Sales Prospecting Perspectives

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The Modern Marketing Challenge: Juggling Social Media Control vs Autonomy

Sales Prospecting Perspectives

If there is anything that the NYPD and US Airways social media disasters have taught us in the world of sales (and business for that matter), it’s that you’ve got to do a far better job of organizing messaging than ever before. As organizations start to experiment and dabble in social selling, the challenge is control vs. autonomy. The Fine Line. The Liability Factor.

Integrating Social Media Listening Into The Sales Process

Sales Prospecting Perspectives

That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online. Steps to Social Listening in the Sales Process. Shares, likes, and follows are social media currency , and it does not go unnoticed. Bonus tip?

4 Tips to Organize Your Content Marketing and Social Media Efforts

Sales Prospecting Perspectives

There is an overwhelming amount of new marketing content online every day, whether it be delivered on a blog, social media, an infographic, in a newsletter, etc. take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Social.

Businesses, Don't Become a Social Media Pariah!

Sales Prospecting Perspectives

I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. As you dive deeper into these social communities and you find people who like the same things you like, you start to discover new interests that you possibly didn’t know about before and new techniques you never knew could be applied to inside sales. Hopefully, you will take my advice, so your business can succeed on social media.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

How to Leverage Your Twitter Profile for Social Selling

Sales Prospecting Perspectives

160 characters is all the social network affords users for their profile descriptions. For sales development reps seeking to dive into social selling, this is both a blessing and a curse. Here are some tips to help you juice the most social selling value out of your Twitter bio: 1) Write your positioning statement. Social Selling Twitter is all about clarity and brevity.

The Big List of Inside Sales Messaging Statistics

Sales Prospecting Perspectives

Are you constantly training them on new social selling techniques? On top of that, social media messaging is a whole new arena sales professionals must tap into. Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Reps who use social selling are 50% more likely to meet or exceed their sales quota. and 5 p.m.

4 Ways to Use Data to Determine the Best Time to Cold Call

Sales Prospecting Perspectives

However, if that same person is posting on social media about house hunting, searching for houses, and sending off other signals that they are involved in the house hunting discussion, that information, paired with the fact that they got a raise, is a very strong signal that this person is in the market for a house. Call when there’s a fit. Not necessarily true.

Sales Prospecting Perspectives' Top 10 Blog Posts in 2014

Sales Prospecting Perspectives

Writing better emails has been at the forefront of sales professionals’ minds this year, especially combined with voicemail and social selling. We shared the section we thought would be most interesting to sales managers - reporting metrics - and were met with a smattering of responses on social media and inbound links from other websites. Happy December 31, everyone!

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]

Sales Prospecting Perspectives

What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future. Follow him on Twitter

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The A to Z of Inside Sales Training [Infographic]

Sales Prospecting Perspectives

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. With inside sales training tactics advancing every day, it’s important for managers to stay up to date on the latest training news. Happy training!

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

Rapportive is a Gmail plugin that gives a quick overview of your email recipients and prospects - including their picture, email, location, job title, and social networks, as well as any previous email interactions you’ve had with them. Rapportive also shows the recipient’s most recent activity on social network sites, which could help you add value to a conversation they already started.

Obscurity: The Biggest Challenge in Sales

Sales Prospecting Perspectives

They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. This doesn’t mean that you don’t have to pick up the phone to prospect, it just means that social is going to be another tool you’ll need in your sales tool belt. Obscurity is your biggest problem. Ideas are Powerful. Everything begins with an idea.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Timeliness Matters: 3 Ways to Stay Ahead in Sales

Sales Prospecting Perspectives

She is responsible for setting and managing Lattice''s content marketing and social media strategies including creating, producing, and publishing engaging content Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. One hour. Here are a few ideas to help sales reps get ahead of the clock.

A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14

Sales Prospecting Perspectives

Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? Their biggest emphasis? Then answer.

How to Balance 3 Teleprospecting Techniques To Manage Your Lists

Sales Prospecting Perspectives

Social selling is time-consuming, and it cuts out the ability to speak to prospects for a lengthy amount of time about their pains and needs, but it could lead to stronger opportunities. You may find that your team has more activity from the smile and dial method, but without some social intelligence behind these calls, those leads could be dead ends. Mass email marketing.

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Businesses, Don't Become Social Media Pariahs!

Sales Prospecting Perspectives

I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. As you dive deeper into these social communities and you find people who like the same things you like, you start to discover new interests that you possibly didn’t know about before and new techniques you never knew could be applied to inside sales. Hopefully, you will take my advice, so your business can succeed on social media.

Why This Cold Sales Email Template Works So Well

Sales Prospecting Perspectives

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. What if I told you the secret to getting cold prospects to always open and even act on your sales emails? Here it is: There is no secret.

Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates

Sales Prospecting Perspectives

Have a few templates for different stages in the buying cycle, and show you care by doing research about each specific contact on social and company channels. Here are a few sales voicemail templates you can use today to pique your prospects’ interests: The Social Selling Template. Then, mention a social or blog post, showing that you’ve done some extra research on the contact.

Marketing and Selling: Two Sides of the Same Coin

Sales Prospecting Perspectives

The answer is that with the rise in social media marketing, companies and prospects form relationships with potential vendors well in advance of the time they enter the formal sales funnel. It’s also important for inside sales reps to have a social media presence. How can such opposite viewpoints exist in the same universe?

