| | | InsightIQ Blog | |  Social Media | 40 articles |
| Page 1 of 1 | Previous | Next | INSIGHTIQ BLOG JULY 19, 2011  3 Reasons Google+ Will Make a Big Impact on Social Media There's a new social media sheriff in town huh? Big spoke with a good friend of mine, personal branding expert Dan Schawbel , who explained why he thinks Google+ may prove a sizable competitor to the big players in the social media space, such as Linkedin, Facebook, and namely, Twitter. Big deal, what else is new? It So what makes Google+ any more important? | INSIGHTIQ BLOG MAY 18, 2012  Today, Social Media Goes Public While this is valuable most people are missing the value of Social Network Analysis. Social Network Analysis (SNA) is a set of tools that investigate the connections of customers and their relationships to one another. For digital media we can apply these same principles to making page recommendations to users. This week we are hearing all about Facebook’s IPO. | | | | | |
| | | INSIGHTIQ BLOG JUNE 24, 2011  2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. Be where your buyers are: social, email, direct mail, mobile. Do you know what social media sites your target customers visit with regularity? | INSIGHTIQ BLOG JANUARY 11, 2011 Analytics: 2010 in review and 2011 predictions Big Data for the masses meets social media: Huge data environments may now be implemented in any environment, and at minimal costs, with the advances of database appliances and open source huge data solutions such as Hadoop and Mahout. Now that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011. 2010 in Review. Consolidation: Analytic consolidation continued to be highlighted by IBM's purchase of Unica , Netezza and Coremetrics. Overkill especially given IBM's purchase of SPSS in 2009? | INSIGHTIQ BLOG AUGUST 24, 2012  3 Noteworthy Takeaways from the Neolane Customer Forum 2012 This intersection of social media and merchants using location-aware technology for advertising and mobile device usage (SoLoMo) offer opportunities to retailers and consumers alike, but email is still a tried and true and cost effective channel to engage your audience. If you missed, here are my Top 3 Noteworthy Takeaways : The email channel is not going anywhere. | | | | | | | |
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INSIGHTIQ BLOG | MONDAY, FEBRUARY 27, 2012  Big D, little d, What Begins with D? Try Direct and direct.
Nor can you base your media mix allocations on them alone. Be social. I'm sure it comes as no surprise that social is a great way to build direct relationships. But there are some best practices that will ensure your social media activities are encouraging the right types of behaviors. We all know (but perhaps don't want to acknowledge) that brands shouldn't try to build relationships with their entire customer base; there is no need to focus on the person who buys once every ten months. To do that, you must think "direct". Build tighter relationships. MORE >> -
INSIGHTIQ BLOG | FRIDAY, MAY 27, 2011 Reporting from Forrester's Marketing Forum
Forrester warned that rapid innovation is creating radical shifts in the methods and media that people use to engage with your company, brand, and products, and promised to demonstrate how emerging tools can combine the targeting, customization, and measurement of online platforms with the rich, emotional brand experiences often associated with traditional ‘offline’ media. This is especially true as social media rises to the top of a customer's experience with your brand. Quaero recently sponsored Forrester's Marketing Forum 2011. It's lonely at the top. Be sly." MORE >> -
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012 Choosing the Right Social Media Platform
With the social integration of today’s websites, I glanced to the share button and noticed that I had 6 choices. As a lover of social media, and active on all 6 choices, I stopped and had to think. My one decision to share then turned into reviewing my 6 social media options. I’m still trying to understand Google+, and StumbleUpon won’t reach any of my friends, co-workers, and fellow social followers (who really need to see this video!). Just because Pinterest is today’s fastest growing** social site, doesn’t mean your customers are there and active. MORE >> -
INSIGHTIQ BLOG | TUESDAY, OCTOBER 30, 2012  When Did We All Become so Interested in the Weather?
That is no longer the case, thanks in large part to social media. They’ve been talking about the storm since last Thursday, providing preparedness tips and weather updates (via ads and social) while readying their Rapid Responder trucks to assist those who need batteries. The Home Depot announced extended store hours this weekend in New England via social and have been actively monitoring activity through a Hurricane Command Center. The perfect social storm So why the widespread interest? Simple: weather is content and people have a voracious appetite. MORE >> -
INSIGHTIQ BLOG | TUESDAY, AUGUST 14, 2012  Does Mom Have the Hardest Job or Does P&G – Maybe We All Need Some Augmented Reality?
