3 Branded B2B News Services That Get It Right
MAY 13, 2016
Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Which is one thing I really, really like about K@W – its resourceful use of multiple media. Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. Some B2B marketers have gone that.
How to Get Salespeople Aboard the Social Media Train
AUGUST 20, 2013
One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today.
Skepticism on Gallup’s Gloomy Social Media Assessment
JUNE 26, 2014
A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all. More than Marketing. Related articles.
Five Often-Overlooked Reasons Senior Executives Should Use Social Media
FEBRUARY 10, 2016
hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? Why would I want to be on Twitter?
Not Dead Yet: Blogging’s Popularity Surges Among F500
JULY 19, 2013
Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. Read more and download the full report at “ 2013 Fortune 500 Are Bullish on Social Media.”
Marketing firm piggybacks on March Madness for fun social media “bracket”
MARCH 22, 2016
Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm. The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement. Instagram: 2.261%. Twitter: 0.02%. Instagram: 6.2%.
8 Data Points about the Importance of Customer Experience
AUGUST 30, 2013
Gartner estimated last year that by 2014 “ failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.” You have to wonder why one-third of large corporations still block social network use by their employees. Attack of the Customers B2B marketing Social Media social networks That’s gonna be a tall order.
How to Promote an Event with Social Media
APRIL 13, 2011
As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. You need a single Web address that people can refer to in their social channels. It costs nothing and gives you access to the extended social networks of registrants and potential registrants.
The Trouble with Klout
SEPTEMBER 6, 2011
spent 15 minutes on Klout registering my social networks and grew my score 10 points on the spot. In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one improvements it wants to make. In essence, Klout treats every social network the same and all interactions equally, she said.
Bidding Fond Farewell to BtoB Magazine
OCTOBER 3, 2013
The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. At the time I reconnected with Ellis I was becoming fascinated by the changes in the publishing world driven by social media. B2B journalism newspapers Advertising Age BtoB Crain Communications Social Media Related articles.
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.
What Social Media Marketers Should and Shouldn’t Do
JUNE 18, 2013
A journalist contacted me with some questions about social media marketing that I hear quite often. What are three or four things social media marketers should do, and explain why they’re important. 1. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there. You don’t need to be active on every social network, but you do need to understand the culture of the ones that matter and you do need to respond to customers when they ask questions or talk about you there. 3.
Stop Talking! I’m Trying to Listen!
FEBRUARY 15, 2014
As social networks have grown, so has the amount of noise they generate. The factors that once made social media so appealing – accessibility and openness – have become a liability. The din of auto-posts and pointless comments about nothing in particular is drowning out valuable messages and undermining social media’s value, say several of the contributors.
Sensible Talk About Social Media Measurement
JANUARY 4, 2012
The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. Like many former publicists, Paine has smoothly migrated her relationship-building skills into the social world, but unlike most of her peers she has chosen to specialize in numbers. Volume 2. highly recommend it.
What a Hotel Manager Taught Me About the Future of Business
AUGUST 19, 2011
advertising communities influence Social Media social networks business 2.0 Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business. “I don’t ever want to be stuck in a back room shuffling papers.. Customer service is number two.
Evangelizing a Content Marketing Program
50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.
The End of ‘Social Media’
DECEMBER 16, 2010
This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Books I read this year that do an exceptional job of sketching out the post-social media world include The Hyper-Social Organization by Francois Gossieaux and Ed Moran, Open Leadership by Charlene Li and Do It Wrong Quickly by Mike Moran.
Marketo Tells How to Use Social Media for Lead Generation
APRIL 11, 2014
Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. Check out “ How to Use Social Media for Lead Generation.” It’s
When Bad News is Good
JULY 29, 2013
Scores of articles have appeared in mainstream media. In today’s hyper-caffeinated media market, you have to make a scene to get noticed. Aslan’s The story is a microcosm of the new media industry. In the echo chamber of extreme media, it’s almost impossible to go too far. If the opportunity to engage with immediate extremist media emerges, grab it.
As Business Goes Social, CIOs Sit on Sidelines
NOVEMBER 28, 2011
The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. companies block social networks completely and 51% limit access to business purposes only. CIOs just don’t see social as part of their charter.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Depth Of This Goodwill Social media, online activity, and the mobile. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. essential to market to and through your advocates, and not simply generate one-off testimonials, because: › social opens up a new world of advocacy opportunities. Advocate Marketing Creates B2B Customer. offerings.
I’m Quoted in HBR – Kinda. And Like Three Years Ago…
APRIL 4, 2013
Here’s the study if you’re interested, entitled “ Taking Social Media from Talk to Action.” ” Social Media flagrant self-promotion Harvard Business Review The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that.