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Needs-Based Marketing for Executive Buyers Today

Sales Prospecting Perspectives

By understanding the topics or conversations in which this company is involved including news, blogs, social media, and other sources, you can paint a comprehensive picture for that executive about the company position in the market. Cari has over 15 years of Marketing Communications experience and has spent the last 3 years focusing on the ever-evolving world of social media.

My 4-Step Process to Marketing Research for Content Creation

Sales Prospecting Perspectives

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. If you’re a content marketer, you know how important it is to produce interesting and relevant content. The problem? Read her articles here.

How Marketing Can Collaborate with Sales to Create Engaging Content

Sales Prospecting Perspectives

Be sure to encourage salespeople to create their own kinds of content as well: they can do things like reaching out to customers on social media or writing guests posts on relevant blogs. She''s also a writer and contributor to Social Media Today, Business2Community, Salon, ThinkProgress and NewsCred But that''s much easier said than done. Let sales take the lead.

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How to Launch Fresh, Fun and Fantastic Sales Training for Millennials

Sales Prospecting Perspectives

The study advised introducing more variety when teaching Millennials, incorporating videos, social media, television, and other sources that allow Millennials to spread their attention around. Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. The challenge of ramping them up and transferring knowledge is big.

The End Game: How to Create Opportunities Early In Inside Sales

Sales Prospecting Perspectives

LinkedIn is a professional social network filled to the brim with contacts who may need your product/service. Establish your social presence. In their research, B2B prospects may find you are a respectful thought leader on the social media they visit most. With a family background in sales, it’s no wonder I love competition, organization, and numbers. Be resourceful!

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4 Communication Tips for Ramping Up a New Inside Sales Client

Sales Prospecting Perspectives

Patrice is an avid member of AG''s social media team. Ramping up on a new project can be stressful for business development and inside sales reps. There are many different marketing materials they need to read, and processes they need to understand, before they’re able to start prospecting. Training is rigorous and ongoing. Actively Listen. Ask Questions. Share thoughts. Be patient.

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Why Traditional Lead Qualification Filters Are No Longer Enough

Sales Prospecting Perspectives

To the modern sales rep, social media are an imperative advantage. Firmographic Data vs. Social Data. Both these reps–and many like them–have figured out that social media isn’t just for reaching out to prospects; it’s equally effective at finding them. Implementing Social Filters into Your Sales & Marketing Strategy. You can find her on Google + !

3 Sales Tools That Are Changing the Way Salespeople Do Business

Sales Prospecting Perspectives

Social Media. There is no way to overstate how important social media tools are in developing, maintaining, and growing relationships with customers, prospects, colleagues and competitors. One of the challenges with social media is that it moves quickly, and keeping up can be a chore in itself. Lightweight CRM. Follow him on Twitter.

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B2B Social Selling: Sales Megaphones or Conversation Drivers?

Sales Prospecting Perspectives

Over the past year, social selling has become one of the hottest topics. When combined with outbound prospecting, social selling can be a powerful selling method. However, don''t be fooled by the phrase "social selling." It is not a vehicle to get your sales pitch out into the world; that would completely shut you down. Also, try not to take long social vacations.

Social Media Lead Generation: Easy As 1,2,3?

Sales Prospecting Perspectives

Through the rise of Social Media though, more intelligence is available to today’s marketer, so how can you leverage Social Media and turn it into a lead generation machine? Whether you are using the Linkedin Signal feature or looking for decision makers/appropriate contacts to dial into, Linkedin has proven to be the number one social site for B2B prospecting. They cover all of the terms you would need to know and discuss proper strategies to incorporate social selling into your lead generation machine. At least, not at first glance.

How to Use Three Types of Data to Drive B2B Sales

Sales Prospecting Perspectives

Data from diffeent social media outlets, industry trends, economic trends, transactions to videos, text documents, audio file are all outlets where Big Data can be aggregated. Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. Lists and data go hand in hand.

Sales Prospecting In The New Year With A Data Scientist

Sales Prospecting Perspectives

She is responsible for setting and managing Lattice''s content marketing and social media strategies including creating, producing, and publishing engaging content Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. And sadly, less than two-thirds are making quota. The Magic Formula for Email Success.

Cold Case: Finding the Right Contact in Inside Sales

Sales Prospecting Perspectives

Social Media. Having the know-how to find the right contact could be one of the most underrated functions of the prospecting process. This ability separates someone who is average and someone who excels. It sounds easy enough until you actually sit down and try calling into a company like Microsoft or IBM to see who handles some niche area of technology operations. Follow the Trail.

4 Blogging Best Practices for B2B SaaS Start-Up Companies

Sales Prospecting Perspectives

Share on prominent B2B social media sites. As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. I follow a few key topics on Quora , and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. Good luck!

How Trade Shows Can Impact Inside Sales Reps’ Sales Skills

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a post from Evan O''Toole , a Business Development Representative and social media team member at AG Salesworks. The power of face-to-face interaction in sales should never be undermined. Getting in-person experience early on is invaluable. What better opportunity to do so than at trade shows? Public Speaking. Competition.

How to Develop a Comprehensive B2B Marketing Strategy

Sales Prospecting Perspectives

All of this content would be shared over the appropriate social media channels and thus its success would assume a reasonable amount of social reach (which I define as the number of followers on all the relevant social communities a company has). It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April. Market the marketing strategy.

How to Become a Thought Leader In Your Industry

Sales Prospecting Perspectives

Or savvy social skills? Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. Maintain your social media presence. The key word here is novel.