Sales Prospecting Perspectives

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The Modern Marketing Challenge: Juggling Social Media Control vs Autonomy

Sales Prospecting Perspectives

If there is anything that the NYPD and US Airways social media disasters have taught us in the world of sales (and business for that matter), it’s that you’ve got to do a far better job of organizing messaging than ever before. As organizations start to experiment and dabble in social selling, the challenge is control vs. autonomy. The Fine Line. The Liability Factor.

Integrating Social Media Listening Into The Sales Process

Sales Prospecting Perspectives

That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online. Steps to Social Listening in the Sales Process. Shares, likes, and follows are social media currency , and it does not go unnoticed. Bonus tip?

4 Tips to Organize Your Content Marketing and Social Media Efforts

Sales Prospecting Perspectives

There is an overwhelming amount of new marketing content online every day, whether it be delivered on a blog, social media, an infographic, in a newsletter, etc. take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Social.

How to Use Social Selling for Pre-Call Research in B2B Inside Sales

Sales Prospecting Perspectives

What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. To me, social selling for B2B inside sales is using your resources to your advantage.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]

Sales Prospecting Perspectives

What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future. Follow him on Twitter

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6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

Rapportive is a Gmail plugin that gives a quick overview of your email recipients and prospects - including their picture, email, location, job title, and social networks, as well as any previous email interactions you’ve had with them. Rapportive also shows the recipient’s most recent activity on social network sites, which could help you add value to a conversation they already started.

Obscurity: The Biggest Challenge in Sales

Sales Prospecting Perspectives

They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. This doesn’t mean that you don’t have to pick up the phone to prospect, it just means that social is going to be another tool you’ll need in your sales tool belt. Obscurity is your biggest problem. Ideas are Powerful. Everything begins with an idea.

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Timeliness Matters: 3 Ways to Stay Ahead in Sales

Sales Prospecting Perspectives

She is responsible for setting and managing Lattice''s content marketing and social media strategies including creating, producing, and publishing engaging content Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. One hour. Here are a few ideas to help sales reps get ahead of the clock.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14

Sales Prospecting Perspectives

Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? Their biggest emphasis? Then answer.

Businesses, Don't Become Social Media Pariahs!

Sales Prospecting Perspectives

I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. As you dive deeper into these social communities and you find people who like the same things you like, you start to discover new interests that you possibly didn’t know about before and new techniques you never knew could be applied to inside sales. Hopefully, you will take my advice, so your business can succeed on social media.

Why This Cold Sales Email Template Works So Well

Sales Prospecting Perspectives

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. What if I told you the secret to getting cold prospects to always open and even act on your sales emails? Here it is: There is no secret.

My 4-Step Process to Marketing Research for Content Creation

Sales Prospecting Perspectives

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. If you’re a content marketer, you know how important it is to produce interesting and relevant content. The problem? Read her articles here.

Needs-Based Marketing for Executive Buyers Today

Sales Prospecting Perspectives

By understanding the topics or conversations in which this company is involved including news, blogs, social media, and other sources, you can paint a comprehensive picture for that executive about the company position in the market. Cari has over 15 years of Marketing Communications experience and has spent the last 3 years focusing on the ever-evolving world of social media.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

How Marketing Can Collaborate with Sales to Create Engaging Content

Sales Prospecting Perspectives

Be sure to encourage salespeople to create their own kinds of content as well: they can do things like reaching out to customers on social media or writing guests posts on relevant blogs. She''s also a writer and contributor to Social Media Today, Business2Community, Salon, ThinkProgress and NewsCred But that''s much easier said than done. Let sales take the lead.

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4 Communication Tips for Ramping Up a New Inside Sales Client

Sales Prospecting Perspectives

Patrice is an avid member of AG''s social media team. Ramping up on a new project can be stressful for business development and inside sales reps. There are many different marketing materials they need to read, and processes they need to understand, before they’re able to start prospecting. Training is rigorous and ongoing. Actively Listen. Ask Questions. Share thoughts. Be patient.

