Sales Lead Dynamics

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Find Your Business Development Comfort Zone.

Sales Lead Dynamics

Social media probably won’t work. Social Media. x. x. The Schmoozer – Very social. Hangs out online, emailing and connecting via social media. Generates visibility through writing, social media, and public speaking. Social Media. 5%. Fred the consultant has been Tweeting, Friending, Linking in, and blogging. Corporate.

Prospecting: Do What Comes Naturally.

Sales Lead Dynamics

Social Media – LinkedIn is an effective online networking tool. The Schmoozer – Very social. Hangs out online, emailing and connecting via social media . Generates visibility through writing, social media, and public speaking. Social Media. 5%. If you hate going to meet ‘n greet networking events, don’t do it. Do something you like.

Do You Have a Brand?

Sales Lead Dynamics

Showcasing your expertise via networking, social media, speaking, and writing. What’s the best definition of “brand?”.    Noun – A type of product manufactured by a company under a particular name.               Verb – Mark with a branding iron.              Synonyms:  Noun – mark, stamp, sort, kind, make, trademark. Verb – stigmatize, stamp, mark. That is your brand.

What’s the Best Way to Get New Business?

Sales Lead Dynamics

Internet/Social Media – Only three people said the internet was their best source of business. This is a quiz. How do the most successful professionals get new business? Spending 16+ hours a week on business development activities. Networking like crazy. Cultivating their clients. Cold calling strangers. Getting leads from the Internet. The answer is ( 3 )  Cultivating their clients.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Do You Have a Brand?

Sales Lead Dynamics

Showcasing your expertise via networking, social media, speaking, and writing. What’s the best definition of “brand?”.    Noun – A type of product manufactured by a company under a particular name.               Verb – Mark with a branding iron.              Synonyms:  Noun – mark, stamp, sort, kind, make, trademark. Verb – stigmatize, stamp, mark. That is your brand.

Who’s on Your “A” Team?

Sales Lead Dynamics

It also includes social media: endorsing them on LinkedIn and tweeting about their articles or speeches Back in the 1980’s “ A-Team ” Members Hannibal, Howlin’ Mad, B.A. Bad Attitude” Baracus, and Faceman, shot, bombed, stabbed, slugged, hacked, connived, cavorted, and charmed their way across the TV screen. They were heroes for hire, looking out for their teammates and their clients.

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Want More Referrals from Clients? Don’t Make Them Guess.

Sales Lead Dynamics

Start with social media.  Prospect will meet with you on a semi-social basis. Fred the marketing consulting is meeting with his client Tom. “ Tom, I’m looking for more clients ,” Fred says “ Do you know anyone who could use my services.”. Tom is flummoxed. Well, er, ah…., Fred, we’ve never discussed referrals before… er, ah….  I can’t think of anyone off the top of my head.

13 Ways to Get More Business

Sales Lead Dynamics

Inquiries from internet/social media. 3%. Little Johnny : “Mommy, where do referrals come from?’. Mom: “Well, Johnny they grow on trees. It’s a special kind of tree. It’s called a referral tree.”. Little Johnny:  “Mommy, how do you get the referrals off the tree?’. Mom: “Well, duh, junior….Obviously, Obviously, you shake the damn thing!”. Mom is right. Referrals do grow on trees.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

The Telephone: Your Best Networking Tool

Sales Lead Dynamics

Remember, you can reach people via email and social media. In a world of Twitter, Facebook, LinkedIn, email, instant messages, and text messages, the telephone seems like a quaint relic of a bygone age. It’s not. The telephone is arguably the most powerful weapon in your communications arsenal. But you can communicate only by phone. There’s a big difference. Email is the next step.

The Telephone: Your Best Networking Tool

Sales Lead Dynamics

Remember, you can reach people via email and social media. In a world of Twitter, Facebook, LinkedIn, email, instant messages, and text messages, the telephone seems like a quaint relic of a bygone age. It’s not. The telephone is arguably the most powerful weapon in your communications arsenal. But you can communicate only by phone. There’s a big difference. Email is the next step.

Extra, Extra: To Get More Leads, Harness the Power of the Press Release

Sales Lead Dynamics

Once upon a time a press release was designed solely to get media attention. The media were the messengers. With online press releases you can certainly reach the media. In the old world, the media were not only the messengers. Today, you can by-pass the traditional media (or at least not be totally dependent on them). Things have changed. Why Publicity Matters.

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Use P.O.T.S. to Connect with More Prospects

Sales Lead Dynamics

New technology has given us a myriad of ways to reach prospects: social media, email, text messages, and instant messaging, to name a few. But the most effective way to connect with prospects is through 130-year-old technology. It’s called the telephone. Make that Connection! Telecom veterans refer to phones as P.O.T.S.: P lain O ld T elephone S ets. doubt it. Don’t Sell. Qualify.

“Make Cold Calls? I’d Rather See a Periodontist.”

Sales Lead Dynamics

Social Media. Social Media is another way of highlighting your expertise without selling. If you’re really effective with email and social media, prospects will CALL YOU. Prepping for a cold call. If you need a shot of Novocain before you make a cold call, take heart. There is an alternative. . Ted planned a detailed cold calling campaign. Email.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Nurture Your Prospects. Don’t Drown Them. ……or Starve Them.

Sales Lead Dynamics

Social media. Your prospects are like plants. Give them the proper attention and they’ll grow (into clients). On the other hand, you can “drown” them with too much attention or “starve” them with too little. Determining the right amount of attention is tricky. It depends upon the stage in the sales cycle. The Right Touch. prospect ready to buy deserves a lot of attention. You educate.

Hate Cold Calling? You May Not Have a Choice.

Sales Lead Dynamics

I wrote last week about the alternatives to cold calling: Email, Online Events, Social Media. But guess what:  you may not have a choice. The Only Game in Town. In some cases it may be the only tactic available. He quotes Steve Martin, who asks “What’s the secret way to making $10 million. Again, cold calling can fill in here. I can personally attest to the impact of cold calling.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds. It is.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

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How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.

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4 Ways to really engage your customers on social media

Biznology

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. inches of snow to melt.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social Media Social Media Campaigns

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. huge part of social media is understanding your audience. Sort of.

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? Like this post?

36 Sensational Social Media Stats and Facts

Webbiquity

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.

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Social media strategy leaders: Hester Tinti-Kane

Biznology

So far, I have done one interview in the Leaders in Social Media Strategies series. How has your education and workplace learning brought you to where you are now, a leader in social media strategy? My professional background and life passions all track back to the field of communication, where social media sits. Yes, I am going to interview myself!

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. Buffer. Edgar. DrumUp.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. The post Social Media Explained.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. Social Media Strategy and Budgeting.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

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Social Media Tweetable Facts

PWB Marketing Blog

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange.

10 Social media metrics every marketer needs to know

Biznology

Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ).

How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience.

Social Media is Complicated [Infographic]

Puzzle Marketer

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” Start sharing content and use social media as another channel to amplify it. ” Why do brands need help with this?