| | | Sales Lead Insights | |  Social Media | 17 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD INSIGHTS JUNE 9, 2010 Managing B2B Leads for Sales Success – 30 minute webinar on June 10 at 11:00 am PST How does social media fit into lead generation? Drive revenue for your organization by fully leveraging your B2B marketing and sales teams. Join us for my conversation with Gord Hotchkiss (author of The BuyerSphere Project ) on the current realities of B2B demand generation. B2B Leads for Sales Success. June 10, 2010 | Time: 11am PST | Length: 30 min. Register here. In this special live, 30-minute webinar, we will address questions that are top of mind: How has technology, e.g. marketing automation, changed the way marketing and sales work together? What will lead gen. | SALES LEAD INSIGHTS APRIL 13, 2009 Is social media effective for B2B lead generation? What’s all this have to do with social media? have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m sad to say I’m not seeing anything beyond anecdotal results, either from my own extensive social marketing efforts, or from those of my clients. So I’ve also been searching for evidence of leads and sales from social marketing everywhere I can. I think that thought applies to social media. | | | | | |
| SALES LEAD INSIGHTS JUNE 17, 2011  B2B marketing automation: An interview with Will Schnabel Beyond increasing efficiency, we’re enabling companies to engage a buyer on her own terms and at her own pace - via social channels, scoring, segmentation, routing and automated campaign management. Among the many new features are progressive profiling capabilities, multiple lead scoring models, social enhancements and snooze. we enhanced our social offers. Thanks Will. | SALES LEAD INSIGHTS DECEMBER 29, 2009 B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff That’s one reason why savvy small-business marketers have flocked to SEO, social media, blogs, etc. You mentioned that more companies are asking you about social media marketing. What is your perspective on social media, Dianna? Social media is definately something B2B marketers need to pay attention to. Younger people are moving up the ranks – and they are social media savvy.&#. Tags: B2B marketing Online marketing Social Media My guest today is Dianna Huff of DH Communications. | SALES LEAD INSIGHTS JANUARY 29, 2010 The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)! These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school&# marketing snafus involving trade shows, print ads, etc. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book. My good friend, fellow blogger and B2B marcom consultant Dianna Huff and I are putting together an e-book on the top 10 silly B2B marketing mistakes — and we want you to be part of it! So what are you waiting for? | SALES LEAD INSIGHTS JULY 18, 2011  B2B lead qualification and scoring Social media engagement (commenting on blog posts, joining social network discussions, retweeting). The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. This is one reason that, on average, only 25% of new leads are sales ready. can you win against them?). | | | | | | | |
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SALES LEAD INSIGHTS | FRIDAY, APRIL 16, 2010  Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th
Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. When: May 18, 2010. Where: W Hotel, 100 Stuart Street, Boston, MA 02116. Click here for the agenda and to register. This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. Why bother attending? Yet change is everywhere. MORE >> -
SALES LEAD INSIGHTS | WEDNESDAY, NOVEMBER 11, 2009 Web Inquiry Management: Interview with Mike Wallen
Someone who completes a form may have gotten to the site as a result of a marketing campaign, online searches, social media activities or a word-of-mouth referral. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest is Mike Wallen , CEO of The Lead Dogs , a B2B lead development company that provides sales lead generation, telemarketing and telesales services. At The Lead Dogs, we define a web inquiry as a completed form on a website or landing page. MORE >> -
SALES LEAD INSIGHTS | FRIDAY, AUGUST 21, 2009 Business Software Marketers: Finally a Conference Designed Just For You!
Tags: B2B marketing Online marketing Sales lead generation Social Media MORE >> -
SALES LEAD INSIGHTS | TUESDAY, DECEMBER 22, 2009 B2B Lead Generation by Phone: An Interview with Michael Brown
Given all the “e-“ and social media, does the phone still have a role in B2B lead generation, lead nurturing or lead qualification? I’ll close with some good news … despite all the online marketing and social media and e-hype, people have not thrown away their phones! We also have to pursue leads by phone in context with our other marketing and sales media so that our communication strategy is cohesive and valuable. My guest today is Michael A. Brown. Michael, first off, I know you hate to use the word “telemarketing.&# Cheers! MORE >> -
SALES LEAD INSIGHTS | WEDNESDAY, MARCH 24, 2010  B2B Marketing University: See you in Palo Alto on April 7th…
Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? Are you a B2B marketer that is responsible for lead generation? If so, you won’t want to miss this complimentary, half-day B2B marketing seminar on April 7, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA. This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop. Just learning. MORE >>
- B2B Marketing University 2010 Kicks Off March 3rd in Washington DC SALES LEAD INSIGHTS | MONDAY, FEBRUARY 8, 2010
- B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto SALES LEAD INSIGHTS | MONDAY, MARCH 1, 2010
- The B2B Lead Generation Benchmark Study Report: Useful data and advice SALES LEAD INSIGHTS | THURSDAY, AUGUST 27, 2009
- Be my guest at B2B Marketing University in Dallas on June 23, 2010 SALES LEAD INSIGHTS | THURSDAY, JUNE 10, 2010
- Looking for a roadmap to more revenue? Read this book! SALES LEAD INSIGHTS | TUESDAY, MAY 10, 2011
- Is social media effective for B2B lead generation? SALES LEAD INSIGHTS | MONDAY, APRIL 13, 2009
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