| | | Marketing Finger | |  Social Media | 16 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 22, 2011  Blogging in the Social Media Ecosystem But how have social media changed the way you blog ? Pacific where we will discuss Blogging in the Social Media Ecosystem. Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn? What are the best ways to leverage existing blog content with social channels? b2b marketing social media #B2Bchat blogging | MARKETING FINGER SEPTEMBER 8, 2011 Social Media and Email: Two Separate Worlds? #B2Bchat Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other much more than is commonly acknowledged. Should there be a stronger push towards the convergence of social media and email as it relates to customer and prospect communication? Pacific, 8 p.m. | | | | | |
| MARKETING FINGER JUNE 21, 2010  Social Media Statistics for B2B Marketers Here is a new, must-see video for B2B marketers interested in social media. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. Fifty-four percent of CIO’s prohibit use of social networking sites while at work. | MARKETING FINGER APRIL 11, 2012 How to Demonstrate the ROI of Social Media As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media. targets for social media? How do you calculate the ROI of social media marketing? Do you currently measure the leads generated from social media? How does the typical CxO perceive social media? | MARKETING FINGER DECEMBER 16, 2010 Aligning B2B Sales and Marketing Efforts in Social Media Marketing and public relations departments tend to be the ones driving social media within companies. Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. What can marketing can do to help the sales team be more effective with social media? How much time should sales people spend on social? What guidelines, if any, are helpful for sales and marketing so each can become more effective in their use of social media? | MARKETING FINGER FEBRUARY 24, 2011 Is Quora Relevant for B2B Marketing? b2b marketing social mediaIt was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years? Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. But do we need another Q&A site? And why is Quora getting so much attention lately? In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Will Quora kill blogging? | | | | | | | |
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MARKETING FINGER | SATURDAY, APRIL 14, 2012  Pushing the Right Buttons to Viral Video Success
marketing social media video viral marketingThis video crossed my radar this morning and I think it’s brilliant. wonder how many “push the button” spin-offs this will create? MORE >> -
MARKETING FINGER | THURSDAY, MAY 5, 2011 How do Marketers “Sharpen the Saw”?
How has social media changed the way marketers learn? Stephen Covey’s book, The Seven Habits of Highly Effective People, has provided inspiration to countless numbers of people since it was released over two decades ago. The seventh and final habit in the book focuses on continuous improvement, what Covey calls “sharpening the saw”. What are the best ways for marketers to build and sustain their own expertise? Which books, which blogs, and which conferences, and which individuals drive us towards excellence? What is the best marketing-related book you’ve read recently? MORE >> -
MARKETING FINGER | SUNDAY, FEBRUARY 28, 2010  To Follow Or Not To Follow: That is the Question on Twitter
Tags: social media follow following social media marketing twitter unfollow MORE >> -
MARKETING FINGER | THURSDAY, FEBRUARY 2, 2012  How to Turn Followers and Fans into Leads (and when not to)
One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. How do your social media followers fit into lead generation? b2b marketing social media #B2Bchat lead generationSo how do you best turn fans into leads? Should they be considered in the same sentence? Join us on February 2, 2012 at 5:00 p.m. MORE >> -
MARKETING FINGER | MONDAY, MAY 16, 2011  Content Marketing: How Companies are Doing It [Infographic]
new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. Some of the most popular include social media, articles, newsletters, case studies and blogs. b2b marketing social media content marketing Infographic MarketoWhy do companies pursue content marketing, and how are they doing it? A Here are some of the highlights: Companies with over 1,000 employees use an average of 9 content marketing tactics. B2B marketers allocate approx. MORE >>
- Do You Ping.fm? MARKETING FINGER | THURSDAY, AUGUST 12, 2010
- How to opt out of Facebook’s new Instant Personalization Program MARKETING FINGER | SATURDAY, MAY 15, 2010
- Social Media Statistics for B2B Marketers MARKETING FINGER | WEDNESDAY, SEPTEMBER 15, 2010
- Predicting Twitter’s Success in 2006 MARKETING FINGER | MONDAY, MARCH 29, 2010
- Measuring the Value of Digital Marketing MARKETING FINGER | MONDAY, MAY 3, 2010
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