Sales Prospecting Perspectives

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The Modern Marketing Challenge: Juggling Social Media Control vs Autonomy

Sales Prospecting Perspectives

If there is anything that the NYPD and US Airways social media disasters have taught us in the world of sales (and business for that matter), it’s that you’ve got to do a far better job of organizing messaging than ever before. As organizations start to experiment and dabble in social selling, the challenge is control vs. autonomy. The Fine Line. The Liability Factor.

Integrating Social Media Listening Into The Sales Process

Sales Prospecting Perspectives

That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online. Steps to Social Listening in the Sales Process. Shares, likes, and follows are social media currency , and it does not go unnoticed. Bonus tip?

Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]

Sales Prospecting Perspectives

What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future. Follow him on Twitter

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How to Use Social Selling for Pre-Call Research in B2B Inside Sales

Sales Prospecting Perspectives

What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. To me, social selling for B2B inside sales is using your resources to your advantage.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Social Media Lead Generation: Easy As 1,2,3?

Sales Prospecting Perspectives

Through the rise of Social Media though, more intelligence is available to today’s marketer, so how can you leverage Social Media and turn it into a lead generation machine? Whether you are using the Linkedin Signal feature or looking for decision makers/appropriate contacts to dial into, Linkedin has proven to be the number one social site for B2B prospecting. They cover all of the terms you would need to know and discuss proper strategies to incorporate social selling into your lead generation machine. At least, not at first glance.

5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions

Sales Prospecting Perspectives

This is the process which enables a marketing team to leverage their employees to share information and content through their social networks. By empowering their employees to become more active on social media by sharing relevant information and insights, the employees can start laying the foundation to become the thought leaders of the future. Jay Gaines. Amanda Maksymiw.

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4 Tips to Organize Your Content Marketing and Social Media Efforts

Sales Prospecting Perspectives

There is an overwhelming amount of new marketing content online every day, whether it be delivered on a blog, social media, an infographic, in a newsletter, etc. take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Social.

Businesses, Don't Become a Social Media Pariah!

Sales Prospecting Perspectives

I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. As you dive deeper into these social communities and you find people who like the same things you like, you start to discover new interests that you possibly didn’t know about before and new techniques you never knew could be applied to inside sales. Hopefully, you will take my advice, so your business can succeed on social media.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

smart’ television -- cable vs. streaming media like Netflix or. on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. and value. content.

Obscurity: The Biggest Challenge in Sales

Sales Prospecting Perspectives

They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. This doesn’t mean that you don’t have to pick up the phone to prospect, it just means that social is going to be another tool you’ll need in your sales tool belt. Obscurity is your biggest problem. Ideas are Powerful. Everything begins with an idea.

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4 Ways to Use Data to Determine the Best Time to Cold Call

Sales Prospecting Perspectives

However, if that same person is posting on social media about house hunting, searching for houses, and sending off other signals that they are involved in the house hunting discussion, that information, paired with the fact that they got a raise, is a very strong signal that this person is in the market for a house. Call when there’s a fit. Not necessarily true.

How to Leverage Your Twitter Profile for Social Selling

Sales Prospecting Perspectives

160 characters is all the social network affords users for their profile descriptions. For sales development reps seeking to dive into social selling, this is both a blessing and a curse. Here are some tips to help you juice the most social selling value out of your Twitter bio: 1) Write your positioning statement. Social Selling Twitter is all about clarity and brevity.

The Big List of Inside Sales Messaging Statistics

Sales Prospecting Perspectives

Are you constantly training them on new social selling techniques? On top of that, social media messaging is a whole new arena sales professionals must tap into. Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Reps who use social selling are 50% more likely to meet or exceed their sales quota. and 5 p.m.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

Rapportive is a Gmail plugin that gives a quick overview of your email recipients and prospects - including their picture, email, location, job title, and social networks, as well as any previous email interactions you’ve had with them. Rapportive also shows the recipient’s most recent activity on social network sites, which could help you add value to a conversation they already started.

Sales Prospecting Perspectives' Top 10 Blog Posts in 2014

Sales Prospecting Perspectives

Writing better emails has been at the forefront of sales professionals’ minds this year, especially combined with voicemail and social selling. We shared the section we thought would be most interesting to sales managers - reporting metrics - and were met with a smattering of responses on social media and inbound links from other websites. Happy December 31, everyone!

Supercharge Your Sales and Marketing Vocabulary

Sales Prospecting Perspectives

Whether you want your prospect to sign up for a free trial of your product, subscribe to a monthly newsletter or follow your social media accounts, it boils down to the weight of your words. Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. But have you identified these words? What''s in it for me?"

