Earnest about B2B

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Novice to Social Media Smarty Pants in 4 Helpful Tips

Earnest about B2B

Taking the smoke and mirrors out of becoming a social media pro. In my time dabbling with social media, I have learnt enough to know that not being involved or at least having a basic understanding of it, can be a marketing no-no…. recently attended a training course on everything social media. Quick wins to build a better social media strategy.

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Testing Event Technologies at EventLab

Earnest about B2B

What’s more (the clever bit), it syncs with their social and digital activities. Of course, no good event is complete without the life blood of social media flowing through it’s veins. technology that knows the power of the conversation, Tweetwall Pro collates all social posts in a smart wall. The purpose? At EventLab, the registration process started with Akero. Catch!

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Velociraptors in the kitchen (or: the importance of context in social media)

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The importance of context in social media marketing. So what’s all this got to do with social media, I hear you ask? In the wrong context, or without context, social media stuff can sort of get away from you. If the last few years has shown us anything, it’s that we all love social media. Don’t leave your social media accounts unattended.

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A guide to content curation. Where can I find shareable social content?

Earnest about B2B

In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. So, being on social media is all well and good but one issue that often comes up for almost all brands we speak to is “what do we post?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Changing rooms and changing behaviours: improving the retail experience

Earnest about B2B

If customers have their store account linked to their social media accounts, shops could exploit the nostalgia effect by showing old social media photos on screen “Look what you were wearing in winter three years ago! So until then you can find me on the stairs in Topman, trash-talking my brothers on social media, and waiting patiently for my Big Mac meal.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Traditionally the good old tellybox has been the number one broadcast advertising platform for many companies who, working with media planning agencies, select particular programmes or timeslots in which to advertise.

Don’t hate the player – an introduction to gamification

Earnest about B2B

Many of these people are casual gamers that have been sucked into the mobile and social games phenomena of the past decade – indeed 28 million people now get their digital feed muddy on FarmVille every single day. "You have to learn the rules of the game. And then you have to play better than anyone else" - Albert Einstein. remember well the long summer holidays of my youth. Their excuse?

25 things I learnt at the LBS Global Leadership Summit

Earnest about B2B

Less than 40% of Fortune 500 CEOs are using social media (via Deloitte). What if? The future of business under the spotlight. While the ad industry indulged itself in Cannes last week, there was another, much more stimulating event taking place back here in London. Stimulating, informative and provocative in equal measure, here are 25 things I learnt in a jam-packed day: 1.

Events for #Eventprofs – are they worth the time out of the office?

Earnest about B2B

Bringing together mobile, social and content into physical, face to face events. Picture of Charlie and his edible mist below: Something as simple as adding a bit of surprise and delight to your catering, can create opportunities for networking, engagement and of course social mentions #foodporn! What happened inside? Hmmmm. Inviting your audience to ‘step in’ rather than ‘step past’.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

This set of 7 animations about Social faux pas (we didn’t make this). Ask your colleagues to share it on their social accounts. Failing that, using the sponsored options in social platforms can be a cost-effective way of increasing your video’s reach – and getting it in front of the right people – using their easy-to-use targeted pay-per-click services. You have 3 options:  .

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Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.

The Earnest Charity Tech Pub Quiz

Earnest about B2B

Social media TechnologyLast week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’. meeting of minds in one of Soho’s finest establishment – the quiz was a chance to try out new technologies, give our brains a work out and raise money for a much deserving school in Kenya. Focusing the mind. The harder you concentrate, the closer the ball got. Simple. VR for the masses.

22 things we learned at the Festival of Marketing 2015

Earnest about B2B

The festival brought together speakers from across the marketing spectrum to share their experience and insights in areas such as B2B, content marketing, social media, tech innovation, and many more. Festival season as we know it has been over for a couple of months now, but that didn’t stop the Festival of Marketing 2015 taking place in East London’s Tobacco Docks. Or drink tea.

Happier Living with Traces or more SoMe skepticism?

