Today we are heavily oriented to online methods like pay-per-click (PPC), search engine optimization (SEO), social media and permission-based email. But while the media has changed, the principles of database marketing are the same. 'I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. Endless articles and entire conferences were devoted to the subject. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. Find your right contact tempo.  MORE >>

Instant streaming media (e.g. Netflix) has largely replaced brick and mortar media outlets (e.g. There are a number of ways to do this including social media, content marketing and public relations.  Sometimes it is not enough to simply make incremental progress on the small things.  There are times when you need a marketing or sales accelerator – something that takes you to an entire new level.  Here are six ideas to get you started. Find a new target audience.  This can be a related vertical market or an entirely new industry or departmental market.  Blockbuster).  MORE >>

marketing machine falters when it is idle and the pump must be primed constantly with awareness building, social media, web content and lead generation activities. Consistency – You must have a consistent message across all media. The message doesn’t have to be outstanding (although that helps), but it must be repeated again and again, across multiple media. ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. We refer to this as being “coin operated.” Don’t let this be the case at your company. MORE >>

 . Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Here are some quick ways to begin to establish credibility in the social media stratosphere. Everyone following you in the social media communities may not be friendly. Tags: B2B Marketing Business to Business Marketing Inbound Marketing Internet Marketing Lead Generation Marketing Strategy Online Marketing Pull Marketing Social Media Social Media Marketing Uncategorized are worthless. MORE >>

Here are five ways you can keep in touch with B2B prospects until the time is right to engage with them in the sales process: Connect with prospects through social media.  Here’s a link to a recent post on how to use social media to generate and nurture B2B sales leads. In addition to the use of targeted press releases, submit articles to relevant industry publications and participate in media interviews. Technorati Tags: B2B Marketing , Pull Marketing , Social Media. B2B Marketing Pull Marketing Social Media MORE >>