Savvy B2B Marketing

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Hog-tieing Social Media

Savvy B2B Marketing

Then there's Linkedin, Google+ , comments on my blog, email, and by the time I'm ready to start my writing day, the morning hours have wasted away to literally nothing. I end up squandering my best writing time (the morning) by spending it doing what I think I should be doing - all the Social Media stuff that's important to my success. Social Media is a pig.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Read on for John's formula for success with social media. “So, how do we get started with social media?” Respondents also indicated that they avoid direct contact with vendors over social media. ” Following are three tips on how to impact purchasing decisions through social media. Use social media to amplify impact. Once you’ve created relevant, engaging content, use social media to amplify impact. Content should help, not sell. Take the business software industry for example.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Read on for the first in his multi-post series on how to succeed with social media marketing. My B2B marketing agency is often tasked with assessing the social media landscape for new clients and prospects. In some cases, the company is well on its way with a strategy and commitment to social media as an important part of its inbound marketing mix. Comment.

How Can We Perfect Social Media?

Savvy B2B Marketing

Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit). How can we perfect social media?" No perfect person, no perfect social network. How to perfect social media chernov View more presentations from Joe Chernov.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

I had the great privilege last week, at the inaugural DemandCon event, to share the stage with Kristie Wells , Founder and President Social Media Club, Chris Kovac , Director of Social Influence Nicholson Kovac and Mike O’Neil , The LinkedIn Rockstar for a panel discussion on Social Media. Blogging does not have to be a solo enterprise. Don’t do it!

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How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies. You lay out three sequential steps for the social media process: monitor, engage, and manage. Many companies fear that social media will lead to wasted productivity.

Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. One industry that’s been relatively slow to adopt social media, however, is manufacturing. Create a Blog to Tell Your Story.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

You've done your research, you've picked your poison(s) and you've hung out your social media shingle. But while examples and advice abound for B2C social media engagement (coupons and contests, anyone?), how do you get B2B customers engaged with your social media outlets? This is social networking - have some fun with it! FaceBook.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.

Savvy Speaks: Social Media Day 2011

Savvy B2B Marketing

Thursday, June 30 th is the second annual Social Media Day. ” In honor of Social Media Day 2011, the Savvy Sisters share some valuable lessons we have learned along the way in Social Media. My big aha moment was realizing that the more generous you are in social networks, the more you get in return. The most imporant thing about Social Media?

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Social Media Distribution – Social sharing buttons are a must for maximizing social visibility of your content and driving traffic. Content marketing isn’t easy.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

Socially enable” your content. Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. It's a nasty shock. • Pull.

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Be human. Your customers will thank you.

Savvy B2B Marketing

Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

Plus technology such as social media has opened up channels that better enable this interaction. 4. Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. Please outline those seven ways.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

However, the survey found that many content marketers have doubts about whether content marketing actually delivers measurable ROI, especially newer tactics such as social media, blogs and online videos. Or the investments, particularly those in new tactics like social media, are currently too high compared to the realized benefits. Engagement Quality. Direct Sales.

Savvy Week in Review: April 27

Savvy B2B Marketing

Are You Worthy of Social Media? Do you know how to earn engagement on social media? Want proof of social media ROI. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Happy reading & see you next week! Don't overcomplicate things.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

Leverage Social Media Sharing. Search engines now evaluate social signals associated with content as a factor in determining relevance. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online. Optimize Key Page Elements.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

What I didn’t understand as well was, for example, how the rise of social media and marketing automation affected a marketing manager’s day to day job. For my PR audience, I knew the rise of social media, the decline of the trade press and a tough economy put pressure on them to deliver more measurable results. Read on for inspiration! Learning Curve.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

learned more and got much more valuable information talking with real buyers who I found via social media. We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.”

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. newspapers, and heaven forbid—books! We love lists.

Savvy Speaks: Social Media Best Practices

Savvy B2B Marketing

Social media is here to stay - but how do you make sense out of all the available platforms? Don't bother diving into any social-media channels until you understand where your prospects and customers spend time. Then use "listening tools" like Google Alerts , Google Blog Search , Twitter Search , and Social Mention to get a sense of where relevant discussions are taking place. Once you've got that figured out, you can pinpoint the social-media channels that make the most sense for your organization. Stick with it. Stephanie.