Earnest about B2B

Can new social media app traces bring us closer together? I am, admittedly, one of these social media (SoMe) sceptics. I’m sure we’ve all been part of the same conversations theorising what impact SoMe has had on our personal relationships. And if experiences are the new social commodity then we’re associating value as well. Now that’s a brilliant thought.

Essential benchmarks for B2B marketers

Earnest about B2B

It’s full of really useful statistics about social media, direct mail, events, click-through-rates, online ads and a whole host of other stuff too. B2B b2b social media Content marketing marketing benchmarks Vital statistics, benchmarks + best practice guides for B2B marketers. What’s this? Go on then.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

Shane Smith, founder and CEO of VICE Media, recently claimed that they are set to be “ ten times the next CNN ”. For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. B2B Marketing Social media Content marketing Technology Simple’. Emotional Resonance.

This is the week that was: B2B Marketing round up

Earnest about B2B

Blogging has always been the stalwart of the social media set – the pieces of content that were being written before people were even talking about content marketing. Social media view of the week. The insight into why twitter was so successful and his view on what ‘social media’ really is gives a different take from the usual spiel so called experts give online. All the best bits in the world of marketing. Article of the week. According to the Guardian this week there are four distinct style of blogger. Take note. Listen of the week.

Eight years of top business brands on Twitter and their First Tweets

Earnest about B2B

Apart from amusing ourselves with colleagues'' nervous first words on the social network, we thought we would put the tool to good use and check out some of the first missives from some of the top B2B brands in the world. Cisco took to Twitter like a duck to water - and still leads the way in b2b social media best practice. social media What was their first tweet?

The Panini Sticker: Probably the best content marketing in the World

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It’s no surprise then that this is content that has a real social dimension to it. Yes, this truly is the World Cup where social media has really come into its own, Gary Lineker. social media Content marketing A look at the sticker phenomenon that''s taken the world by storm. And it will all pass in no less than a month. Is it really content marketing?

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%

Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.

Earnest about B2B

Social media engagement. woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. We’ve also been fortunate in helping a number of our clients embrace inbound – as an integrated part of their campaign strategies to great success. Introducing woO Marketing. With this in mind, we’ve established woO , as a new sister company to Earnest.

Vital Statistics for B2B Marketers 2: The infographic

Earnest about B2B

B2B B2B data B2B marketing B2B Social Media B2B Statistics Content Distribution Content marketing Infographic b2b infographic inbound marketing infographic marketing data marketing infographic usefulness of data vital statistics infographicOur latest animation, Vital Statistics for B2B Marketers 2 , pulls together all the latest facts and stats for B2B Marketers.

8 tips to increase event engagement (as exemplified by elves)

Earnest about B2B

Did you know that video is shared 1200% more than any other media? The elves also create a tweet schedule to support the release of the calendar, so come 1 st December they are well prepared to be posting to their networks daily building interest and momentum in the run up to the event. 5) Harness the power of social and mobile. Luckily the Elves know their audience very well.

What lies ahead: from the Wearables watershed to the Internet of many more Things

Earnest about B2B

Jam packed with interesting thoughts on what’s going on in the mobile, media and internet industries – and what lies ahead, here’s what I learnt: We’re so over smartphones. 
 > Over 1.5b Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. Augmented and Virtual Reality – this time we know it’s for real
. > What’s the difference?

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.

Why use social media? The business case.

Earnest about B2B

When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. 9/10 buyers say they will find you when they are ready and 81% start with a web search (an efficient use of social media does, of course, help your search ranking). 21% of b2b buyers use social media at some point in the buying process.

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Brand high jinx and what you can learn from Paddy Power's Mischief Maker

Earnest about B2B

” With a firm understanding of today''s media circus, Paddy Power saw a massive opportunity for the taking: “Journos are lazy. Social sets the news agenda.” ” So how do you create something that really takes social media by storm? The result: a good few column inches, social shares and an out of court settlement with LOCOG. Cautionary tale.

