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Should My CEO be on Social Media?

MI6 Marketing Agency

There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. What is a “Social CEO?". Should Your CEO be “Social”. The Evolution of the Social CEO.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

According to this chart, there is a difference in engagement rates based on the time of day your content is being posted and those times vary depending on the social channel you are using.  It may be worthwhile to add a clock to your calendar and use your scheduling tools a little more wisely.  (You also might want to check in with your employees during the afternoon Facebook rush). Sources.

Mi6 Agency’s Top Charts for February 2016

MI6 Marketing Agency

How do you prevent over communications by your teams via social media properties? The media, analysts and others routinely cast doom and gloom on the future of Twitter citing slow user growth with one of the causes being that Twitter is hard to use. It’s one company of many in the social networking space. You can join our forum here. Week of February 1st. Sources.

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

MI6 Marketing Agency

This Mi6 Round Up includes tips on social selling, Vancouver’s Startup Ecosystem getting downgraded, the importance of technology innovation for countries and a look into the evolving role of two c-suite roles. This Guy Gets Social Selling. The post Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer appeared first on MI6 Agency. Technology.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Also, marketers lean on their peer networks and mainstream media to learn about new marketing technologies and NOT search. Check out the chart below.

Social CRM for Small Business

MI6 Marketing Agency

Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. It’s the next generation customer relationship management system, or social CRM, if you will. 04:30 We talk about what Nimble does and how it’s positioned as a social relationship platform. Social is changing the way people work and play.

Linkedin for B2B Marketing

MI6 Marketing Agency

like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. websites and the media. Baffles me how “mindless and casual&# chat goes on in LinkedIn that best belongs in other social media and online chat rooms. Blog Featured Business Development Lead Generation Linkedin Social Media Social Prospecting TwitterAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Mining For Gold in the Chatstream. sorry.

Twitter for B2B Marketing

MI6 Marketing Agency

Social media ain’t gonna help you if you have a mediocre product/service. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. Think social media is very imp. We’re finding social media to be great way to help build relationships w/ customers/clients. Best of Twitter is learning and interaction plus connecting with wider group than other media allow; worst is 1-way promotion. 10 Essential Social Media Tools for B2B Marketers.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

smart’ television -- cable vs. streaming media like Netflix or. on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. and value. content.

The Emerging Role of the CMO

MI6 Marketing Agency

Over half of the surveyed sales professionals mentioned earlier said they know that social media is important to their success. Among the top sales performers over two thirds believed social media as being important to their success. But, they said their companies were not giving them the training they needed in order to leverage social media to be successful.

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Social Media Sponsorship Metrics

MI6 Marketing Agency

Today’s Chart: Top 8 Metrics Used by Marketers to Measure Social Media Sponsorship Success. In the article by eMarketer “How Valuable Are Social Media Sponsorships” they show the top 8 measurements used to evaluate the success of a social media sponsorship program. We will pick a chart each day and add our thoughts and insights.

Win Tickets

MI6 Marketing Agency

Learn about Creativity and Innovation, Brand Strategy & Growth, Social Media and Word of Mouth Marketing, Consumer Behaviour & the Psychology of Choice and Brand Measurement and Metrics. Enter Our Draw for Free Tickets to The Art of Marketing Conference. Riding the heels of a sold out tour in 2010 this years event includes a stop in Toronto on Monday March 7th, 2011. Tweet.

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Your customers may not be complaining too loudly on social media just yet, but they are actively looking for solutions to their current issues on message boards and in forums. Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Why message boards?

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. The Social Technographics® Profile. Defines a data tool for analyzing social behavior of any group of customers. Feature Presentation: Social Technographics Explained, Josh Bernoff. Social Technographics Explained. tags: social media ). Author: Chris Herbert. Chapter 3.

Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

Breaking down “lead sources” based on a specific tactic like social media doesn’t tell the full story. For example send a direct mailer that promotes a social media driven contest. Blogs fall under social media, but I like the fact they’ve separated it in this chart. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.

B2B Company Websites

MI6 Marketing Agency

Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. technology & social media. Other online properties linked to site such as Facebook Page, Twitter ID, Plancast, other social media ties. Outposts are perfect places for relevant messaging off-site…social networks, videos, podcasts, curation, etc. Blog Featured Marketing Strategy Online Marketing Social Media Web DesignDitto that.

Are You Giving More than Your Receiving?

MI6 Marketing Agency

Also, one person’s experience with an unconference, growing a stratup, integrating email, social and mobile and is Entreprenuership risky…really? 1) What I Learned at ProductCamp (and why I went) | Source: Shawn D. She describes what the experience was like, the value it brought to her and her take on how the unconference worked. 2) Marketers Look to Integrate Email, Social, Mobile | Source: eMarketer. What it tells me is more marketers see the strategic value of using email, social and now mobile. Save Some Time on Us. We call these our Fave Five Posts. Is it?

