Social Media is breaking in a new era of real-time intelligence and it has become imperative for businesses and employees to have a social media presence and awareness. My introduction to the impact social media can have on a company came from David Meerman Scott’s “Real Time Marketing and PR” David provides multiple case studies of how organizations, by responding in real time and utilizing social media channels, can react instantly to consumer concerns, capitalize on recent trends, and even create new ideas/products/opportunities. MORE >>

Social media outlets like LinkedIn are most likely to reflect those changes as they are managed by the individual themselves. Oh lists…lists are great! Lists keep teleprospectors and inside sales reps busy and within those lists hold the potential for qualified opportunities and sales pipeline. Getting a fresh new list can feel like Christmas to a teleprospector. On the other hand, sometimes the size of a new list (3000-5000+) can seem like a daunting amount of data to deal with, like finding a needle in a haystack. The guide also mentions starting with a clean slate. MORE >>

Insure your content strategy is supported by a solid Inbound marketing program and Social media strategy. Social Media outlets are an excellent way to get your stellar content in front of the appropriate audiences, which, in turn will fuel your inbound marketing efforts. Without a strong social reach, you will limit the exposure of your content to your target audience. Many organizations use Social Media incorrectly, thinking they can use these platforms like a megaphone, pushing out only their content in a stream filled with one-sided conversations. MORE >>

Social Media – Social Media and Social Networking continue to grow at an alarming rate and has become a valuable tool for an inside sales reps arsenal. Social selling, or Sales 2.0, Remember the key to social media is it needs to be a two way conversation and you must stay engaged on the social networks. With the major holiday months upon us, this can be a difficult time for inside sales professionals. is becoming the next trend in sales, replacing transactional selling as the concept of the times. MORE >>

Some of the highlights from yesterday's webinar: Scott Miller introduced many of the attendees to Social123, a social lead generation company, and the power of leveraging social intelligence from Facebook, Twitter and Linkedin to fill the top of your funnel. 82% of Social Media Website traffic and Leads come from Twitter- Optify. Social Media data is generally going to be the most accurate data available. Micro Marketing=Social Selling at the independent sales professional level. Build massive databases to talk to specific buyer personas. MORE >>