end up squandering my best writing time (the morning) by spending it doing what I think I should be doing - all the Social Media stuff that's important to my success. Social Media is a pig. In his post, which has now become a book, he outlines a formula for managing Social Media during the work day. Listen, I know, I get it that Social Media is important. Through Social Media we can become known. Something has got to change. start everyday with the best of intentions. I'm a woman on a mission. But is it really? MORE >>

Welcome to the exciting worlds of content marketing and social media - all wrapped up into one bundle of bloggy joy that will require your nurturing attention for a long time to come. It's also a great way to get your feet wet in social media if you haven't already dived in. What tools will you use to track those statistics - google analytics, native platform tools, social media tools like twitter searches and trackbacks? Will that dialog extend into your other social outposts like twitter and LinkedIn? Social: Which other blogs complement yours? MORE >>

Read on for John's formula for success with social media. “So, how do we get started with social media?” Respondents also indicated that they avoid direct contact with vendors over social media. ” Following are three tips on how to impact purchasing decisions through social media. Use social media to amplify impact. Once you’ve created relevant, engaging content, use social media to amplify impact. Content should help, not sell. Take the business software industry for example. MORE >>

And you need to be Social Media savvy. In essence, from my chair located here in New Hampshire, I was going to do my best to reach a worldwide audience using Social Media tools. Jonathan also had prizes that could be won by using Social Media to promote the event. But if you can utilize your internet and Social Media connections and if you can target your specific audience convincing them that your book holds value, you might just get a proper shot at it. You’ll need to have a solid platform. She was interested. MORE >>

Her specialties include brand development, social media strategy, and content marketing. Does your marketing copy grip your readers, drawing them in and pulling them along; or does it send them into a semi-catatonic state more conducive to REM sleep than taking action on your offer? As a writer who makes her living as a content marketer (website copy, e-books, blogs, etc), but aspires to be the next J.K. Rowling, I’ve found that many of my fiction writing skills can be put to good use in the marcom world. Good business writing does not have to be staid and boring. MORE >>