Still Influential in B2B Tech Purchases Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Social media sites. Oddly, just the option of sharing on social media gave the perception that the content was more worthwhile. We all work hard to create attractive content. Podcasts. Video. E-books. | STORIES THAT SELL OCTOBER 14, 2010 How, When and Where Buyers Want Case Studies Yet, Eccolo Media is about as close as anyone gets. Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media. When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. It’s just really good stuff! Clearly, they want detailed stories. | STORIES THAT SELL JUNE 22, 2010  86,552 Views of a Single Case Study Make it easy to share your content on social networking sites like Twitter. Include a Retweet button or other social media sharing icons. For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. Include them with product information. | | | | | | | |
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STORIES THAT SELL | THURSDAY, JUNE 24, 2010  3 Tips for Finding Your Next Case Study Customer
Social media: LinkedIn, Facebook, Twitter. Several times a week, an appeal for funds from a charity (or alma mater) arrives in my mailbox or inbox. The same organizations contact me over and over. It’s annoying, but if they don’t ask for contributions, they usually don’t get them. That’s just how it works. We have too much going through our heads. If you’re in an asking position, you have to be in the audience’s line of sight often if you hope to get a response. To start, make sure your wish list is current and specific. One-on-one meetings. MORE >> -
STORIES THAT SELL | FRIDAY, JUNE 4, 2010  Putting Social Media Theory into Practice – Learn from 171 Authors
The ideas of marketers Drew McLellan and Gavin Heaton led to a project with 100 bloggers from nine countries, and has now evolved to a third collaborative effort, a printed book with 171 authors all talking about putting online marketing and social media best practices into practice. Age of Conversation 3: It’s Time to Get Busy , now available on Amazon.com for $19.95, features 171 marketers sharing their insight on social media as a must-have in the modern marketing toolbox – a "who’s who of the world’s leading marketing bloggers." MORE >> -
STORIES THAT SELL | WEDNESDAY, JULY 21, 2010  Customer Presented on Your Behalf? Do More with a Live Case Study
Send the video link to prospects, Tweet about it, and distribute it on social media video sharing sites. This week, two PowerPoint presentations came my way. My clients’ happy customers had actually presented these decks in live case studies (either in person or on a webinar). How fantastic is that – a customer willing to talk to an audience about success with your products and services? That’s about as good as it gets. Smart marketing teams know the next step: Turn that live presentation into something that you can re-use again and again. Not true. Use it! MORE >>
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