The reason you need to consider this within your entire content strategy is because your content lives in various locations; your website, social networks, press, email marketing campaigns, etc. External web : website, social media, partner sites, email, webinars. With the current proliferation of social media, and web based tools–including your website, it’s impossible to even consider not having a content strategy. If you want to make your life easier, yes. Content Touches Everything. Drives action. Builds loyalty. On time. One budget. ”. Better Content.