Tags: Inbound Marketing Lead Generation Lead Management Lead Nurturing Lead Scoring Marketing Marketing Automation Social Media eMail Marketing Content Marketing lead nurturing Marketing Channels MORE >>

Aside from marketing automation topics, this blog covers social marketing, sales process, email marketing and content-writing. 7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. David has covered the industry for a long time and is possibly the most knowledgeable (and objective) blogger in the field. Ths blog updates very frequently with great advice for all levels of marketing automation users. MORE >>

Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. Before making a purchase decision for a marketing automation platform, buyers should know the basics of email deliverability, as it will have a direct impact on the success or failure of their marketing programs and ROI. IP Segmentation and IP management by your vendor are the most important factor in email deliverability. MORE >>

'“Social selling” is getting quite a bit of coverage and discussion these days and I suppose this blog post is evidence of that.  Sales (and marketing for that matter) have always been social disciplines because they involve interacting with other people directly and in a meaningful way.  So how do you implement a successful social selling program?  The great thing about social media is that it gives a voice to an individual that can be shared as they choose – to their social graph, to a group, or to the world.  MORE >>

This is a guest p ost by Russell Sparkman, CEO of  FusionSpark Media, Inc., and Founder/Director of the  Langley Center for New Media. The truth is that, in this day and age of social media, there are no short cuts. The Content Marketing Cycle, ©Fusionspark Media, Inc. Analysis and insight comes from everything from customer surveys to listening to how your product, service or cause is discussed in social media channels. You have a multitude of options,  from eMail outreach and mobile apps, to sharing throughout the Social Media space. MORE >>