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INDUSTRIAL MARKETING TODAY
MARCH 11, 2013
Social Media Usage by Engineers and Industrial Professionals
Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
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INDUSTRIAL MARKETING TODAY
AUGUST 16, 2011
Small Manufacturers Use Social Media Effectively
Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. needed to find some real-world examples of manufacturers using social media effectively. Probably the most common use of social media is videos on YouTube. instead of going to an offshore supplier.
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INDUSTRIAL MARKETING TODAY
MAY 15, 2012
Industrial Companies shouldn’t Replace Email Marketing with Social Media
Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. How do you use email marketing and social media?
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INDUSTRIAL MARKETING TODAY
MARCH 12, 2012
Industrial Companies Underuse the One Social Media Tactic with Proven ROI
Social media usage by industrial companies has received some coverage lately. ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”.
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INDUSTRIAL MARKETING TODAY
AUGUST 11, 2011
How Blogs Help Manufacturers Enter New Markets
Acquiring new readers (traffic) by using social media to announce your posts. Business Blogs Inbound Marketing Industrial Blogs Social Media Marketing B2B Lead Generation Industrial blogs Industrial Marketing Manufacturing marketing Social mediaThe current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat business from existing customers have slowed to a trickle for many of these industrial companies.
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INDUSTRIAL MARKETING TODAY
JUNE 1, 2011
Innovative Uses of QR Codes by the AEC Industry
Content Marketing Inbound Marketing Social Media Marketing Architectural Engineering and Construction (AEC) Industrial Marketing QR codes SmartphonesArchitectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. Architects, engineers, contractors, building owners, developers and municipalities are all using them to improve productivity and gain a marketing edge. They have found practical applications of QR codes and are not using them simply because it is the mobile marketing tactic du jour.
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