Timeliness Matters: 3 Ways to Stay Ahead in Sales

Sales Prospecting Perspectives

She is responsible for setting and managing Lattice''s content marketing and social media strategies including creating, producing, and publishing engaging content Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. One hour. Here are a few ideas to help sales reps get ahead of the clock.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

Why Traditional Lead Qualification Filters Are No Longer Enough

Sales Prospecting Perspectives

To the modern sales rep, social media are an imperative advantage. Firmographic Data vs. Social Data. Both these reps–and many like them–have figured out that social media isn’t just for reaching out to prospects; it’s equally effective at finding them. Implementing Social Filters into Your Sales & Marketing Strategy. You can find her on Google + !

Social Media in 2013: Great, Another Year Of This Crap!

Sales Prospecting Perspectives

Forgive me for a few paragraphs as I feel the need to get a few things off my chest in regards to Social Media. understand the benefits of using Social Media for business and I understand some of the flaws. What I don’t understand is how marketers and sales professionals are using Social Media as an excuse to be lazy. And when did Social Media develop so many different cliques? Most of all though, I’m sorry that Social Media gave so many people an excuse to be lazy and not do their jobs properly.

3 Inside Sales Management Tips For Maximizing Teleprospecting Lists

Sales Prospecting Perspectives

Social media outlets like LinkedIn are most likely to reflect those changes as they are managed by the individual themselves. Oh lists…lists are great! Lists keep teleprospectors and inside sales reps busy and within those lists hold the potential for qualified opportunities and sales pipeline. Getting a fresh new list can feel like Christmas to a teleprospector.

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How to Launch Fresh, Fun and Fantastic Sales Training for Millennials

Sales Prospecting Perspectives

The study advised introducing more variety when teaching Millennials, incorporating videos, social media, television, and other sources that allow Millennials to spread their attention around. Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. The challenge of ramping them up and transferring knowledge is big.

Content Strategy for Marketing

pushing products through mass media has been upended, as consumers, empowered by information, are demanding. SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. your reputation, earned media, sales or sales leads, and. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content.

15 Sales Hacks You Should Know From Past Sales Hacker Events

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. Use public information on social media networks like Linkedin and Twitter, or an app like GageIn, to find triggers that allow you to reach out using valid information at precisely the right time. Max Altschuler currently runs two media companies.

The A to Z of Inside Sales Training [Infographic]

Sales Prospecting Perspectives

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. With inside sales training tactics advancing every day, it’s important for managers to stay up to date on the latest training news. Happy training!

Needs-Based Marketing for Executive Buyers Today

Sales Prospecting Perspectives

By understanding the topics or conversations in which this company is involved including news, blogs, social media, and other sources, you can paint a comprehensive picture for that executive about the company position in the market. Cari has over 15 years of Marketing Communications experience and has spent the last 3 years focusing on the ever-evolving world of social media.

Sales Prospecting In The New Year With A Data Scientist

Sales Prospecting Perspectives

She is responsible for setting and managing Lattice''s content marketing and social media strategies including creating, producing, and publishing engaging content Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. And sadly, less than two-thirds are making quota. The Magic Formula for Email Success.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%

Marketing and Selling: Two Sides of the Same Coin

Sales Prospecting Perspectives

The answer is that with the rise in social media marketing, companies and prospects form relationships with potential vendors well in advance of the time they enter the formal sales funnel. It’s also important for inside sales reps to have a social media presence. How can such opposite viewpoints exist in the same universe?

B2B Social Selling: Sales Megaphones or Conversation Drivers?

Sales Prospecting Perspectives

Over the past year, social selling has become one of the hottest topics. When combined with outbound prospecting, social selling can be a powerful selling method. However, don''t be fooled by the phrase "social selling." It is not a vehicle to get your sales pitch out into the world; that would completely shut you down. Also, try not to take long social vacations.

The End Game: How to Create Opportunities Early In Inside Sales

Sales Prospecting Perspectives

LinkedIn is a professional social network filled to the brim with contacts who may need your product/service. Establish your social presence. In their research, B2B prospects may find you are a respectful thought leader on the social media they visit most. With a family background in sales, it’s no wonder I love competition, organization, and numbers. Be resourceful!

How to Balance 3 Teleprospecting Techniques To Manage Your Lists

Sales Prospecting Perspectives

Social selling is time-consuming, and it cuts out the ability to speak to prospects for a lengthy amount of time about their pains and needs, but it could lead to stronger opportunities. You may find that your team has more activity from the smile and dial method, but without some social intelligence behind these calls, those leads could be dead ends. Mass email marketing.

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Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.

3 Sales Tools That Are Changing the Way Salespeople Do Business

Sales Prospecting Perspectives

Social Media. There is no way to overstate how important social media tools are in developing, maintaining, and growing relationships with customers, prospects, colleagues and competitors. One of the challenges with social media is that it moves quickly, and keeping up can be a chore in itself. Lightweight CRM. Follow him on Twitter.