Cool & Useful Sites for the Holidays
DECEMBER 18, 2011
They range from social shopping to gift recommendations to real-time TV and music sharing. brings together the social experience of the web and music. great app that brings people together around their favorite TV shows – it shows every program on television at any moment and lets you socialize with other viewers. Shopping online is now social. innovation Social Media social networks Tips Amazon.com Crackle GiftaStranger.net google Hipmunk ShopWithYourFriends.com skype SocialVest Trippy.com Turntable.fm Definitely bookmarkable. Skype .
Slides and Video Cover What You Need to Know About Search
MARCH 8, 2013
B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. This is more than your standard chalk talk. Search Essentials – What You MUST Know from Paul Gillin.
Interesting Threads in Dell’s 2013 Social Media Predictions
FEBRUARY 27, 2013
I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. Stop using social media as another kind of fire hose and start using it for listening, which is its most basic value. like the way Shel Israel phrased it: “It seems to me that that people on social networks were adversely in?uenced Social Media Predictions for 2013 from Dell Social Media. agree completely. The more I use G+, the more I like it. You #keyword #spammer #you.”
Study: How Much of Your Content Marketing Is Effective?
Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%
A Nice Collection of B2B Marketing Stats and Videos
JANUARY 2, 2014
B2B Content Marketing Research Social Media Earnest is a U.K.-based based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” ” Its work certainly bears out that goal. Earnest’s B2B campaigns have a lot of B2C energy inside them. Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing. Here’s its latest collection of recent trends and statistics: This is the year that was in B2B Marketing crunched.
How Much Should You Pay For Content?
JUNE 9, 2011
The ability to communicate well in any media demands a certain amount of innate ability and it’s a difficult skill to teach. The technology trade media learned this long ago, and that’s why they have hired professional journalists to fill their pages for the past 75 years. Media Dividend. blogging Corporate Blog journalism mainstream media Social Media Tips
Five Tips to Make Your Writing Sparkle
APRIL 28, 2011
blogging journalism marketing Social Media TipsNow that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write in Pictures. It’s the single best piece of writing advice I’ve ever had. Tell stories.
My New Book, ‘Attack of the Customers,’ is now available
DECEMBER 18, 2012
One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice. With YouTube views averaging about 25,000 per day, her story caught the eye of mainstream media, which is usually the turning point at which things happen. Eleven months later, Attack of the Customers on sale on Amazon !
Staffing and Launching Your Content Marketing Program
in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.
Social Marketing Wisdom From a True Practitioner
JANUARY 24, 2013
Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. The book’s initial focus on social listening tactics is somewhat incongruous in that context, but it gets rolling as Lewis moves along. This book is worth its cover price for chapter 4 alone.
Social Marketing Hangover
JANUARY 6, 2011
I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. year ago, people wanted to know how to start social media campaigns. Blaming the Tools.
The Other Social Network
MARCH 10, 2011
LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. This is the ideal B2B environment.
Measuring the Immeasurable
SEPTEMBER 15, 2011
The authors argue that the influence of media in general, and social media in particular, is greatly overrated. In the mainstream media world, audience was associated with influence because we had few tools to understand the true dynamics of decision-making. The danger of this approach is that social media is more about quality than quantity.
B2B Marketing Trends for 2016
social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.
Here’s What 25 B2B Marketers Think Are the Key Trends in 2016
JANUARY 26, 2016
Then do what Tom Pick and Tony Karrer of B2B Marketing Zone did – make it easy for people to compose posts like this one and share the book through their social networks. I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book.
Facebook, LinkedIn and Twitter in Plain English
APRIL 18, 2012
I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. The most powerful force created by social networks is the “Power of 130.” Twitter is a loose-knit social network in which members subscribe to each other’s activity streams in a relationship known as “following.”
I’ve Been Writing A Lot Lately, Just Not Here
DECEMBER 12, 2013
Social is the Future of Search (Profitecture Blog). The answer might be incubating in fast-growing media operations like BuzzFeed (right) and Upworthy. Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business. Five Important Differences Between Paid and Earned Media (Profitecture Blog).
How to Summarize Content for a Business Audience
AUGUST 1, 2013
Even then, most are struggling to find the skills needed to analyze the deluge of unstructured data like voice, video and conversations in social media. In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global. important media topic of 2015. SOCIAL.
Book Review: Tales From a Veteran Blogger
APRIL 10, 2013
Brill was a longtime product manager for IBM’s Social Business products, where he fought an uphill and often public battle against Microsoft. The fact that he did get away with it is one of the sub themes of Opting In , Brill’s new book about social product management. Social media is about more than business, he emphasizes. Telling Stories. Ed Brill. Opening Up.