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A Social Media Measurement Dashboard; One Approach

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A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. REACH. Twitter.

Who Should Nurture B2B Leads with Social Media?

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B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Social Nurturing Isn’t Just a Job for Sales.

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. It’s all about thinking about social networking from a business sense. Social media marketing in theory isn’t all that different from traditional media (well it is, but). REACH. Twitter.

Who Owns Twitter (Marketing or Sales)?

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For anyone who really loves social media, there’s simply no substitute for Twitter. It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. B2B buyers use social media for research much the same way as their B2C counterparts, though sometimes with a more discerning eye.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” The proposal, now being submitted to the Media Rating Council, will count a “viewed” impression as one that “is at least 50% viewable on the screen for at least one second.”

Google Analytics- Calculated Metrics for Lead Generation Websites

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Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. I love the new feature and allows so much more reporting opportunity. There’s more on Calculated Metrics from Google here. Make note.

How Long Does it Take to Get Results from Content Marketing?

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The first year, watch metrics for web traffic, the number of backlinks and sharing on social platforms to see if you’re on track. This is why both social media and paid advertising are essential. Let’s get social. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation.

Targeting B2B Companies with Online Display and Social Media Advertising

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With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). Take a look at the platforms described above, and determine if company targeting with social ads or display ads are right for you.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Effective Social Selling = Mindset over Tactics

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What is it about the term “Social Selling” that gets people riled up? Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014. Social media marketing (70%).

How to Convince Your CEO of the Power of B2B Content Marketing

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It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. You can distribute your content through many channels: social media , online display advertising, and content syndication. Such campaigns are familiar. Why would you give away information? It’s not.

6 Tips for Collaboration When Producing and Sharing Great Content

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Project coordinators, marketers, copywriters, SEO and social media strategists, designers, sales staff, your legal team, subject matter experts—a lot of players are on this team. Is your social media person good at writing video descriptions, or would that be better assigned to SEO or a copywriter? Design collaboration is also helpful to the social team.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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As you know with social media, nobody likes to be sold too forcefully, so be tactful. This IS social media, and that means sharing other companies content (and hopefully they will reshare yours). For our social media clients, we combine all of the above tactics and more (including Facebook advertising) to build engagement, website visits, leads, and sales.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Social Media Metrics & Analytics; Measuring Success

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An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . Social media is unlike any other medium, yet we still have to substantiate the time and effort to manage it, produce content, and measure the data.

Stop the Insanity; A View on Social Media ROI for Lead Generation

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I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable. Any cost of a social media management tool can also be applied to the ROI calculation.

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How B2B Buyers Have Changed- and the Role of Content & Social Media

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These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. With social media, buyers can reach out to colleagues, experts, peers, etc. Content marketing and social media do away with the ineffective and inefficient sales tactics that so many organizations continue to use (as if they’re on auto-pilot). That means social media.

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. With social media, buyers can reach out to colleagues, experts, peers, etc. Content marketing and social media do away with the ineffective and inefficient sales tactics that so many organizations continue to use (as if they’re on auto-pilot). That means social media.

How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

Be yourself, especially with your own content and within social media. Strategic branding, targeted messaging, media tactics, and inbound/outbound marketing tactics all need to have a strategy behind it. It’s OK to wish social media friends a happy birthday, but do it naturally as compared to an obvious sales tactic. I look forward to more from my readers! .

Why Marketing Automation Does Not Work

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Alternatively, you can base segmentation on how your leads interact with your emails, website and social media conversations. Who will promote that content through, for example, social media, online advertising and content syndication? You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. It makes sense. The result?

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. So here’s my method to be more efficient with my social media time. Now your Google+ tool bar looks like this and when configured, you can view your other social media streams. What are your time saving social media methods?

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. So here’s my method to be more efficient with my social media time. Now your Google+ tool bar looks like this and when configured, you can view your other social media streams. What are your time saving social media methods?

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The 12 Days of Social Media; a Holiday Post

NuSpark

In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. I have a free Christmas present- an 8-point inbound marketing analysis, for anyone who wants a third party to review their social media, website, paid search, SEO, content strategy, and conversion architecture.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Sale’s job is to persuade via non-media channels and close those opportunities that come to him/her. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. A-B-C. A-Always, B-Be, C-Closing. Demand Generation is persuasion. Convert! Retargeting.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Sale’s job is to persuade via non-media channels and close those opportunities that come to him/her. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. A-B-C. A-Always, B-Be, C-Closing. Demand Generation is persuasion. Convert! Retargeting.

17 Ways to Promote Your White Paper for Lead Generation

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That’s because online releases are submitted to major search engines, industry journals and social networks. Social Media. Of course, promote it via social media. Always include an image of the white paper in your social promotions to increase the likelihood people will share them. Social Sharing. You’ve written, designed and produced a white paper.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Media Buying.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

If you’re buying online display for lead generation, you should consider social media advertising opportunities. If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy. Advertising Media Planning Social Media Tactical ServicesLinkedIn. Targeting. Location.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Social Sharing. Besides promoting your white paper via social media, you need to allow others to share it as well. Well, your firm has written and produced a white paper. Now what? Company Blog.

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How to Set Up a Promoted Tweet Campaign Targeting Keywords

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Related Posts: LinkedIn and Twitter Advertising and Marketing Options; A Primer Social Media Advertising NuSpark Search. Advertising Pay-Per-Click Social Media Tactical Services Video Posts Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. Below is a video of how it works. Retail. .

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

Great content is the fuel to social media messaging, sharing, and engagement. Social Media Engagement is all about content- your trust and credibility via social media channels is what drives your social media effectiveness. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. This year look for one on Marketing Analytics and an update on social media lead generation. Paid Media. Social Media. Social media is social networking. Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. Get to it! .

Online Display Advertising, Targeting, and Capturing Leads

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Services offered- social- retargeting-behavioral targeting, mobile, affiliate. Ad units and rich media. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media. Advertising Media Planning Tactical ServicesA Look at Online Display Advertising for Lead Generation. Many I have used myself for clients.

Facebook Business Pages; Measuring What Matters for Success

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My goal as a marketing consultant is to report on trends of KPIs, and recommend optimizations, for any media strategy. Ask any social media consultant, and they would probably pick different ones; it all depends on the goals of the page, and what metrics mean most to your clients. Marketing Strategy Social Media How’s your Facebook business page doing? New Likes.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

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Social media is more effective when you consistently publish content. Content is the fuel for optimal social media effectiveness. . . Want better social media results? Content Social MediaDo You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic. And that’s a selling point.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Social media is more effective when you consistently publish content. Content is the fuel for optimal social media effectiveness. . . Want better social media results? Content Social MediaDo You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic. And that’s a selling point.