Savvy Week in Review: March 30

Savvy B2B Marketing

50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Radian6 distills its eBook of the same name into 5 categories and 50 steps to help you produce content your social community is likely to share. Is Social Media Strategy Required or Redundant? Do you have a social media strategy? Happy Friday! Relax.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

Oh gods of marketing, social media, and E-mail forgive me. Chris Reimer of Rizzo Tees and Leslie Hughes of Punch Media have both blogged about similar experiences. In both cases, Chris Ott, Director of Social Media and Technology at Referral Key, responded to their posts either in the comments or via E-mail. Confession. unwittingly became a spammer. ” Ewww.

Could Pinterest Work for B2B?

Savvy B2B Marketing

With the recent glut of blog posts and articles about this up-start social network (including my own, "The point everyone's missing about Pinterest" ), you're probably wondering if the world really needed another conversation about Pinterest. Her specialties include brand development, social media strategy, and content marketing. Is your brand using it?

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Savvy Week in Review - June 1

Savvy B2B Marketing

Maybe using LESS social media is the path to online success by @skooloflife via @markwschaefer. If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. One thing you probably don't have is time to troll the web for tbe best posts out there. Happy weekend, everyone!

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

The development of multi-tiered messages and multi-touch strategies, such as those involving social media, direct mail, telemarketing, and events. How many different forms of media or different types of venues have you used to provide information to sellers? We're pleased to present this guest post by Jody Canavan, president of Launch International. Nurturing Sales.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

The idea of the marketing round is that all disciplines – meaning advertising, direct, search, social, PR, marketing, web, etc. Direct to the customer is usually things such as direct marketing, email marketing and (in some cases) social media. The groundswell is social media, brand ambassadors, and word-of-mouth. Social media. Media relations.

Savvy Wrap Up: July 29

Savvy B2B Marketing

Value Proposition: How to Use Social Media to Help Discover Why Customers Buy From You via @MktgExperiments. Interesting insights from a father's perspective about what's right and what's wrong with leveraging personalities in social ad campaigns. Social Media Feedback as Customer Prophecy by @markwschaefer. Tread lightly, brands.

4 Smart Ways to Repurpose Content

Savvy B2B Marketing

on your social media outlets. While your kids may turn their noses up at hand-me-downs, and your sweet significant other gives the thumbs down to left-over pot roast, there is a magical place where reusing, recycling and repurposing is a good thing. You guessed it – it’s in the B2B marketing world. But you have to be careful. Caveats noted, let’s get down to it.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global. important media topic of 2015. SOCIAL.

Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

After conducting years of research and using social media throughout the organization, analyzing trends, and the calling up on talent throughout the organization, it decided it was because globalization was putting constant pressure on efficiency, forcing companies into permanent cost-cutting mode, IBM came up with “Smarter Planet” to encapsulate those trends.

Savvy Week in Review - June 17

Savvy B2B Marketing

Five Reasons the Intern Shouldn't Run Social Media by @hanelly via @spinsucks. School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week. And if you're a Dad in the US, enjoy your Father's Day weekend! The Problem with Content Marketing [infographic] by @juntajoe.

Savvy Speaks: Favorite Social Media Tools

Savvy B2B Marketing

While engagement on social networks can be worth its weight in gold, managing all your connections and activities can be a overwhelming and a time drain. want to keep on top of my social media channels and conversations, but I don’t want to be checking Twitter and LinkedIn all the time, either. What's your favorite social media tool Stephanie. HootSuite.

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The 7 Cs of Twitter Success

Savvy B2B Marketing

Not sure how to get started with Twitter, what to focus on, how to find the time to keep up with tweeting, or how to effectively tap into this social media tool? Follow these seven principles to get started on the right path. 1. Create a Strategy – Before jumping on the bandwagon, define what it is you’re hoping to achieve by being on Twitter.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.