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PR MEETS MARKETING
FEBRUARY 16, 2009
Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?
A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. decided to see which PR firms were actively participating in social media. But If you don’t have a social media presence, tell me why. technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. So I thought, how many are actually practicing what they’re preaching?  .
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PR MEETS MARKETING
AUGUST 11, 2011
Social Media for Health Care Professionals
Social media has become increasingly popular for business-to-business and business-to-consumer marketing. recently did some research on social media by healthcare professionals and wanted to share some of the articles
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PR MEETS MARKETING
OCTOBER 6, 2011
Selling Social Media to Your Organization
In the PR Group on LinkedIn (must be a member to view the discussion), some asked, “How do you justify fees to clients in an era of social media?” ” I
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PR MEETS MARKETING
AUGUST 26, 2012
The Four Stages of Social Media
Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation. Inquisitive stage : Once an organization becomes comfortable publishing on social media, the next stage is being inquisitive – asking others for their comments, feedback, including polls and other similar activities.
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PR MEETS MARKETING
JUNE 24, 2010
Social Media Marketing Strategy 101: Definitions
I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. This day and age, it has become increasingly important to reach out to these individuals, especially in light of the expansion of social networking. Social Media and Social Marketing Defined – Simply.
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PR MEETS MARKETING
AUGUST 10, 2010
Social Media Strategy 101: Setting Expectations
think this is not just for Facebook but something to consider as part of your social media strategy. Here are key elements to consider to set the proper expectations: Engagement : Be clear on how often you plan to engage via your social media outlets , as well as the guidelines for participation and behavior. In addition to incorporating the policy into your social media strategy, consider placing this on your corporate website to ensure consistency and refer back to it when appropriate. Social Media Marketing 101.
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