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Why Traditional Lead Qualification Filters Are No Longer Enough

Sales Prospecting Perspectives

To the modern sales rep, social media are an imperative advantage. Firmographic Data vs. Social Data. Both these reps–and many like them–have figured out that social media isn’t just for reaching out to prospects; it’s equally effective at finding them. Implementing Social Filters into Your Sales & Marketing Strategy. You can find her on Google + !

B2B Social Selling: Sales Megaphones or Conversation Drivers?

Sales Prospecting Perspectives

Over the past year, social selling has become one of the hottest topics. When combined with outbound prospecting, social selling can be a powerful selling method. However, don''t be fooled by the phrase "social selling." It is not a vehicle to get your sales pitch out into the world; that would completely shut you down. Also, try not to take long social vacations.

Social Media Lead Generation: Easy As 1,2,3?

Sales Prospecting Perspectives

Through the rise of Social Media though, more intelligence is available to today’s marketer, so how can you leverage Social Media and turn it into a lead generation machine? Whether you are using the Linkedin Signal feature or looking for decision makers/appropriate contacts to dial into, Linkedin has proven to be the number one social site for B2B prospecting. They cover all of the terms you would need to know and discuss proper strategies to incorporate social selling into your lead generation machine. At least, not at first glance.

Cold Case: Finding the Right Contact in Inside Sales

Sales Prospecting Perspectives

Social Media. Having the know-how to find the right contact could be one of the most underrated functions of the prospecting process. This ability separates someone who is average and someone who excels. It sounds easy enough until you actually sit down and try calling into a company like Microsoft or IBM to see who handles some niche area of technology operations. Follow the Trail.

4 Blogging Best Practices for B2B SaaS Start-Up Companies

Sales Prospecting Perspectives

Share on prominent B2B social media sites. As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. I follow a few key topics on Quora , and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. Good luck!

How to Develop a Comprehensive B2B Marketing Strategy

Sales Prospecting Perspectives

All of this content would be shared over the appropriate social media channels and thus its success would assume a reasonable amount of social reach (which I define as the number of followers on all the relevant social communities a company has). It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April. Market the marketing strategy.

How to Become a Thought Leader In Your Industry

Sales Prospecting Perspectives

Or savvy social skills? Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. Maintain your social media presence. The key word here is novel.

7 Tips For Social Media Optimization

Sales Prospecting Perspectives

Social Media Optimization (SMO) refers to using social media outlets to increase awareness about your brand/product and increase web traffic. As these other departments start to realize how to effectively utilize social media channels, SMO is taking a bigger focus within organizations. So what can you do to make sure your website and social media strategies are having the best impact on your business? Allow employees to share job openings on their Social Sites- Recruiting on social sites has become very main stream.

Supercharge Your Sales and Marketing Vocabulary

Sales Prospecting Perspectives

Whether you want your prospect to sign up for a free trial of your product, subscribe to a monthly newsletter or follow your social media accounts, it boils down to the weight of your words. Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. But have you identified these words? What''s in it for me?"

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5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions

Sales Prospecting Perspectives

This is the process which enables a marketing team to leverage their employees to share information and content through their social networks. By empowering their employees to become more active on social media by sharing relevant information and insights, the employees can start laying the foundation to become the thought leaders of the future. Jay Gaines. Amanda Maksymiw.

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#ProspectingChat: Sales Training with Josiane Feigon!

Sales Prospecting Perspectives

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. Today, we will be hosting this month''s #ProspectingChat on AG Saleswork''s Twitter account. Here are today’s questions. Read her articles here.

Be Conscious of Your Personal Online Presence in Inside Sales

Sales Prospecting Perspectives

In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence. Conveying this through digital and social media is a useful way to enhance that notion. Read our newest guide, How to Use Social Media for B2B Sales and let us know what you think

Connecting The Dots: Unify Your B2B Organization for Maximum Growth

Sales Prospecting Perspectives

Quality B2B marketing campaigns require one voice from the whole team across all platforms, from social media and customer service to email marketing. Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. Branding For Unity. The Marketing Department Is Your Biggest Ally. Dave Landry Jr.

Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014

Sales Prospecting Perspectives

Social Selling: How to Use Social Media for B2B Sales is available now for free. Social selling can complement your pre-existing sales efforts and result in more contacts, leads, and even closed sales. This infographic by Introhive is an overview of B2B marketing and social selling , with social media strategies to build brand awareness for your business.

The Telephone Should Not Be the Black Sheep of Your Sales Strategy

Sales Prospecting Perspectives

However, do you close every sale via email or a social channel? So many sites and thought leaders are speaking abound inbound sales and marketing tactics and the importance of social media. If you''re in a sales or marketing role, I''m sure you hear about inbound sales and marketing a lot. Ou t with the old and in with the new; after all, a ll the cool kids are doing it.

Why Modern Marketers Fail at Big Data

Sales Prospecting Perspectives

The media received his stance with outrage and criticism. They also track volume and content of social media conversation. Now let’s look at a brand that does count social statistics in their data analysis. million (a 30% discount from the game time going rate, and also the rate Esurance saves customers on insurance) they saved in media spend to a lucky viewer who tweeted #esurancesave30. (and how to stop failure from happening). You can find her on Google + ! businesses each day. Online search traffic for big data has surged in the last couple of years.

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4 Ways to Use Data to Determine the Best Time to Cold Call

Sales Prospecting Perspectives

However, if that same person is posting on social media about house hunting, searching for houses, and sending off other signals that they are involved in the house hunting discussion, that information, paired with the fact that they got a raise, is a very strong signal that this person is in the market for a house. Call when there’s a fit. Not necessarily true.

Your Social Selling Strategy: Go The Extra Mile

Sales Prospecting Perspectives

came away thinking about two things: the inside sales role is truly evolving and many organizations realize they should have a social selling strategy, but most don’t realize how to do it or what to do with it. I had the pleasure of listening to multiple social selling strategies and was impressed with how some of our nation’s larger companies were piloting new social selling programs. When it comes to social selling, it shouldn’t be thought as being different than any other “live” or face-to-face selling scenario; it’s still about building a relationship.

6 Tips for Executives to Align Sales and Marketing Teams

Sales Prospecting Perspectives

Sales should also work with marketing by working to generate leads through developing their own personal brand on social media sites such as LinkedIn. Marketing can also sit in on sales calls, and sales can watch a social media campaign, so that everyone is part of and understands the entire process. It’s no secret that sales and marketing teams sometimes don’t get along. One department blames the other, backstabbing business politics ensue, and then your office is full of frowning faces and sneering comments. But that doesn’t have to be the case! Use the same tools.

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Social Selling Tips For Insides Sales Reps From The Dunphy Family

Sales Prospecting Perspectives

Today, you can learn a lot about a person without ever meeting them, simply by checking out their various social media accounts. If you looked me up on Twitter you would learn that I am a Business Development Rep at AG, I love social media, and I also love television, particularly sitcoms. I am not using the word love lightly here, I seriously LOVE sitcoms. Individuals and businesses are sharing more and more on social media and inside sales reps should be taking advantage of this to help connect with prospective customers. Classic!

Businesses, Don't Become a Social Media Pariah!

Sales Prospecting Perspectives

I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. As you dive deeper into these social communities and you find people who like the same things you like, you start to discover new interests that you possibly didn’t know about before and new techniques you never knew could be applied to inside sales. Hopefully, you will take my advice, so your business can succeed on social media.

LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting

Sales Prospecting Perspectives

Salesloft also uses a ranking system to help you evaluate the likeliness that your prospect will buy based upon growth by employee hiring rates, various market “spends,” and lastly by social media influence trajectory. This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. The Marriage Between LinkedIn and SalesLoft. Tip #3: Make Fewer Cold Calls.