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Who Should Nurture B2B Leads with Social Media?

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B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Social Nurturing Isn’t Just a Job for Sales.

A Social Media Measurement Dashboard; One Approach

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A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  REACH. Twitter. Followers.

Who Owns Twitter (Marketing or Sales)?

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For anyone who really loves social media, there’s simply no substitute for Twitter. It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. B2B buyers use social media for research much the same way as their B2C counterparts, though sometimes with a more discerning eye.

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   The more blogs and books you read on the subject, the more confused you probably get.  Marketing Strategy Social Media Tactical ServicesREACH.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” The proposal, now being submitted to the Media Rating Council, will count a “viewed” impression as one that “is at least 50% viewable on the screen for at least one second.”

How Long Does it Take to Get Results from Content Marketing?

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The first year, watch metrics for web traffic, the number of backlinks and sharing on social platforms to see if you’re on track. This is why both social media and paid advertising are essential. Let’s get social. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation.

Google Analytics- Calculated Metrics for Lead Generation Websites

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Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. There’s more on Calculated Metrics from Google here.

Targeting B2B Companies with Online Display and Social Media Advertising

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With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  Take a look at the platforms described above, and determine if company targeting with social ads or display ads are right for you.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

6 Tips for Collaboration When Producing and Sharing Great Content

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Project coordinators, marketers, copywriters, SEO and social media strategists, designers, sales staff, your legal team, subject matter experts—a lot of players are on this team. Is your social media person good at writing video descriptions, or would that be better assigned to SEO or a copywriter? Design collaboration is also helpful to the social team.

Effective Social Selling = Mindset over Tactics

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What is it about the term “Social Selling” that gets people riled up? Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014. Social media marketing (70%).

How to Convince Your CEO of the Power of B2B Content Marketing

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It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. You can distribute your content through many channels: social media , online display advertising, and content syndication. Such campaigns are familiar. Why would you give away information? It’s not.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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When you plan a post- think “Is this post compelling enough for me to click it, like it, comment on it, or share it?  As you know with social media, nobody likes to be sold too forcefully, so be tactful.  This IS social media, and that means sharing other companies content (and hopefully they will reshare yours).  Social MediaUnderstand EdgeRank. 

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Social Media Metrics & Analytics; Measuring Success

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An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . Social media is unlike any other medium, yet we still have to substantiate the time and effort to manage it, produce content, and measure the data.

Stop the Insanity; A View on Social Media ROI for Lead Generation

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I’m a former Media Director at an ad agency.  For years I planned and implemented media strategies for a multitude of clients.  I still do when my clients ask me; radio, television, print, outdoor, etc.  I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report.  So let’s remove salaries and time fees from any social media ROI calculation. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable. Landing pages as well.

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How B2B Buyers Have Changed- and the Role of Content & Social Media

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These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. With social media, buyers can reach out to colleagues, experts, peers, etc. Content marketing and social media do away with the ineffective and inefficient sales tactics that so many organizations continue to use (as if they’re on auto-pilot). That means social media.

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. With social media, buyers can reach out to colleagues, experts, peers, etc. Content marketing and social media do away with the ineffective and inefficient sales tactics that so many organizations continue to use (as if they’re on auto-pilot). That means social media.

Why Marketing Automation Does Not Work

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Alternatively, you can base segmentation on how your leads interact with your emails, website and social media conversations. Who will promote that content through, for example, social media, online advertising and content syndication? You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. It makes sense. The result?

How The Beatles’ Songs Optimize B2B Marketing Strategies

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Be yourself, especially with your own content and within social media.  Strategic branding, targeted messaging, media tactics, and inbound/outbound marketing tactics all need to have a strategy behind it.  It’s OK to wish social media friends a happy birthday, but do it naturally as compared to an obvious sales tactic. Act Naturally. All Together Now. Because.

