PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

He writes about content and social media marketing topics on the Webbiquity blog. help a variety of B2B client, mainly in technology – software, hardware, IT services – mostly software with anything related to online or digital marketing – SEO, SEM, content marketing, blogging and social media. Video Transcript. 00:18 Give an introduction of yourself.

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

Social Media: When you look at the first three things above, then social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. Marketing pr Public Relations Social media content marketing PPC search engine optimization SEOThis requires understanding where the conversations are happening.

Top 5 Marketing Skills

PR Meets Marketing

Content Marketing: Today every company is a media company. Social Media: When you look at the first three things above,  social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. It’s more than broadcasting your own content (known as “owned” media).  You You have to “earn” media, which is defined as content that people want to share, like and comment. Photo credit: by Will Lion via flickr: [link]. And great content helps you stand above the noise.

Virtual Event Vendor Checklist: Integration with Social Media

PR Meets Marketing

There has been an interesting discussion on Focus regarding the role of social integration within the virtual platforms. As social media and networking is an integral part of an overal

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Top Five Social Media Mistakes

PR Meets Marketing

Over the past few years, it’s struck me how often people ask me the best way to participate on social media. While we are becoming more mature in how we

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My top 5 don’ts of LinkedIn

PR Meets Marketing

Marketing Social media LinkedIn networkingWhen used well, LinkedIn is a powerful business networking community and tool. personally am more apt to accept a LinkedIn invitation to connect than Facebook. However, there are some pet peeves I have about LinkedIn. In the past, I would automatically accept invitations, even from complete strangers. Be bold. Be eye-catching.

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Selling Social Media to Your Organization

PR Meets Marketing

In the PR Group on LinkedIn (must be a member to view the discussion), some asked, “How do you justify fees to clients in an era of social media?” ” I

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New Gig and What’s in Store for the Future

PR Meets Marketing

While my new position focuses more on the face-to-face events – attendee management, attendee engagement , SMM and more, I anticipate sharing more insights about the role of marketing, PR and social media. Courtesy of Active Network via Flickr. And as you know, my blogging has suffered as a result. Until then, PR meet Marketing, Marketing meet PR =).

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.

It will never happen at my event

PR Meets Marketing

Social media  – Instead of relying on a few staff members to identify suspicious activity, empower your attendees to report anything via social media. Let me preface by saying that the following views on events and safety are mine and are in no way representative of my company’s. . Over the past few weeks, I’ve been personally mulling the frequency of shootings in our country. It was when San Bernardino occurred did I consider the impact on the events industry and even any company gathering. However, a part of me doesn’t believe it.

The Four Stages of Social Media

PR Meets Marketing

Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation. Are there other stages to consider when starting a social media program?

Understanding the Buyers Journey

PR Meets Marketing

Buyers are Social. The report provides interesting data to highlight the value of social media with buyers. Not only are buyers more like to share and have larger social networks, but social media also has a positive impact on the relationships with vendors. Image Credit: Joe the Goat Farmer via flickr. No longer can you find a single decision maker.

Three Tips for Crisis Management in a Social Media World

PR Meets Marketing

When I first started in public relations, one of the main issues we faced was the rise of corporate websites – if our clients should do it, how and why.

Top Three Tools for Twitter Conversations

PR Meets Marketing

Social media was an important strategy for reaching target audiences and driving a I recently worked with the Virtual Edge Summit to help get the word out about the summit.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

PRMM Interviews from #VES11 with Altus and Social27

PR Meets Marketing

Again, while I provided PR/marketing/social media services to the summit, the below represents my Here are two videos that I took while I was at the Virtual Edge Summit 2011. 

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Optimize Your Tradeshow Presence

PR Meets Marketing

Here are five tips to optimize your trade show presence: Media Alert. Consider issuing a media alert (a smaller version of a press release) one to two weeks before the conference. Media Outreach. While some conferences will provide you with a media list, don’t completely rely on this as your single source for media. Social Media. While social media provides marketers more opportunities to directly connect with customers and prospects, it’s critical to engage in the conversation and use it as a listening tool.

Updates from PR Meets Marketing

PR Meets Marketing

  For nearly 3 years, I’ve been writing about PR, marketing, social media, and most recently virtual events. At times, I’ve been very prolific and other times I’ve gone weeks

PR 16

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. 03:10 – How did you start bringing in social media as part of that larger content marketing strategy? Enjoy the Video!

