Blog Posts b2b marketing Social Media MarketingI read a report published by IBM a short while ago and have been thinking about it ever since. It’s not that it contains any ground-breaking or revolutionary thought; but it does reinforce something which I think us marketers know instinctively, but somehow lose in the process of “marketing”. The report is obviously concerned with B2C [.] No related posts. MORE >>

For LaSandra Brill, the social manager's task is largely about building, maintaining and managing an online 'editorial calendar', acting like a kind of ‘party host’, encouraging online conversations and making sure people connect with one another. She explains that as an online host, the social media manager facilitates the introductions and sparks conversations; he/she picks the topics and adjusts those choices according to how the conversation goes. Tags: Blog Posts Social Media Marketing No related posts. MORE >>

Our concluding discussion with LaSandra Brill, Senior Manager of Global Social Media for Cisco Systems covers the importance of metrics in Social Media Marketing, and the potential of online gaming as applied to social media in the B2B marketing space. Previous posts in this series: The introduction to this interview series with LaSandra Brill Brill on what it [.] No related posts. MORE >>

Aside from the spectrum of PPC and SEO, many small businesses today are leaning on the popularity of social media sites like Facebook and Twitter. But they are not the only social media networks - read on to learn about the others you could be adding to your marketing effort. A Gossamar Post by Megan - this post first appeared on Gossamar , a site dedicated to Gossamar - Inbound Marketing, Marketing and Sales Automation With such a wide variety of opportunities for bringing in business, it may be hard to decide which direction to take your marketing strategy. MORE >>

It suggests that you: (1) Switch from Outbound to Inbound, a move which will attract more visitors to your site; (2) Automate to cope with the increased volume and reduce costs; (3) Use Analytics to learn more about your visitors and their preferences; (4) Become a Social Media Marketer to increase traffic even more and to raise awareness of your company and its solution; and (5) Make it Easy for your Visitors to become clients by ensuring that your site's navigation and content ensure a valuable and enjoyable user experience. No related posts. Blog Posts MORE >>