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

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I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. Now your Google+ tool bar looks like this and when configured, you can view your other social media streams. just did this for the aforementioned, but many social media sites can be configured. One,  It brings your RSS feeds right onto your Google+  streaming page, where you can review your news and share interesting articles to your circles, then re-share via other social networks with the previously described extension. 

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. Now your Google+ tool bar looks like this and when configured, you can view your other social media streams. just did this for the aforementioned, but many social media sites can be configured. One,  It brings your RSS feeds right onto your Google+  streaming page, where you can review your news and share interesting articles to your circles, then re-share via other social networks with the previously described extension. 

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17 Ways to Promote Your White Paper for Lead Generation

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That’s because online releases are submitted to major search engines, industry journals and social networks. Social Media. Of course, promote it via social media. Always include an image of the white paper in your social promotions to increase the likelihood people will share them. Social Sharing. You’ve written, designed and produced a white paper.

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The 12 Days of Social Media; a Holiday Post

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I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. Marketing Strategy Social Media11 Facebook status updating.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Sale’s job is to persuade via non-media channels and close those opportunities that come to him/her. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Demand Generation is persuasion. With so much attention to buyer 2.0

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Sale’s job is to persuade via non-media channels and close those opportunities that come to him/her. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Demand Generation is persuasion. With so much attention to buyer 2.0

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Millenial Media. Millenial Media is the dominant mobile advertising platform. Sprout Social.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

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LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. Advertising Media Planning Social Media Tactical ServicesTargeting. You can target LinkedIn ads by.

18 Ways to Promote Your White Paper for Lead Generation

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Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Social Sharing. Besides  promoting your white paper via social media, you need to allow others to share it as well.  Well, your firm has written and produced a white paper. Generate new leads.

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Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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Great content is the fuel to social media messaging, sharing, and engagement. Social Media Engagement is all about content- your trust and credibility via social media channels is what drives your social media effectiveness. The poll also supports my message of how content marketing and lead generation go hand-in-hand.

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How to Set Up a Promoted Tweet Campaign Targeting Keywords

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Related Posts: LinkedIn and Twitter Advertising and Marketing Options; A Primer Social Media Advertising NuSpark Search. Advertising Pay-Per-Click Social Media Tactical Services Video Posts Keep in mind, pricing is based on “pay-per-engagement” meaning a click, or a retweet, or the action of gaining a follower will charge your account.  . Strategy for Advertisers.  .

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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The best way to learn is to try new features yourself; which is what I did with my WordPress website.  I have an ebook I use for lead generation, called  A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.   I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

The best way to learn is to try new features yourself; which is what I did with my WordPress website.  I have an ebook I use for lead generation, called  A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.   I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. This year look for one on Marketing Analytics and an update on social media lead generation. Paid Media. Social Media. Social media is social networking.

Online Display Advertising, Targeting, and Capturing Leads

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Services offered- social- retargeting-behavioral targeting, mobile, affiliate. Optimization technology. • Ad units and rich media. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media. Advertising Media Planning Tactical ServicesA Look at Online Display Advertising for Lead Generation. Retargeting.

Facebook Business Pages; Measuring What Matters for Success

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However, I use my own custom dashboard (below) because it’s my preferred method of reporting results to my clients.  My goal as a marketing consultant is to report on trends of KPIs, and recommend optimizations, for any media strategy.  Taken from Google analytics, you should always be monitoring website traffic from social media sources.  . Marketing Strategy Social Media

Top 10 Reasons You Need a Corporate Blog for Lead Generation

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Social media is more effective when you consistently publish content.  If you’re tweeting and posting, and you’re sharing other people’s content but not your own, you are missing a golden opportunity to promote your own content within these channels, and you miss out on quality site traffic.  Content is the fuel for optimal social media effectiveness. .  . Why not? 

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Social media is more effective when you consistently publish content.  If you’re tweeting and posting, and you’re sharing other people’s content but not your own, you are missing a golden opportunity to promote your own content within these channels, and you miss out on quality site traffic.  Content is the fuel for optimal social media effectiveness. .  . Why not?