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JANUARY 12, 2010 [Social Media] Marketing Automation Trends for 2010
Integration of Social Media, Inbound Marketing and Marketing Automation. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Marketers will continue to struggle with the new Social Media reality and coming up with smart ways to influence the market’s conversation about their brand. and Web 3.0
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MARCH 8, 2010 [Social Media] Sales 2.0: Marketing Automation & Salesforce Chatter
Social Media monitoring? Today I’m at the Sales 2.0 Conference in San Francisco. write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 is all about.
SEPTEMBER 30, 2010 | LEADSLOTH
[Social Media] Pardot User Conference Proves They’re a Top Marketing Automation Vendor
AUGUST 26, 2010 | LEADSLOTH
[Social Media] Social Media & Marketing Automation
AUGUST 23, 2010 | LEADSLOTH
[Social Media] MarketingSherpa B2B Marketing Summit
JULY 12, 2010 | LEADSLOTH
[Social Media] Hubspot Review
JUNE 7, 2010 | LEADSLOTH
[Social Media] Upcoming Lead Management Events
MAY 5, 2010 | LEADSLOTH
[Social Media] Social CRM, Inbound Marketing and Marketing Automation
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JULY 12, 2010 [Social Media] Hubspot Review
But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. If you’re a mid-size company, search Engine Optimization and Social Media are really the key features that you’ll use HubSpot for.
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AUGUST 26, 2010 [Social Media] Social Media & Marketing Automation
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. asked myself: Does Marketing Automation Get Social? How can Social Media be integrated with Marketing Automation?
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MAY 5, 2010 [Social Media] Social CRM, Inbound Marketing and Marketing Automation
Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing. Social CRM.
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OCTOBER 20, 2009 [Social Media] Is Content Marketing the New PR?
You start defining the personas that you target, and you find out how to reach them through Social Media. Tags: Social Media content marketing public relations seamless integration came up with two low-fi sketches. I’m interested to hear your opinion on these visualizations. The OLD Situation. This is blasted out to a mass audience. The NEW Situation.
LEADSLOTH | WEDNESDAY, FEBRUARY 17, 2010 [Social Media] 5 Ways to Use Social Media in Marketing Automation
will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. In this first post I will give an overview of my talk on Social Media: if you’d like to hear the full story, please come to the DC event , or wait until the University comes to a city near you (London, Palo Alto, Boston confirmed; Dallas, New York, Atlanta and Chicago announced). Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. Lead Generation. Lead Nurturing. MORE >>
LEADSLOTH | THURSDAY, JULY 16, 2009 [Social Media] Social Media for B2B Lead Generation
Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. Now that’s effective use of social media. couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). We started talking and he asked me to write a post about using Social Media for B2B Lead Generation, as LeadSloth has done a fair bit of work in that area. You can read the post here: Increase B2B Lead Generation with Social Media. Let me know what you think! MORE >>
LEADSLOTH | TUESDAY, AUGUST 4, 2009 [Social Media] Measure Your ROI on Social Media Leads
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. first used it inside AdWords, in which they offered cross-media conversion tracking. Of course, Social Media is all the rage, but I would also use the Genius URL Shortener for online advertisements, list rentals, and so on. So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond. Lead Source Measurement Needs Improvement. MORE >>
LEADSLOTH | MONDAY, JUNE 7, 2010 [Social Media] Upcoming Lead Management Events
Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell. MORE >>
LEADSLOTH | WEDNESDAY, JULY 22, 2009 [Social Media] Are You Old Enough for Inbound Marketing?
though Inbound Marketing and Social Media would be a Generation Y thing! The tech industry is known for inventing new names for existing things, mainly to promote their own company. Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ). The newest term on the block is “Inbound Marketing. I’ve already written several posts about Inbound Marketing, but I wondered if the average B2B marketing manager has any idea what it means. Overall Results. MORE >>
- [Social Media] Inbound Marketing Automation LEADSLOTH | TUESDAY, JUNE 30, 2009
- [Social Media] MarketingSherpa B2B Marketing Summit LEADSLOTH | MONDAY, AUGUST 23, 2010
- [Social Media] Pardot User Conference Proves They’re a Top Marketing Automation Vendor LEADSLOTH | THURSDAY, SEPTEMBER 30, 2010
- [Social Media] Inbound Marketing & Marketing Automation LEADSLOTH | TUESDAY, JUNE 23, 2009
- [Social Media] Genius Marketing Automation Blog Posts LEADSLOTH | THURSDAY, JANUARY 14, 2010
- [Social Media] How Are CRM and Marketing Automation Different? LEADSLOTH | MONDAY, NOVEMBER 16, 2009
- [Social Media] LeadSloth Marketing Automation Blog – Survey Results LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- [Social Media] 8 Tips to Get Started with Marketing Automation LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- [Social Media] B2B Pay Per Click Advertising LEADSLOTH | TUESDAY, AUGUST 11, 2009
- [Social Media] Demand Generation Blogs Continued LEADSLOTH | FRIDAY, JULY 10, 2009
- [Social Media] Top-10 Demand Generation Vendor Blogs LEADSLOTH | WEDNESDAY, APRIL 29, 2009
- [Social Media] MarketingSherpa’s Email Summit 2009 LEADSLOTH | SUNDAY, MARCH 15, 2009