This is according to Media Post and Unruly Media’s Global Ads Chart for July, which measures the ads that received the most shares during the month. AR has come out as an emerging marketing space that has supplanted social media and mobile as the “next big thing” in some circles. Many suggest that brands might be missing an opportunity by not using AR to break through the media clutter during the media-noisy summer games. It is an Olympic effort to stay on top of emerging technology and choices to engage customers. Sound crazy? MORE >>
- Are Facebook "Likes" a Good Metric? Or a Metric at All? INSIGHTIQ BLOG | FRIDAY, OCTOBER 7, 2011
- From B2B & B2C, to B2Me INSIGHTIQ BLOG | THURSDAY, SEPTEMBER 29, 2011
- Social Media "Lite" for CEOs INSIGHTIQ BLOG | TUESDAY, AUGUST 10, 2010
- More than TV: Reflections from NCTA - Part 1 INSIGHTIQ BLOG | WEDNESDAY, MAY 23, 2012
- Zero-Segment Marketing: The Path to Customer-Centricity and Exceptional Marketing Results INSIGHTIQ BLOG | THURSDAY, NOVEMBER 1, 2012
- 5 Ways to Use Pinterest for Your Business INSIGHTIQ BLOG | FRIDAY, SEPTEMBER 21, 2012
- Why United Failed and JetBlue Won: A Tale of Two Customer Experiences INSIGHTIQ BLOG | MONDAY, AUGUST 27, 2012
- Salesforce.com Acquisition of Radian6 INSIGHTIQ BLOG | FRIDAY, APRIL 1, 2011
- A Marketing Reflection: Quaero's 2011 Webinar Recap INSIGHTIQ BLOG | THURSDAY, DECEMBER 22, 2011
- Customers Raising the Bar for Service Experience across Channels INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 9, 2011
- Increasing Marketing Complexity Demands Smart Outsourcing INSIGHTIQ BLOG | WEDNESDAY, MARCH 23, 2011
- More than TV: Reflections from the Cable Show - Part 1 INSIGHTIQ BLOG | WEDNESDAY, MAY 23, 2012
- Facebook: Corporate Page Ideas for the New Year INSIGHTIQ BLOG | FRIDAY, JANUARY 18, 2013
- ACE Survey Review, Part I - Driving Customer Engagement INSIGHTIQ BLOG | TUESDAY, OCTOBER 23, 2012
- E-Receipts: Macy’s Wins Big in Customer Convenience & Data Collection INSIGHTIQ BLOG | THURSDAY, AUGUST 9, 2012
- When to Use Hadoop Instead of a Relational Database Management System (RDBMS) INSIGHTIQ BLOG | THURSDAY, JANUARY 10, 2013
- Keep the Lead: Key Web Trends for 2012 INSIGHTIQ BLOG | TUESDAY, NOVEMBER 1, 2011
- Online Analytics in Action: Footprints in the dark INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010
- 9 Anxiety Reducing Tips for Marketers - Or Your Teenage Daughter INSIGHTIQ BLOG | THURSDAY, SEPTEMBER 6, 2012
- How to Use Twitter and Facebook for Business, and Pitfalls to Avoid INSIGHTIQ BLOG | FRIDAY, AUGUST 17, 2012
- The New Microsoft Strategy INSIGHTIQ BLOG | THURSDAY, JULY 19, 2012
- A Marketing Reflection: Quaero's 2011 Webinar Recap INSIGHTIQ BLOG | THURSDAY, DECEMBER 22, 2011
- Big D, little d, What Begins with D? Try Direct and direct. INSIGHTIQ BLOG | MONDAY, FEBRUARY 27, 2012
- Increasing Marketing Complexity Demands Smart Outsourcing INSIGHTIQ BLOG | WEDNESDAY, MARCH 23, 2011
- Salesforce.com Acquisition of Radian6 INSIGHTIQ BLOG | FRIDAY, APRIL 1, 2011
- Reporting from Forrester's Marketing Forum INSIGHTIQ BLOG | FRIDAY, MAY 27, 2011
- 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum INSIGHTIQ BLOG | FRIDAY, JUNE 24, 2011
- 3 Reasons Google+ Will Make a Big Impact on Social Media INSIGHTIQ BLOG | TUESDAY, JULY 19, 2011
- Mobile - meet Social Media INSIGHTIQ BLOG | MONDAY, MARCH 15, 2010
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