| | | Marketing Interactions | |  Social Media | 264 articles |
| Page 1 of 3 | Previous | Next | MARKETING INTERACTIONS FEBRUARY 27, 2011  The Biggest Question When Using B2B Social Media Sometimes I become a bit skeptical when I see the huge uptake in social media by B2B marketers. In fact, recent research by Junta42 and Marketing Profs finds that use of social media is the top B2B tactic in use as identified by 79% of 985 marketers. So what's the biggest question to ask when using B2B social media in marketing? Will it blend? Yikes! | MARKETING INTERACTIONS DECEMBER 16, 2012  Is Listening on Social Media is a Waste of Time? It occurs to me that in a variety of online social situations it's not really easy to distinguish someone being authentic from someone who's, well, not. In social media, we generally have no context to interpret why a person posts what they post. Has the exposed nature of social media made us so vulnerable that many of us are afraid to speak the truth? | | | | | |
| MARKETING INTERACTIONS JANUARY 15, 2011 My Social Media Checklist There's a lot of buzz about the social media site Quora. Had I just read the post, I'd be confident in my choice not to go exploring yet one more social site. That's where I am with social media. As I was reading the commments on Mark's post and adding my own, it ocurred to me that there should be a reasonable way to evaluate which social media tools and platforms will deliver the most value for me - both personally and professionally. This is My Social Media Checklist: Time: How much time will it take to participate? | MARKETING INTERACTIONS OCTOBER 14, 2012  The Role of Content in the B2B IT Buying Process IT Decision Makers share information mostly by email (86%), but 73% also use social media to source ideas and information to discuss with peers and colleagues. The 2012 Customer Engagement Study , conducted by IDG Enterprise and released at the end of September, focused on learning more about the role content plays in an IT Decision Maker's buying process. Eight? " 2. | MARKETING INTERACTIONS OCTOBER 5, 2011 5 Things a B2B Website Must Accomplish And why do you rely on those little social media icons in the footer or header of your website to do the trick? Seeing that my last post was about a report that showed B2B websites were critical to marketing but not performing up to their potential, I thought I'd share some ideas about what your website must accomplish in order to start climbing that ladder of opportunity. It really doesn't have to be that difficult. After all, a B2B website must serve as a centralized hub for all of your online content marketing efforts. Orient Visitors Immediately. Always. Yes, I know. | MARKETING INTERACTIONS JANUARY 31, 2013  The Cost of Misaligned B2B Marketing Social media marketing. For example, if your social media team is posting wins but your white paper downloads have fallen off, something is out of whack. When alignment is discussed in marketing, the usual application is to sales and marketing alignment. This has been an ongoing conversation for nearly as long as I can remember. marketing misalignment. Product marketing. | | | | | | | |
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MARKETING INTERACTIONS | THURSDAY, JUNE 21, 2012 Content Curation Sneaks Up on Marketers
believe you need to be present when you participate in social media. I've read a lot of articles and blog posts about content curation. have to say that I've been outspoken about not being a fan. Mostly, my reaction is related to the ridiculous notion that a company can become a thought leader through curation alone. Eric Wittlake wrote recently about that with his post, Three Reasons Content Curation is Overated , so I'll let you read his views. tend to agree with him. Yep, it's true. Nearly every time I Tweet, I'm doing so to share someone else's content. MORE >> -
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 6, 2010 5 Things to Consider BEFORE Using Social Media
Many companies I work with today are enthusiastic about diving into social media. The problem I find most prevalent is that companies have no realistic idea about what it takes to launch and support a social media program. Here are 5 things to consider before you choose to add social media to your marketing mix: Prospect Preferences. Do they engage in social media? Do you have plans to continuously develop a flow of content with the variety of contexts you need to meet expectations in different social media venues? Resources. MORE >> -
MARKETING INTERACTIONS | MONDAY, OCTOBER 25, 2010 Sending an Email Is NOT Nurturing
Social media like Twitter, LinkedIn and Facebook can be a delivery system for nurturing content. I just saw a Tweet come through the stream from the Marketing Sherpa B2B Summit that reads: So if sending an email isn't nurturing what is? b2bsummit. Lead nurturing is about providing the right content at the right time that addresses a problem that a prospect is focused on (or at least considering) solving. Lead nurturing is done best when it addresses each stage of the buying process in parallel with your prospect's position in the buying process. Hogwash. MORE >> -
MARKETING INTERACTIONS | SUNDAY, MAY 13, 2012 Can B2B Marketers Become Content Whisperers?