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%

Additional Twitter Tricks - Twhirl

PR Meets Marketing

My previous posts about Twitter: Brave New World of Media Pitching: Twitter. technorati tags: social media twitter twhirl tweetburner. tags: social media twitter twhirl tweetburner. icerocket tags: social media twitter twhirl tweetburner.   All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 del.icio.us

PRMM Interview – Bob Etheridge Grows Conference via LinkedIn

PR Meets Marketing

I belong to several groups in LinkedIn and came across a case study regarding the use of social media to increase membership to a LinkedIn group, which then drove conference

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. This day and age, it has become increasingly important to reach out to these individuals, especially in light of the expansion of social networking. Social Media and Social Marketing Defined – Simply.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

You’ve decided that you want to engage in social media. Social media is about engaging your audience. The next step in your social media strategy is knowing what story to tell to draw your audience in. What other &# personas&# do you see in social media? Wrong. But you have to be cautious with using this method.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.

Social Media Strategy 101: Setting Expectations

PR Meets Marketing

think this is not just for Facebook but something to consider as part of your social media strategy. Here are key elements to consider to set the proper expectations: Engagement : Be clear on how often you plan to engage via your social media outlets , as well as the guidelines for participation and behavior. In addition to incorporating the policy into your social media strategy, consider placing this on your corporate website to ensure consistency and refer back to it when appropriate. Social Media Marketing 101.

Social Media 101: Content Marketing

PR Meets Marketing

Most social media campaigns begin with a bang – you’re excited, have a lot of passion and are regularly posting, tweeting and engaging your audience. If social media marketing isn’t

Free Using Social Media eBook

PR Meets Marketing

I’m posting an updated version of a Social Media eBook I published a couple of years ago. The eBook is meant as a quick guide for getting started, addressing the

Social Media and Customer Service

PR Meets Marketing

I noticed this series of tweets with Chris Heuer, Social media Club Founder , on Twitter the last couple of days. The purpose of this post is to solely highlight the increased use of social media for sales, customer service, and customer feedback. However, as more potential and current customers seek information from trusted sources, that is our social graph and friend networks, these previously “secret&# processes are being brought to the surface. Take It Offline : The first tendency is to want to respond via social media to tell your side of the story.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

FREE Using Social Media eBook

PR Meets Marketing

After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Using Social Media: Part 3 - Social Networking Sites. Using Social Media: Part 4 – Linking Strategies. Using Social Media: Part 5 – Blogger Relations. Using Social Media: Part 6 – Measurement.   . Tweet This on Twitter.

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

 . This is the fourth post in a 6 part series on using social media. Submit Your Link to Appropriate Sites: As I mentioned in my previous post, content posted on certain social networks will appear in search engines. When appropriate, consider submitting press releases, white papers, media coverage and rich media content to these social networks. del.icio.us

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. Other posts in the series: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Using Social Media: Part 3 - Social Networking Sites. Using Social Media: Part 4 – Linking Strategies.  .

Update on Trusting PR Agencies without a Social Media Presence with Your Social Media Programs

PR Meets Marketing

In February 2009, I wrote a post titled “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs&# to determine how many agencies were

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global. important media topic of 2015. SOCIAL.

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

This is the second post in a 6 part series on how I use social media for my day-to-day job.  . Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . This lets me stay on top of any media, blog or tweet mentions. Search Feeds. Conclusion.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

 .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . Social Networking Sites. How I Use Social Media in My Job: Part 2 - Search Feeds.  .

PMM Interview: Jason Falls Discusses Social Media and Communications

PR Meets Marketing

A couple of weeks ago, I met up with Jason Falls of Doe Anderson and Social Media Explorer. After a beautiful meal at Il Fornaio with Jason and his wife, we sat down for a quick video about social media and communciations strategies. Communications Strategy: Traditional and Social Media. Communications strategies for traditional PR is typically one that looks at talking points and messages we want to communicate via traditional media. Traditional media is about one-way communciations with the audience. Here is a summaryof this video.

Revisiting PR Firms and Social Media

PR Meets Marketing

The response to my post on which PR firms ha s d a social media presence was, well, more than I expected. technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. icerocket tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn.  . Tags: pr pr firm Twitter Social media public relations PR agency LinkedIn Blog Facebook To those who haven’t yet, why not?  .

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.