This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. 5 Easy Ways to Apply Social Media Strategies to B2B Display Advertising” by Bizo. Neat ways to integrate paid search and social media. . MORE >>

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? do however, see much of the same information from the deleted messages, through the social networks I monitor. am not suggesting that companies only deliver their messaging through social media, in fact it is quite the opposite. ” I was going to give a quick answer, then stopped to consider.  MORE >>

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? do however, see much of the same information from the deleted messages, through the social networks I monitor. am not suggesting that companies only deliver their messaging through social media, in fact it is quite the opposite. ” I was going to give a quick answer, then stopped to consider.  MORE >>

Social media is, after all, about sharing and being social. B2B Internet Marketing B2B Social Media Facebook Media TwitterMore and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. If you don’t follow the norms, you can be a turn off – losing your chance at building a relationship with a prospective customer. Think about the unwritten rules of a dinner party. Make the tweet personal. MORE >>

With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. The study found that  social media activity is correlated with higher Google rankings. Integrate your social media feeds into your profile, embed targeted keywords in your company description, and add eye-catching banners to promote your products and services. Social media activity influences Google rankings. MORE >>