Direct Response Coach

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Don’t confuse online marketing with social media

Direct Response Coach

As a convenience, most discussions around online marketing include social media as a central player in the process. Some social media experts will tell you can’t do online marketing without social media. It doesn’t have to be that way. That’s not true.

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Online Marketing: So many experts – who will you call first?

Direct Response Coach

Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. The online marketing world sure has a lot of experts. There are specialists for [.].

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Getting started with Content Marketing

Direct Response Coach

It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. There’s too much to know and too much to do. You can see why many businesses never get around [.].

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How do you qualify an inbound lead?

Direct Response Coach

So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.]

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What they don’t tell you about online (inbound) marketing

Direct Response Coach

I see a lot of value in SEO, blogging and social media. I’m a big fan of online marketing, also known by many as inbound marketing. I believe every business should make some level of commitment to it. I love being able to produce sales leads at a very low cost. I love having my [.].