lack of click through—whether from social media or email—indicates that your message isn't resonating with your audience. If an individual reacts to your content by leaving a comment or saying something on social media or replying to an email, a relevant response is warranted. One of the mandates bandied about lately is that B2B marketers need to become listeners. They should set up listening posts and they must listen first, before launching marketing programs. Anyone who's married or in a relationship can relate to "listening." How about 10? MORE >> -
MARKETING INTERACTIONS | FRIDAY, MARCH 11, 2011  Do You Know What Tech Buyers Want?
For those of you who always ask me how I know buyers are using social media during their buying process, here you go: This presents a real need to be using social media to advance buying conversations. This should help dispel the argument that tech buyers aren't using social media. As marketers, we like to think we know what our buyers need and want and that we give it to them across the course of their buying process. But, do we really? If we're only listening to what they say and not watching their behavior, we may miss a few critical nuances. MORE >>
- 6 Tips for B2B Vendors Becoming Publishers MARKETING INTERACTIONS | SUNDAY, JANUARY 22, 2012
- B2B Websites NOT Great At Demand Gen MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 29, 2011
- B2B Content Strategy Should Never Be a Wallflower MARKETING INTERACTIONS | WEDNESDAY, MAY 2, 2012
- Why a Blog Improves Social Media for B2B MARKETING INTERACTIONS | THURSDAY, MARCH 25, 2010
- Expectations and Experience are the New Competition MARKETING INTERACTIONS | MONDAY, FEBRUARY 6, 2012
- Show Quantity the Door MARKETING INTERACTIONS | MONDAY, SEPTEMBER 5, 2011
- B2B Marketers Need Every-Click Attribution MARKETING INTERACTIONS | THURSDAY, MARCH 22, 2012
- Content Marketing Hubs Deliver ROI MARKETING INTERACTIONS | SUNDAY, NOVEMBER 20, 2011
- Are B2B Salespeople Thought Leaders? MARKETING INTERACTIONS | TUESDAY, OCTOBER 18, 2011
- Marketing Beyond the Chit Chat in Social Media MARKETING INTERACTIONS | MONDAY, APRIL 16, 2012
- Why Marketing Content Needs a Point of View MARKETING INTERACTIONS | SUNDAY, FEBRUARY 12, 2012
- Lost the Key to Your B2B Database? MARKETING INTERACTIONS | TUESDAY, MARCH 13, 2012
- B2B Lead Nurturing and Social Media MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 1, 2010
- Blogs Provide Versatility for B2B Content Marketing MARKETING INTERACTIONS | THURSDAY, JANUARY 5, 2012
- Prime Your B2B Marketing Mind MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 27, 2011
- Taking on B2B Marketing Buzzword: Conversation MARKETING INTERACTIONS | SUNDAY, AUGUST 12, 2012
- Content Marketing Requires More Than Content MARKETING INTERACTIONS | THURSDAY, JANUARY 3, 2013
- The B2B Website Audience Litmus Test MARKETING INTERACTIONS | SATURDAY, APRIL 27, 2013
- Content Marketers Need a Customer Field Trip MARKETING INTERACTIONS | MONDAY, AUGUST 8, 2011
- Is Social Selling in Need of Sales Enablement? MARKETING INTERACTIONS | TUESDAY, APRIL 2, 2013
- Inbound Needs Outbound MARKETING INTERACTIONS | SUNDAY, JUNE 19, 2011
- Lead Generation is NOT IT MARKETING INTERACTIONS | TUESDAY, MARCH 8, 2011
- Writing is a Critical B2B Marketing Skill MARKETING INTERACTIONS | SUNDAY, DECEMBER 5, 2010
