| | | Marketing to Business Executives Blog | |  Social Media | 11 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 5, 2011  Top Eight Reasons B2B Marketers Use Content Curation Marketers view content curation as a social as well as a content initiative. Reason 5: Marketers also start curating so they can stay up to date on competitor activities, issues facing their customers, brand commentary, and discussions in social media. Filed under: Content curation , Content marketing , Social media management , Thought leadership. | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. Assess web and media mentions of and actions by competitors. | | | | | |
| MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 7, 2011 How do you involve your experts in social media? ConnectedN is a Software-as-a-Service curation platform focused on making social media engagement feasible for busy professionals, particularly those in enterprises that adhere to strict guidelines for pre-publishing approval. This includes a brand-compliant microsite that sits on the customer’s Web site for publishing curated content, the aggregation and routing software that finds relevant social media mentions and routes them via email to appropriate experts and reviewers, as well as newsletter distribution and social media publishing capabilities. . | MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 7, 2011 Need a quick news fix in a speciality area? If you haven’t taken a look recently at Eqentia’s portal with its 12 channels for business, 17 for technology, 4 for social media and many more, it’s worth a browse. Eqentia Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Content curation Content marketing Eqentia Social mediaEqentia curates news into all these channels and most of them are available to the public for free. Now they have upgraded the user interface and it looks terrific. You can find the report here. | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 14, 2011 Sorting through content curation options Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers. There are dozens of content curation tools out there. Please let me know. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 25, 2011  Eqentia content curation gives control to information consumer. My newsletters subscriptions at a couple of these sites deliver links prioritized by social attention, which helps me stay current on the buzz (which may or may not be what is most important). Eqentia is definitely an option marketers should explore for most of the marketing uses of content curation. My full report on Eqentia for Patricia Seybold Group is now available for download. | | | | | | | |
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 “Curation” gets six tweets per hour…right now!
02/16/2011 Marketing to Business Executives Leave a comment Go to comments Take a look at Thoora , which helps users “Discover What the World is Talking About.&# Thoora , which calls itself a news discovery service, finds what is hot in blogs, twitter and traditional news media and displays the stories in real time ordered from mosts buzz to least. “Curation&# gets six tweets per hour…right now! Tweets per hour and the “sparkline&# of tweet history is shown for each story. It’s free. I’ve corrected it to Aggregage. No trackbacks yet. MORE >> -
 Games as Content in B2B Marketing
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content marketing , Customer knowledge , Games in B2B Marketing , Thought leadership > Games as Content in B2B Marketing Games as Content in B2B Marketing 02/22/2011 Marketing to Business Executives Leave a comment Go to comments Bob Johnson at IDG Connect sent me a brief on using games for B2B marketing. I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web. Turns out games have been used in B2B several (many?) times, Thanks. MORE >> - Content marketers: throw out your editorial calendar!
The first recommendation in Accenture’s publication, Social Media: Rewriting the Rules on Content Management , is to throw out your editorial calendar. Shocking! Through content curation, marketers can harvest timely, relevant topics from news articles, blog posts and social mentions. Filed under: Buyer behavior , Content curation , Content marketing , Thought leadership Tagged: content curation , Content marketing , Editorial calendar , Marketing , Social media. Shocking! Doesn’t it drive your budget, assignment, and approval cycles? MORE >> -
 B2B battleground for content curation « Marketing to Business.
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Content curation , Content marketing , Social media management , Thought leadership , Uncategorized > B2B battleground for content curation B2B battleground for content curation 02/09/2011 Marketing to Business Executives Leave a comment Go to comments Vendors providing content curation solutions for publishing ( Loud3r , Daylife , PublishThis , OneSpot , Atex to name a few) are moving to provide B2B marketing solutions…in droves. And new (e.g., What will it take to succeed? MORE >> -
 Evidence:the heart of your business (and marketing) plan.
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > B2B marketers job , Business management , Core marketing skills , Customer knowledge , Marketing measurement > Evidence:the heart of your business (and marketing) plan Evidence:the heart of your business (and marketing) plan 02/15/2011 Marketing to Business Executives Leave a comment Go to comments Cover via Amazon If you haven’t read John Mullins’ and Randy Komisar’s book, Getting to Plan B , I urge you to do so. Read the book for some great examples.) getting to plan B). MORE >>
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