| | | Follow the Lead | |  Social Media | 32 articles |
| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD AUGUST 20, 2010  Weekend reading: Stats on social media in b-to-b Check out this terrific package of b-to-b social media statistics , per Social Media B2B blog. The stats are categorized by, among others, usage, forecast, executive interest (in social media), channels, budgets, resource allocation and measurement. Tags: Sales & Marketing Social Media B2B Subscribe to RSS. | FOLLOW THE LEAD MAY 25, 2010  When social media ‘will be like air’ Li predicts that social media will 'be like air' Charlene Li sympathizes with b-to-b sales and marketing managers who, despite the explosive growth in the last 18 months, remain skeptical and/or skittish when it comes to using social media as a vehicle for sales lead generation. . Li said it’s backward to look at social media in terms of: How can I use Twitter? | | | | | |
| FOLLOW THE LEAD JUNE 10, 2010 Study points to risks (and rewards) of social media We haven’t been shy about touting the benefits of social media for b-to-b sales and marketing executives. as sales vehicles, and how, used incorrectly, social media can actually pose a legitimate threat to b-to-b companies both big and small (never mind the time suck). Malware, brand hijacking, lack of content control, noncompliance with rules over recordkeeping and unrealistic expectations of Internet performance were the top five social-media risks to businesses, according to a recently released study by the ISACA , which focuses on corporate security. | FOLLOW THE LEAD NOVEMBER 8, 2010 Social media benchmark survey What is the main objective of your social media efforts? How many “followers” do you have on your social networks? These are just two of the key questions featured in a new Social Media Benchmark survey presented by SurveyMonkey. The survey encompasses questions on social media analytics; which tools companies are using to build online [.]. | FOLLOW THE LEAD AUGUST 26, 2010 Why scripted corporate social media bugs me Back in April, Sir Martin Sorrell , head of WPP , the world’s largest marketing and communications group, voiced doubts about corporations using social networks: “…social media sites are less commercial phenomena,” he said, “they are more personal phenomena, more similar to writing letters to our mothers than watching television. Invading these media with commercial messages might not be the right thing.”. However, a ZDNet article, also quoting Sorrell, said that corporate social media use is not social at all because it is all about sales. | FOLLOW THE LEAD OCTOBER 21, 2010 Do you need to hire a social media director? As the use social media grows within b-to-b sales precincts, the need among companies to hire a “social media director” has started to creep into the conversation. recent search on indeed.com for “social media director,” or similar types of services, garnered more than 7,100 results from companies, ranging from the American Institute of Certified [.]. | | | | | | | |
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FOLLOW THE LEAD | THURSDAY, NOVEMBER 18, 2010 Keeping Social Media Under Control
In what might raise a few eyebrows, top managers check their personal e-mail (90%) slightly more often than their corporate e-mail (89%), according to a recent study. That’s That’s on top of regularly checking Facebook (55%), Twitter (40%) and blogs (23%). The study, which was conducted by People-OnTheGo, took the pulse of 1000 business professionals to [.]. MORE >> -
FOLLOW THE LEAD | TUESDAY, SEPTEMBER 7, 2010 Social Media Spending Up; Still Tiny Portion of the Marketing Budget
Tags: Social Media Marketing Colloquy Deploying Social Media to Cultivate Customer Loyalty Direct Marketing Association Facebook Yoram Wurmser YouTube MORE >> -
FOLLOW THE LEAD | THURSDAY, AUGUST 19, 2010  The Sweet Spot: What’s your policy on social media?
FTL: Do b-to-b organizations need to start taking steps to fully integrate social media into the system in terms of budget and new skill sets? Fitzgerald: Yes, but every business is going to have to make a determination as to how big that budget should be and any budget that they allocate to [ social media] they should be doing it with a focus on the ROI. On average, b-to-b companies are still at the early stages of determining which social- media tools they’re going to standardize around. Dave Fitzgerald, executive VP, Brainshark. Buckle up. MORE >> -
FOLLOW THE LEAD | THURSDAY, SEPTEMBER 23, 2010 Flip the sales funnel using social media
Guest Blog | Simon Phillips Every so often (usually in better economic times) businesses look at the cost of acquiring new business versus the cost of retaining existing business. When this analysis is carried out, businesses usually find that it costs anywhere from four to seven times less to retain business than to bring on [.]. MORE >> -
FOLLOW THE LEAD | THURSDAY, JUNE 3, 2010 Sans buy-in from C-level, forget about building social networks
There seems to be a growing consensus that unless senior managers pick up their sales and marketing VPs by the lapels and tell them to aggressively pursue a social-marketing strategy that can tie back to goals and objectives, companies will continue to experiment in social media without any solid ROI. More than one-third of b-to-b marketers said there was low executive interest in social media in their company, compared with 9% of b-to-c marketers who said the same, according to a recent survey from digital marketing agency White Horse (per eMarketer ). MORE >>
- Ignore social media at your peril: ten reasons why FOLLOW THE LEAD | THURSDAY, DECEMBER 2, 2010
- Controlling your online destiny FOLLOW THE LEAD | THURSDAY, OCTOBER 14, 2010
- Little known nugget about measuring the value of Facebook FOLLOW THE LEAD | TUESDAY, MARCH 1, 2011
- Making the link between CRM and success less elusive FOLLOW THE LEAD | THURSDAY, FEBRUARY 24, 2011
- Report shows too much ad hockery in SEO practices FOLLOW THE LEAD | TUESDAY, JULY 6, 2010
- Are you budgeting for easy listening in a rock-and-roll era? FOLLOW THE LEAD | TUESDAY, JUNE 22, 2010
- Study: Is social a source for b-to-b leads? FOLLOW THE LEAD | FRIDAY, JUNE 18, 2010
- Business Blogging 101 FOLLOW THE LEAD | TUESDAY, NOVEMBER 30, 2010
- ‘Dialing for Dollars’ is getting quite expensive FOLLOW THE LEAD | THURSDAY, AUGUST 5, 2010
- Understanding the socially savvy b-to-b buyer FOLLOW THE LEAD | THURSDAY, MAY 13, 2010
- The Sweet Spot: When ‘empire building’ gets in the way FOLLOW THE LEAD | WEDNESDAY, AUGUST 11, 2010
- Survey: Quality (not quantity) of leads Job One for marketers FOLLOW THE LEAD | THURSDAY, JULY 22, 2010
- Survey: Quality (not quantity) of leads Job One for marketers FOLLOW THE LEAD | THURSDAY, JULY 22, 2010
- Welcome to Widget TV FOLLOW THE LEAD | FRIDAY, JULY 16, 2010
- Sales-exec-as-publisher-model taking shape FOLLOW THE LEAD | TUESDAY, AUGUST 17, 2010
- Key questions about social demand generation FOLLOW THE LEAD | FRIDAY, JANUARY 28, 2011
- How to do content marketing on LinkedIn FOLLOW THE LEAD | TUESDAY, MARCH 19, 2013
- Social media and sales: It’s all about the relationship FOLLOW THE LEAD | MONDAY, MAY 13, 2013
- Want social media to draw customers? Think like a publisher FOLLOW THE LEAD | THURSDAY, DECEMBER 6, 2012
- QR codes: The next big thing or yesterday’s news? FOLLOW THE LEAD | THURSDAY, JANUARY 24, 2013
- QR codes: The next big thing or yesterday’s news? FOLLOW THE LEAD | WEDNESDAY, JANUARY 23, 2013
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