Paul Gillin

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3 Branded B2B News Services That Get It Right

Paul Gillin

Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Which is one thing I really, really like about K@W – its resourceful use of multiple media. Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. Some B2B marketers have gone that.

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today.

Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all. More than Marketing. Related articles.

Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch  and Elon Musk waste time on Twitter? Why would I want to be on Twitter?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. You need a single Web address that people can refer to in their social channels. It costs nothing and gives you access to the extended social networks of registrants and potential registrants.

Marketing firm piggybacks on March Madness for fun social media “bracket”

Paul Gillin

Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm. The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement. Instagram: 2.261%. Twitter: 0.02%. Instagram: 6.2%.

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The Trouble with Klout

Paul Gillin

spent 15 minutes on Klout registering my social networks and grew my score 10 points on the spot. In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make. In essence, Klout treats every social network the same and all interactions equally, she said.

Bidding Fond Farewell to BtoB Magazine

Paul Gillin

The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. At the time I reconnected with Ellis I was becoming fascinated by the changes in the publishing world driven by social media. B2B journalism newspapers Advertising Age BtoB Crain Communications Social Media Related articles.

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Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

A journalist contacted me with some questions about social media marketing that I hear quite often. What are three or four things social media marketers should  do, and explain why they’re important. 1. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there. You don’t need to be active on every social network, but you do need to understand the culture of the ones that matter and you do need to respond to customers when they ask questions or talk about you there. 3.

Stop Talking! I’m Trying to Listen!

Paul Gillin

As social networks have grown, so has the amount of noise they generate. The factors that once made social media so appealing – accessibility and openness – have become a liability. The din of auto-posts and pointless comments about nothing in particular is drowning out valuable messages and undermining social media’s value, say several of the contributors.

McCarthy 2.0

Paul Gillin

In the age of social media, you’d think we’d insist on more verification of the truth, but that hasn’t stopped Donald Trump from winning his party’s nomination. Personal Social Media TechnologyWatching the whole post-convention Trump campaign unfold, I can’t help thinking of the McCarthy witch hunts of the 1950s and wonder if this is a distant mirror 60 years later.

Sensible Talk About Social Media Measurement

Paul Gillin

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. Like many former publicists, Paine has smoothly migrated her relationship-building skills into the social world, but unlike most of her peers she has chosen to specialize in numbers. Volume 2. highly recommend it.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

The End of ‘Social Media’

Paul Gillin

This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Books I read this year that do an exceptional job of sketching out the post-social media world include The Hyper-Social Organization by Francois Gossieaux and Ed Moran, Open Leadership by Charlene Li and Do It Wrong Quickly by Mike Moran.

What a Hotel Manager Taught Me About the Future of Business

Paul Gillin

advertising communities influence Social Media social networks business 2.0 Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business. “I don’t ever want to be stuck in a back room shuffling papers.&#. Customer service is number two.

Marketo Tells How to Use Social Media for Lead Generation

Paul Gillin

Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. Check out “ How to Use Social Media for Lead Generation.” It’s

When Bad News is Good

Paul Gillin

Scores of articles have appeared in mainstream media. In today’s hyper-caffeinated media market, you have to make a scene to get noticed. Aslan’s The story is a microcosm of the new media industry. In the echo chamber of extreme media, it’s almost impossible to go too far. If the opportunity to  engage with immediate extremist media emerges, grab it.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. companies block social networks completely and 51% limit access to business purposes only. CIOs just don’t see social as part of their charter.

I’m Quoted in HBR – Kinda. And Like Three Years Ago…

Paul Gillin

Here’s the study if you’re interested, entitled “ Taking Social Media from Talk to Action.” ” Social Media flagrant self-promotion Harvard Business Review The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that.

Cool & Useful Sites for the Holidays

Paul Gillin

They range from social shopping to gift recommendations to real-time TV and music sharing. brings together the social experience of the web and music. great app that brings people together around their favorite TV shows – it shows every program on television at any moment and lets you socialize with other viewers. Shopping online is now social. innovation Social Media social networks Tips Amazon.com Crackle GiftaStranger.net google Hipmunk ShopWithYourFriends.com skype SocialVest Trippy.com Turntable.fm Definitely bookmarkable. Skype .

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Slides and Video Cover What You Need to Know About Search

Paul Gillin

B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. This is more than your standard chalk talk. Search Essentials – What You MUST Know from Paul Gillin.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.

Interesting Threads in Dell’s 2013 Social Media Predictions

Paul Gillin

I happen to be one of the 14 people quoted in this Dell e-book,  Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. Stop using social media as another kind of fire hose and start using it for listening, which is its most basic value. like the way Shel Israel phrased it: “It seems to me that that people on social networks were adversely in?uenced Social Media Predictions for 2013 from Dell Social Media. agree completely. The more I use G+, the more I like it. You #keyword #spammer #you.”

A Nice Collection of B2B Marketing Stats and Videos

Paul Gillin

B2B Content Marketing Research Social Media Earnest is a U.K.-based based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” ” Its work certainly bears out that goal. Earnest’s B2B campaigns have a lot of B2C energy inside them. Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing. Here’s its latest collection of recent trends and statistics:  This is the year that was in B2B Marketing crunched.

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How Much Should You Pay For Content?

Paul Gillin

The ability to communicate well in any media demands a certain amount of innate ability and it’s a difficult skill to teach. The technology trade media learned this long ago, and that’s why they have hired professional journalists to fill their pages for the past 75 years. Media Dividend. blogging Corporate Blog journalism mainstream media Social Media Tips

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Five Tips to Make Your Writing Sparkle

Paul Gillin

blogging journalism marketing Social Media TipsNow that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write in Pictures. It’s the single best piece of writing advice I’ve ever had. Tell stories.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice. With YouTube views averaging about 25,000 per day, her story caught the eye of mainstream media, which is usually the turning point at which things happen. Eleven months later,  Attack of the Customers  on sale on Amazon !

Social Marketing Hangover

Paul Gillin

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. year ago, people wanted to know how to start social media campaigns. Blaming the Tools.

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Social Marketing Wisdom From a True Practitioner

Paul Gillin

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. The book’s initial focus on social listening tactics is somewhat incongruous in that context, but it gets rolling as Lewis moves along. This book is worth its cover price for chapter 4 alone.

The Other Social Network

Paul Gillin

LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. This is the ideal B2B environment.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global. important media topic of 2015. SOCIAL.

Measuring the Immeasurable

Paul Gillin

The authors argue that the influence of media in general, and social media in particular, is greatly overrated. In the mainstream media world, audience was associated with influence because we had few tools to understand the true dynamics of decision-making. The danger of this approach is that social media is more about quality than quantity.