Marketing Edge

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Pull From Past To Be Creative Today

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. I was trying to figure out a creative way to tell the story of a Read More. Quick and to the point. Home Think About This Video Production creative video video editing

Jacob Tucker’s Social Media Slam Dunk

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. marketing social media crowdsourcing Facebook social campaigns Jacob Tucker NCAA Dunk Contest social media and sportsTime 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up. Dick Vitale calls Tucker, the hi riser Elevator Man. Tucker is a 5’ 11” guard at. Quick and to the point. Time 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up.

Viral 47

And the Social Media Marketing Survey Says…

Marketing Edge

This Social Media Marketing survey from Social Media Examiner caught my eye. Hitting on a single topic in marketing, social media and business communications. This Social Media Marketing survey from Social Media Examiner caught my eye because of the sample size of 3300 marketers across the spectrum of business sizes and types. [.] marketing social media social marketing social media marketing social media survey 2011Quick and to the point.

Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. marketing social media Facebook Facebook Commerce Home Depot Internet Retail Retail SalesTime 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Quick and to the point. Recently Angie Schottmuller @aschottmuller wrote a post about this campaign Home Depot [.]

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Tips For Creative Video Editing

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. This video about storytelling using resources that are not readily apparent as you sit down to edit the piece. It requires thinking creatively about video, sound, and transition elements of video. Quick and to the point. Home Think About This Motion 5 storytelling video editing

QR Codes Hype or Worth The Work?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Quick and to the point. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask the question why will this new technology help us solve X.

Work 52

Social Marketers: Is It the Seven Year Itch?

Marketing Edge

There are hundreds of surveys these days about social media usage with varying degrees of accuracy. Hitting on a single topic in marketing, social media and business communications. corporate marketing marketing social media Facebook decline Facebook users defecting google+ social consumer decline social fatigue social media strategySuffice it to say this one from GlobalWebIndex showcases the general mood of fatigue by users of. Quick and to the point.

Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita

Marketing Edge

Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Hitting on a single topic in marketing, social media and business communications. Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Quick and to the point. Brogan and I met over $.99

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.

X Reasons To Stop Blogging

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Social Media Beyond Social Media Blogger blogging Reasons I didn’t blog for a while I simply needed a break (I recommend it) I wondered whether it made a difference  (It does, thanks to all who read and reached out) There is something to be. Quick and to the point.

What Will Change Social Media in 2012

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. marketing small business social media strategy marketing trends 2012 mobile trends 2012 social media trendsTime 13:22 The year-end blog posts about marketing ideas for 2012 are endless. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother. Quick and to the point. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Stop it; this should almost insult your [.]

Buzz 16

Biggest Dilemma for Men Using QR Code on Indoor Advertising?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. So I’m standing at a urinal doing what guys do in that position, which is stare at indoor advertising and I’m faced with a dilemma, what to do with my other hand. You see as a geek. Quick and to the point. advertising Blog Post Facebook mobile Facebook apps Indoor Advertising Mobile Contests QR Codes

Armstrong This Generation’s Nixon For PR

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Public Relations Social Media Crisis Communications Lance Armstrong OprahLordy Lordy, will wonders never cease in the world of public relations. Lance Armstrong will go down in history for the best PR comeback in a generation. that’s my prediction) The last time. Quick and to the point.

Is Empire Avenue A Game or A Social Network?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. marketing social network Empire Avenue Empireave gamification social gamingTime 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. You must spend some time on the site to truly appreciate the deeper. Quick and to the point. Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. Their price is a function [.]

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

Companies, Take Back Your Name

Marketing Edge

As an early user of social media I was an advocate.  I believed in the openness, the discovery of new ideas, products, people etc. Hitting on a single topic in marketing, social media and business communications. Social Media Uncategorized brand management consumer complaints customer satisfaction social response Quick and to the point.

Twitter Search Tips

Marketing Edge

Sometimes when you are head deep in social media marketing you assume some of the tactics you use all the time are common knowledge. mentioned these social media marketing search tactics in a. Hitting on a single topic in marketing, social media and business communications. marketing strategy social media marketing Twitter Twitter marketing twitter searchQuick and to the point.