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

Fave Five Posts, Week of Jan 2

MI6 Marketing Agency

Blog Fave Five Posts Featured angel investment Blogging Content Marketing Social Media Social Media MarketingSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Jan 2, 2012.

Mi6 Quick Tip #7

MI6 Marketing Agency

How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. What matters is whether your customers, prospects and competitors are using social media. This is what the social web is about.

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Mi6 Marketing Wrap Up #18

MI6 Marketing Agency

This update include: 1) The Science and Psychology of Twitter: Why We Follow and Share | 2) Canadian Executives Question Benefits of Social Media | 3) Marketing Has a Marketing Problem | 4) Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers | 5) Engaged Communities Drive Business Growth – Six Success Factors. 1.  He outlines 15 factors that affect follower growth broken down into three key categories: Social Behaviours, Message Content and Social Network Structure. The same applies to social media.

B2B Marketing Framework

MI6 Marketing Agency

Now buyers rely on their peers, Google and social networks to gather information. Is social media the right thing for us? The collection and use of these tools and now social networks form what we call a platform that the marketer uses in order to design, manage, execute, monitor and measure. Foundation for B2B Marketing. What is a framework? To manage a project.

Content Strategy for Marketing

pushing products through mass media has been upended, as consumers, empowered by information, are demanding. SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. your reputation, earned media, sales or sales leads, and. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content.

Stop Thinking Leads and Lists.Start Thinking Networks

MI6 Marketing Agency

mixture of articles and posts caught our eye last week with the most interesting one being building the social enterprise. Other favourites include how to connect with “movers and shakers”; easier ways to produce content and an update on the newest version of Nimble social CRM. Enjoy! 1) 5 Steps to Connecting with the Movers and Shakers on LinkedIn | Source: Social Media Today. Builds On Social CRM Vision Part 1 / Part 2 | Source: Information Week. Save Some Time on Us. Some of the better reads we encountered this week. See #5 below).

Groundswell Blook Report, Chapter Five: Listening to the Groundswell

MI6 Marketing Agency

Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. The Conversation: An Introduction to Social Media. Slides 1-16: Social media defined, some Canadian Demographics (these folks are from wintery Winnipeg).

Mi6 Quick Tip #8: Custom Groups

MI6 Marketing Agency

Linkedin is the primary public social network for making connections and engaging with business professionals. This group is used as a case example by Jeff Wiener, CEO of Linkedin, in this short interview on Social Media and B2B Sales. How Philips Engages with Radiologists. This is a closed group available to Employees/Alumni, Users and Consultants of Philips Medical products.

Canadian Companies Use of Social Media

MI6 Marketing Agency

Over 50% of Canadian Companies Don’t See Social Media as Important. If you think social media should play a role, find out if the markets and customers you serve are using social media first. More consumers and business are using social media. Keep this in mind, especially if you’ve written social media off as a fad.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

Trends in social media may be responsible for marketing once again focusing on optimizing how the company and its products are viewed in the marketplace, moving beyond just one of many vendors to a preferred supplier status. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. 139 earned revenue between $50M – $500M. Findings.

Ready for the Empowered Customer?

MI6 Marketing Agency

Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. They chat about social media, analytics, conversing and engaging with customers and more. Blog Featured Engagement Social MediaMarketing Needs to Evolve and Adapt to the Empowered Customer. Video Timeline.

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My top 3 tweets #9

MI6 Marketing Agency

Why top 3?:  I chose this tweet for two reasons: 1) According to Buffer it was the “most popular” tweet based on reach, faves and clicks; 2) It ties thought leadership content with use of social media. Welcome to my top three tweets for the week of July 13, 2015. Each week I pick my top 3 tweets and package them into a blog post. – Chris. No 2: Infographic.

Talking With the Groundswell

MI6 Marketing Agency

The key, is to create and share content through social media and participate in open and honest conversations. 3) You Need To Be Committed For The Long Term. If you want to engage in conversation through social media you must be committed for the long term. It means culturally and strategically embracing social media as a channel to communicate, share and converse.

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Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.

Wish I Attended!

MI6 Marketing Agency

Blog Featured Quick Posts cisco cloud mobile social media videoWe’d love to have been at Cisco’s recent Velocity Partner Conference in Barcelo, Spain. This is a conference dedicated to sharing with channel partners best practices, ideas, thought leadership and emerging trends in B2B marketing. You can read Cisco’s wrap up of the event here. Tweet.