- Treat Your Content with More Respect MARKETING INTERACTIONS | THURSDAY, JULY 21, 2011
- When a Blog is More than Just a Blog MARKETING INTERACTIONS | SUNDAY, JANUARY 30, 2011
- Why B2B Content Marketing Themes Fail MARKETING INTERACTIONS | MONDAY, DECEMBER 26, 2011
- Relevance is Not an Option MARKETING INTERACTIONS | MONDAY, MARCH 21, 2011
- Stop the PR Madness MARKETING INTERACTIONS | THURSDAY, FEBRUARY 10, 2011
- Who comes first in your marketing content? MARKETING INTERACTIONS | SUNDAY, JANUARY 23, 2011
- 6 Ways B2B Marketers Can "Listen" Effectively MARKETING INTERACTIONS | SUNDAY, FEBRUARY 28, 2010
- How to Get More Social on Twitter MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 9, 2010
- Measure the Value Prospects Assign to Your Marketing Content MARKETING INTERACTIONS | WEDNESDAY, JANUARY 12, 2011
- B2B Marketers Need Big-Picture Thinking MARKETING INTERACTIONS | TUESDAY, MAY 18, 2010
- Is Gaming Your Customers Okay? MARKETING INTERACTIONS | SATURDAY, DECEMBER 17, 2011
- B2B Buyers' Use of Social Media - BUYERsphere Report MARKETING INTERACTIONS | FRIDAY, APRIL 9, 2010
- Social Media is Not a Replacement MARKETING INTERACTIONS | MONDAY, APRIL 5, 2010
- 18 B2B Reasons to Attend Content Marketing World MARKETING INTERACTIONS | SUNDAY, AUGUST 21, 2011
- Use Story Elements in B2B Marketing Content MARKETING INTERACTIONS | WEDNESDAY, MAY 12, 2010
- What Questions Will You Answer for Prospects in 2012? MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 28, 2011
- Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation MARKETING INTERACTIONS | MONDAY, AUGUST 16, 2010
- 5 Points from the 2012 Buyersphere Report MARKETING INTERACTIONS | WEDNESDAY, JULY 18, 2012
- The Impact of Social on B2B Brand Personality MARKETING INTERACTIONS | SATURDAY, MAY 15, 2010
- Tech Buyers Use Collateral for Purchase Decisions MARKETING INTERACTIONS | MONDAY, JUNE 22, 2009
- Asking Prospects to Pay MARKETING INTERACTIONS | TUESDAY, APRIL 19, 2011
- Takeaways from The Great Content Marketing Experiment MARKETING INTERACTIONS | SATURDAY, MAY 22, 2010
- Is Internal Marketing in Your B2B Go-to-Market Strategy? MARKETING INTERACTIONS | SUNDAY, NOVEMBER 14, 2010
- Is Sales Stepping on Your Marketing Dialogue? MARKETING INTERACTIONS | THURSDAY, JULY 22, 2010
- Match Content to Buyer Value Perceptions MARKETING INTERACTIONS | WEDNESDAY, JUNE 1, 2011
- B2B Marketing Stocking Stuffers & Holiday Cheer MARKETING INTERACTIONS | TUESDAY, DECEMBER 21, 2010
- Nurturing isn't Limited to Your Database MARKETING INTERACTIONS | FRIDAY, FEBRUARY 25, 2011
- Why Storytelling is Critical for Business MARKETING INTERACTIONS | MONDAY, SEPTEMBER 14, 2009
- Signs of Sybil in B2B Content Marketing MARKETING INTERACTIONS | TUESDAY, JANUARY 4, 2011
- Webinar Q&A: Content is Marketing Currency MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
- Genius is Bringing GURLs to the Social Party MARKETING INTERACTIONS | TUESDAY, JULY 28, 2009
- Social Relevance Plays a Role In Vendor Selection MARKETING INTERACTIONS | WEDNESDAY, MARCH 17, 2010
- Webinar Q&A: Content is Marketing Currency - Australian Audience MARKETING INTERACTIONS | FRIDAY, AUGUST 20, 2010
- Demand Gen Academy for B2B Marketers MARKETING INTERACTIONS | TUESDAY, MAY 25, 2010
- Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales MARKETING INTERACTIONS | WEDNESDAY, JUNE 23, 2010
- eBook: The Art of Social Sales MARKETING INTERACTIONS | TUESDAY, DECEMBER 1, 2009
- Key Content Marketing Trends & Predictions 2010 MARKETING INTERACTIONS | WEDNESDAY, JANUARY 20, 2010
- Issues with Corp-sourcing Marketing Content MARKETING INTERACTIONS | SATURDAY, FEBRUARY 13, 2010
- Sales Executive Enablement Summit - From the Trenches MARKETING INTERACTIONS | THURSDAY, OCTOBER 8, 2009
- Dreamforce 09 Day 1 - Lots of Chatter MARKETING INTERACTIONS | THURSDAY, NOVEMBER 19, 2009
- Back Story as foundation for your content marketing plan - Marketing Interactions MARKETING INTERACTIONS | MONDAY, AUGUST 4, 2008
- The Truth About Trust in Business MARKETING INTERACTIONS | MONDAY, SEPTEMBER 7, 2009
- Storytelling and Marketing - Marketing Interactions MARKETING INTERACTIONS | MONDAY, MAY 1, 2006
- Collaboration Marketing - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, AUGUST 10, 2006
- The Context of Software - Marketing Interactions MARKETING INTERACTIONS | MONDAY, MAY 15, 2006
- Online Marketing for B2B - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, MAY 16, 2006
- The Context of "Expert" Knowledge - Marketing Interactions MARKETING INTERACTIONS | MONDAY, MAY 22, 2006
- Conversations Around Design - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, MAY 30, 2006
- Marketing as a Service - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, JUNE 8, 2006
- Lead Generation for The Complex Sale - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, JUNE 13, 2006
- Marketing is NOT One-Size-Fits-All - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, JUNE 14, 2006
- Every Click is a Conversion - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, JUNE 20, 2006
- Scenarios for Customer Interactions Via Portal - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, JUNE 22, 2006
- Shiny and Deep - The Interactive Marketing Story - Marketing Interactions MARKETING INTERACTIONS | FRIDAY, JUNE 23, 2006
- How effectively does your website play with users? - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JUNE 26, 2006
- Meeting the Need for Social Networking - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, JUNE 27, 2006
- Transparent CRM Streamlines Processes - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, JUNE 28, 2006
- The Context of CRM - Marketing Interactions MARKETING INTERACTIONS | FRIDAY, JULY 7, 2006
- Conversations About CRM - Marketing Interactions MARKETING INTERACTIONS | SUNDAY, JULY 16, 2006
- Partner Communities Drive Business - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JULY 17, 2006
- Defining 360 Degree View of Customer - Marketing Interactions MARKETING INTERACTIONS | FRIDAY, JULY 21, 2006
- The Wisdom of the Flying Pig - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JULY 24, 2006
- How B2B Buyers Buy - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, JULY 26, 2006
- Converting Knowledge Assets to Resources - Marketing Interactions MARKETING INTERACTIONS | SUNDAY, JULY 30, 2006
- Start With a Lead - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, AUGUST 1, 2006
- Sales Communications for Real Customers - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, AUGUST 9, 2006
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