Think Multidimensional When Using QR Codes

Marketing Edge

In this episode I have a conversation with social media marketing veteran Wayne Sutton. Hitting on a single topic in marketing, social media and business communications. In this episode I have a conversation with social media marketing veteran Wayne Sutton. Sutton incorporates many of the skills necessary to thrive in the social space. Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. Sutton incorporates many of. Quick and to the point. Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing.

Sorry Military and Your Families

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Happy Memorial Day to you, the families of the United States Military. quick note to say thank you and I’m sorry. Oh sure, we applaud the military service and we wave flags. We call you. Quick and to the point. citizen journalism technology future military conflicts Military power of television

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%

Facebook Changes Don’t Change Challenge

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real. Quick and to the point. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real Facebook Marketing challenge with a client in the shipping business USA2Pilipinas.

2011 The Year of The Groupon

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6. Quick and to the point. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6 billion offer from Google.

Press 36

Marketing Tips for 2014

Marketing Edge

I’ve been at this marketing thing for more than 30 years, and into the social space early on, pre-twiiter, pre-YouTube, and so I don’t get all excited about the latest gadget. Hitting on a single topic in marketing, social media and business communications. Content Marketing Social Media 2014 marketing trends marketing social marketing So pardon. Quick and to the point.

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of. Hitting on a single topic in marketing, social media and business communications. Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of social media. Quick and to the point.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.

Social Media Helps Us Honor and Share War Stories

Marketing Edge

Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going. Hitting on a single topic in marketing, social media and business communications. Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going on. Quick and to the point.

PR Problems in Big and Small Packages

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military. Quick and to the point. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military traveling to and from war zones using Delta Airlines is not a new thing.

PR 30

Name Your Favorite “New Small” Technology

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. Author Phil Simon surely. Quick and to the point. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. In his [.] small business technology cloud computing enabling technology small business technology

If It Can Happen to Oprah, It Can Happen to You

Marketing Edge

Look social is getting complicated. Hitting on a single topic in marketing, social media and business communications. Challenge Your Answers Social Media Oprah social mistakes twitterIn this Twitter hiccup,Oprah, or someone tweeting for Oprah, indicated her love of the Microsoft Surface tablet, but it was from an iPad, at least according to. Quick and to the point.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Stop the “Effortless” Bull About Social Content

Marketing Edge

I’m at the end of my rope on people saying social content is “effortless” “easy” “efficient” (see Roget’s thesaurus for more) to create. Hitting on a single topic in marketing, social media and business communications. Content Marketing Social MediaIt’s. Quick and to the point.

Disgraceful PR from White House Communications Team

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Quick and to the point. Public Relations healthcare PR Healthcare website HHS Obamacare Obamacare PR

Three Resources for Reporters And Key Social Steps for PR Practitioners

Marketing Edge

Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Hitting on a single topic in marketing, social media and business communications. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Admittedly, the rule of thumb is a [.] PR PR strategies reporters social media for PR Twitter for PRTime 24:50 St.

Something About Driving Video

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. When I first got this assignment I was told it was about a paperless delivery Read More. Quick and to the point. Home production video

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global. important media topic of 2015. SOCIAL.

HootSuite Explains – Blah Blah Blah – Makes It Right, But No Sorry

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. I’m a fan of Hootsuite, I enjoy the paid service and admire Hootsuite folks like Dave Olson, with whom I’ve interacted. Dave, you’re great! That’s why I was a bit taken aback by the email that was. Quick and to the point. PR marketing public relations corporate speak hootsuite news release writing

Dealing With Non Profit Proliferation in Social Media

Marketing Edge

Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Hitting on a single topic in marketing, social media and business communications. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Blog Post marketing non-profit social media fundraising social change TweetsgivingAsk Stacey Monk of Epic Change, the organization that. Quick and to the point.

Dealing With Non Profit Proliferation in Social Media

Marketing Edge

Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Hitting on a single topic in marketing, social media and business communications. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. marketing non-profit social media fundraising social change TweetsgivingAsk Stacey Monk of Epic Change, the organization that. Quick and to the point.

An Experiment in Brand Journalism

Marketing Edge

I covered the South by Southwest Interactive Festival from a mobile perspective because that is the “hot” area for the social web. I am fascinated by location services and what I think are the conservative predictions by web analysts that half of the web connections will be on a mobile device within 3 years. The mobile device is central to social web 2.0 Web In My Pocket.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.