This is the week that was: Pitches, Emails and Jelly

Earnest about B2B

Social media tip of the week. The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. SlideShare : the dark horse in any marketer’s arsenal. And it’s always played dividends. Have a watch.

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iBeacon: The Future of Content Marketing?

Earnest about B2B

discovers your business via an initial search or through some form of social media) with their final purchase in-store, especially with ROPO (Research Online Purchase Offline) so common. Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss. The hype has gone into overdrive with the Washington Post claiming: “It may change the world forever.”

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Vital statistics for every B2B marketer

Earnest about B2B

B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. Source: Business.com – 2009 B2B Social Media Benchmarking Study ( [link] ). Source: Virgin Media Business ( [link] ). But CIOs could well be the biggest blocker to social media adoption. 54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. Twitter) versus 49% of B2Cers. Versus.

Be a Holiday Hero: Taking b2b marketing out of a business context

Earnest about B2B

IBM’s latest push is on Watson Trend – a tool that can scour websites, social media channels and further afield on the world wide web to analyse what’s hot and what’s not online. Here’s a thought you are probably familiar with: ‘Business people are people too, they just happen to be at work’. Just to note, this this not an Earnest campaign, just one we happen to admire). watson ibm

The marketing graveyard has shut up shop

Earnest about B2B

Let’s take social media as an example. tsunami of expectation has built over the last four years that social media will ultimately replace all marketing. We know social can have massive effects on a campaign, we know social is great to engage with clients and potential customers, blimey we even run campaigns that have social as the focus (if that is the right answer). In this market studies have shown that social media influence is close to zero – but that doesn’t mean it’s dead, it has just been used in the wrong context. Simple.”.

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Don’t count your followers before they have hatched

Earnest about B2B

Don’t get us wrong – we are huge advocates of using social media to drive leads, engage in conversations online and share engaging content. With a great social media strategy we are in no doubt that you will see some real value for your business. So how do you start effectively measuring the real benefits you get from the time and money you put into the social media side of a campaign? Finally, how many sales leads are coming directly from your social media activity and the conversations you have online. The answer was clear.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global. important media topic of 2015. SOCIAL.

Social media: It’s a matter of time

Earnest about B2B

Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. The point is, organisations across the world (largely) see using social media as hugely important – so what is one of the biggest reasons they are not doing it? One of the regular quandaries faced is who is responsible for managing and keeping on top of the various social networks?

Social media: It’s a matter of time

Earnest about B2B

Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. The point is, organisations across the world (largely) see using social media as hugely important – so what is one of the biggest reasons they are not doing it? One of the regular quandaries faced is who is responsible for managing and keeping on top of the various social networks?

Welcome the newest member of your marketing team – the HR director

Earnest about B2B

Use technology to your advantage – and get HR on side in making it possible: The sad reality is that nearly half of businesses in the UK still ban social media at work – an internal regulation often coming from the HR department. However staff across the business will be using social channels to communicate and learn. HR have always had a bit of a hard time.

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The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Companies with 1-10 employees spend up to 44% of their lead generation budget online using SEO, PPC, blogging and various social media channels however in companies with 50 or more staff, the budget allocation to these online activities falls to just 31%. Add a bit of rich media into the mixer, however, and you could be seeing up to 8%. The peoples favourite… social media: For B2B, its all about LinkingIn. In B2B, Facebook is still playing catch up with a mere 33% finding a customer on the world largest social network. Source: Hubspot. In theory.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Together they stand. Divided they fall.

Earnest about B2B

Social media. It’s a reminder that it’s not all love and hugs at the top between the big boys in social networking. So, maybe this whole social media thing isn’t about sharing after all? The Twitter vs. LinkedIn scenario could just be the beginning of a movement by the big social networks to put up the barriers. As user numbers and profits grow, slowly but surely we will begin to see the world of social changing once again as captain commercialisation pops up his ever recognisable head. It’s all about sharing. Isn’t it? And Twitter had an answer.

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